Just Because We Publish, Doesn’t Mean You Read

Leaving the MazeBetween our blog, knowledge base, and live seminars, we offer an abudance of information covering a wide range of best email marketing practices from different angles and through different mediums.

The depth and detail of these resources is expansive, and we’re continuously adding to them.

As much as we’d love to have each and every reader browse through it all, there’s so much information published that even now, it wouldn’t be possible to get through it all in an afternoon or possibly even a day.

If that were our only option, we might consider putting a hold on publishing new information, focusing on organizing and pushing the older information while it’s relevant. Fortunately, it isn’t…

Efficiently Leveraging Information

Like we preach in these resources, information needs to be provided in a consumable way for prospects, customers, or anyone who finds it if it is to be effective to promote the goals of our business.

Often times, this is where technologies like email and RSS come into play, so that information can be pushed to subscribers in “digestible bits” they can easily consume.

That’s why we offer both email and RSS subscriptions to our blog and why, as an email service, we provide an RSS to email feature for our customers.

A Brief Guide to Email Best Practices

So, pushing information over time is beneficial, especially when detail and depth are indispensible, as is often the case when we’re trying to educate our audiences.

But sometimes a resource summing up and abstracting the most important pieces of a larger whole is useful, especially for newcomers who may feel overwhelmed by an abundance of starting points.

A new article in our Knowledge Base collects some of the best and most important email marketing practices we’ve been writing and talking about for years.

New Years is just a few days away, so it’s a great time to make some resolutions about our email campaigns.

Use this article to focus on what’s most important for your campaigns.

Little known fact: there’s an RSS feed available for the Knowledge Base that provides updates on new articles as they are published.


  1. Mark Rae

    12/27/2007 3:08 pm

    Excellent article,

    I enjoy reading it a lot.

    I can certainly relate to many of the issues you mentioned…

    One of the things I have found to be working is the following:

    1) people hate reading long emails
    2) type the 1st sentence of your article/newsletter in the email body
    3) ask them to visit the page where the rest is featured.
    4) give away a freebie to thank the reader for their time (we all have little nowadays)

    It seems to be working really well…

    Happy Holidays!!!

  2. Ron Davies

    12/28/2007 3:59 pm

    Hi Guys,

    I have been a customer at AWeber for over 2 years, and I have to say that this post on best practice only serves to reinforce my position that joining your system is the best move we have ever made. We use to run our own autoresponder on our server, and the truth is I was a little dubious when my business partner and brother Rick Davies suggested we try your service largely because of the great reviews he had read on the ABlake forum.

    I could not be happier. I find that what I have received for free here at AWeber closely models what I have paid the big bucks for at email seminars.

    Keep up the great work, and thanks for covering some of the basics here again, as I could use a reminder from time to time.

  3. Takuya Hikichi

    1/1/2008 12:20 pm

    I came across the title of this post and it felt like it was directly written to me…

    I subscribe to RSS feed of this blog but only read every now and then. But here it is, another great post.

    Until today, whenever I used broadcast feature within my own auto responder, I never opted for publishing using RSS feed, but now I understand the importance of allowing recipients to have more than one channel to consume the message I send.

  4. Lori Titus

    1/3/2008 3:54 am

    I am interested in publishing RSS feeds, but feel I really need a step-by-step instruction on how to do it, and how to direct my customers to the feed. I mean, it seems easy enough on the aWeber side – just check the RSS feed box on "create broadcast" form. But, how do I add the option for an RSS feed to my website? I’m proficient in HTML, I just don’t understand where to find a link, or a widget, or do I need to develop a whole new webpage…. RSS is just too new for me.

  5. Marc Kline

    1/3/2008 11:29 am


    If you publish a blog, RSS should automatically be built in, and you will just need to extract the RSS feed URL address from any page on it.

    Some content management systems (CMS’s), such as Joomla, will also provide an RSS feature that will update when you add new pages and other content.

    If you’re using any other method to publish content to your website, to generate an RSS feed you may need to:

    * Integrate a blog into your website that does provide an RSS feed
    * Work with a developer to integrate something else that automatically generates a feed when you publish any new content to your site

    Of the two, I would suggest that adding a blog would certainly be the easiest way to provide an RSS feed to site visitors.

    But let’s remember that potentially the solid majority of our readers don’t know what RSS is, let alone how to use it.

    Using both RSS and email to syndicate information is the best way to push information to visitors rather than hoping they take the initiative to return to your site to check for new content occasionally.

  6. Mark

    1/10/2008 10:43 am

    Who has time to read everything? It would be helpful to have a short but sweet "New person’s get started guide" that just says "do this, next do that, then this, now you’re done" like a recipe.

    We still are not using your service because we don’t have time to figure out how to set it up.

    Oh well…

    P.S. No time to watch videos. Just need a short cheat sheet.

  7. Marc Kline

    1/10/2008 3:03 pm

    The most concise resource we have is the "How to Get Started" checklist. Though it doesn’t elaborate at all on the points, it does give you something to keep in front of you to mark your progress off of:


    For someone who is uninterested or unable to join our Education Team for a getting started live training session, I would next suggest our "How to Get Started" guide:


    There is some detail in there, but most of it covers best practices, which are important for getting the best results out of your marketing.

    But the step-by-step instructions are concise, so that if you wish to skim through it as you set up, then go back later to optimize your campaigns, you certainly can.

    I hope this helps, and please just let our Customer Solutions team know if you need any help. That’s what they’re here for!

  8. Aweber Autoresponder Review

    3/31/2009 3:53 pm

    […] the Aweber guys frequently blog and write articles about email marketing topics such as “Just Because We Publish, Doesn’t Mean You Read” and “Confirmed Opt-in Myths […]