Short on Ideas For Your Email or Blog?
By Marc Kline November 23, 2007
You’ve stuck to a regular schedule for posting to your blog or writing email messages. People have come to depend on your wise words of worthwhile advice and information. You don’t want to let them down and risk the growth of your readership and business! Despite this pressure, or sometimes because of it, we’re all liable at one time or another to sit down at our desk desks, open a new message or post, crack our fingers, rest them on the keys, then … nothing. We draw a blank. How frustrating! But fortunately, we do have options.
You’ve stuck to a regular schedule for posting to your blog or writing email messages. People have come to depend on your wise words of worthwhile advice and information.
You don’t want to let them down and risk the growth of your readership and business!
Despite this pressure, or sometimes because of it, we’re all liable at one time or another to sit down at our desks, open a new message or post, crack our fingers, rest them on the keys, then … nothing. We draw a blank.
How frustrating! Fortunately, we have options.
Writer’s Block Can Be Painful
So, what do we do? Sit and stare at the screen and wait for the inspiration to come? Unfortunately, just like lying in your bed for too long when you can’t sleep doesn’t help you to finally catch some Z’s, neither does staring idly at your screen when you’re confronting writer’s block.
No, usually this just won’t work. No doubt, there are plenty of ideas somewhere in your mind, but willing them to come out and play isn’t going to do the trick.
It Doesn’t Have to Be
Among other things we do here to come up with content for the readers of both our blog and email subscribers, every day we look to articles others have written that contain content that might be especially useful and relevant to our audience.
Often times this helps to:
- Spark or recall our own original ideas
- Provide a resource to link to from our own content
This helps to explain why blogging is still seeing an upward trend in popularity, along with all the other reasons there are to read and post ourselves.
Find Blogs That Are Relevant to Your Business
So maybe you’re thinking of email marketing only now and don’t read blogs yet. Well, it’s never too late to benefit from them, but first we need to find some that are relevant to us and our readers.
Once you start to read over some articles, most of your favorite blogs will come from the linking and recommendation of the blogs you already read.
How To Subscribe to The Blogs You Read
Once you find some great blogs in your industry — and inevitably you will — you could just bookmark them and check every once in a while for new content, but what a waste of time it would be to find that there is nothing new since you last checked… over and over again.
Fortunately, there are better options out there. Our preferred method to keep all our blogs in one spot is RSS. If you don’t know of RSS, take a moment to review this video by the Common Craft Show for an explanation of what it is and how to use it (click the link below to view that video):
Our Preference Isn’t Necessarily Our User’s
Yes, I’ve admitted that we prefer to read blog articles in RSS and not by email. This is true, despite that fact that AWeber offers an RSS to email feature that gives blog readers an opportunity to receive notification of blog posts by email, instead of RSS.
But remember that there are often major differences between us and our readers that we should be thinking of when make decisions concerning our campaigns. I may say “toe-mae-toe” while my reader says “toe-mah-toe”, and I may use RSS all the time while my reader has no idea what it is.
So, while I’m recommending that you consider RSS to read your own blogs, make sure you’re providing ample options for your own readers to get your content if you publish your own.
Other Ideas to Avoid Writer’s Block
This topic is not new to email marketing, and in fact we’ve covered it before. Reading blogs is just one idea we give in our live video seminars and in other blog articles.