Quick Tips Video: What Should I Write in My Emails?
By Kristen Dunleavy March 17, 2015
Stumped on what you should say in your welcome email, follow up series and broadcast emails? We’ll break it down for you in this two minute video!
Not enough hours in your day to digest all the digital marketing tips the AWeber blog has to offer? Then Quick Tips is for you! These short videos will cover the most actionable tips and takeaways from our blog to help kickstart all of your digital marketing efforts.
For our very first Quick Tips video, we’ll help you come up with content ideas for three different types of emails: welcome emails, follow up series and broadcast emails.
What would you like to see in Quick Tips next? Tell us in the comments section!
Missed something in the video? Read the full transcript here:
M: Hey, I’m Monica.
O: And I’m Olivia. Welcome to AWeber Quick Tips.
M: Do you ever wonder if you’re sending the right content to your readers? Today we’ll go over the different types of emails you can send to subscribers. This way, you’ll know how to match the right type of content with the right email in Email Content Tips.
O: Email #1: Your welcome email.
M: Your welcome email is the first message new subscribers get after they sign up for your list. Briefly remind readers what you’ll be sending them and how often they can expect to hear from you.
O: You should also provide simple whitelisting instructions and let readers know how they can contact you. And don’t forget to include the incentive if you offered one in your sign up form!
M: Email #2: A follow up series.
O: A follow up series is an entire series of emails that you schedule ahead of time for your new subscribers.
M: The content of your follow up emails should be evergreen – meaning that you can send it to any new subscriber at any time of the year.
O: Some topics that make for great follow up emails include: FAQs about your business, a list of ways your products or services can save money, customer case studies, a survey asking for feedback or a step-by-step guide to using one of your products.
M: Email #3: A broadcast.
O: Unlike follow ups, broadcasts are one-time emails with time-sensitive information – think seasonal sales and weekly newsletters.
M: Broadcast emails are perfect for drumming up excitement for new products or services. Use them to promote limited-time coupon offers, sales and company news.
O: And that’s it for today. Looking for more content ideas for your emails? Check out our blog/sign up for our blog newsletter!
M: Thanks for joining us and stay tuned for the next AWeber Quick Tips!