Articles & Tips

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A collection of articles with tips and best practices in email marketing, social media, digital marketing and more.

How To Use Content and Design To Better Engage Your Customers

By Olivia Dello Buono

You’ve spent time and effort crafting a killer piece of content… but it’s not generating the results you were hoping for. What gives? Find out why design is just as important in keeping your readers engaged and wanting more.

How to Write an Autoresponder Email Series

By Kristen Dunleavy

Autoresponder emails (commonly called follow up emails) have a ton of time-saving and business-growing benefits – and yet 75 percent of businesses aren’t using them. Here’s how to plan, write and execute an AWesome follow up series to put your business ahead of the curve.

Email Marketing & Public Relations: A Match Made In The Inbox

By Andrea Carter

Public relations is a great way to boost your audience’s perception of your brand. In this Q&A, we talked to PR expert Murray Newlands to find out the best ways small business owners can maximize their PR efforts along with email marketing.

9 Ways You Can Become An Affiliate All-Star

By Olivia Dello Buono

Affiliate marketing has become a trending topic in the digital marketing community. Find out how you can turn your love of a product into a low-risk, high-reward opportunity – and start reaping the rewards!

How Small Businesses Can Leverage Inbox by Gmail

By Olivia Dello Buono

Google’s Inbox could change the way we interact with email. So what’s an email marketer to do? Staying ahead of these changes and optimizing your messages for better engagement is more important than ever.