Why This Art Director Is Ditching Design for Text-Only Emails
Flashy graphics, images, and colors may not always be your best bet.
By Michael Smith January 24, 2018
Sometimes the stripped-down version works best. Like the acoustic version of your favorite song. Or the Instagram photo with zero filters. Or the film without the 3D effects.
But can the same be said about email design?
In this episode of “Win at Email Design,” I discuss the pros and cons of stripping away images, GIFs, colors, header images, footers, logos, navigations, social icons, buttons, and columns. When all of those elements are deleted from a template, can you still even call it design? Can the email do as good a job of communicating as a heavily-designed email?
Not all text-only emails are created equal, either. I lay out some simple rules — like proper text size, alignment, hyperlinking, and word count — that you should still follow.
Watch the video above, and then let me know your thoughts in the comments below: text-only emails or heavily-designed emails?
For more AWeber “Win at Email Design” episodes with yours truly, check out my YouTube page. There, you’ll find tips on how to create a compelling welcome email and ways to rock a newsletter design.
And if you’re not sure what to write in your emails? Download these 45+ FREE writing templates. Learn how to craft the perfect message or just fill in the blanks!