Social Proof Tool Boosts Landing Page Conversion 32.4%
The recent release of a new subscriber count chicklet met a mixed response.
Of course, this is one of those cases where you should apply the best lesson in marketing ? Test!
Fitness expert and AWeber user Carl Juneau did just that, setting up a split test on his landing page to see if the presence of the subscriber count chicklet affected opt-in rates.
He swung by our blog the other day to share his results.
Adding The Chicklet Increased His Opt-In Rate By 32.4%
In a comment, Carl shared his results:
Justin, Mark, other readers:
I implemented the the readers widget on my landing page the day it came out in an A/B split using Google Optimizer (services.google.com/websiteoptimizer).
Here are the results:
Conversion rate: 25.36%
PAGE A: NO WIDGET
59 conversions / 271 visitors