AWeber User Gets 1000% Increase in Opt-Ins Using Popover Form
By Justin Premick July 3, 2008
Over at MarketingSherpa there’s a great case study of how AWeber user Leo Notenboom of Ask-Leo.com increased his opt-in conversions by more than 1000%. The part that might surprise a lot of our readers (but not us)? He did it using a popover form.
The part that might surprise a lot of our readers (but not us)? He did it using a popover form. As in, a simulated popup form.
Popover forms? But won’t they annoy visitors?
I can’t count the number of times I’ve heard someone say something to the effect of, “I just won’t use a popup. I don’t like them, and neither will my visitors.”
This ‘annoyance factor’ is something Leo addresses in the case study — he found no negative effects of running the popover forms.
How’d he do it?
While I don’t want to hijack MarketingSherpa’s article, I think we need to highlight one key element of his success:
Leo rigorously tested the time delay he used for his form — it didn’t display immediately when visitors landed on his site. He set the delay based on the average amount of time visitors spent on his site.
For more details on the study, go read the writeup on MarketingSherpa. It’s only available to the public until July 9th 2008 (after that it’s members-only), so act fast!
To see Leo’s popover form in action, swing by Ask-Leo.com and hang out a bit. 😉