testing

How To Run Quick & Easy Tests To Optimize Your Marketing

By Jessica Celenza

If you’re not testing your marketing efforts, you could be missing out on big opportunities to improve conversions and sales. Learn how you can boost your marketing with these easy-to-follow testing tips!

The Subject Line Strategy That Gets 541% More Response

By Amanda Gagnon

The original title of this post was going to be Turns Out This Particular Post Title Sucks. Turns out, that particular post title would have sucked. See, as good marketers do, we recently sat down to analyze how well our approach has been doing – meaning, how well you guys like our posts.

Send Perfect Emails With This Checklist

By Amanda Gagnon

Don’t you dare click that “queue” button.

I see you sitting there, with your AWeber account open, itching to get your next email newsletter out the door.

Yes, you’ve thought up some pretty interesting content, you’ve checked your spelling and you’ve aligned your images properly. You can’t wait to see what kind of response this one gets. I know.

But just hold on a tic. You’ve got one thing left to do. You’ve got to…

Get Your Email Past the Gatekeeper

You see, every email campaign has a gatekeeper. The gatekeeper keeps an eye on the quality of the emails going out, making sure subscribers see what the sender intends them to.

Usually, marketers have to serve as their own gatekeepers. But occasionally, they get lucky enough for someone or something else to play that role for them.

Today, you’re that lucky.

This Checklist Will Do It For You

We’ve put together a checklist you can run each new email past. (And yes, it’s free.) It will catch and correct any errors. It won’t let you get away with a single mishap or slip-up.

You see, this new gatekeeper subscribes to a fairly strict philosophy:

“Just because no one is perfect doesn’t mean your emails can’t be!”

So move your cursor off the “queue” button. Click to download this checklist instead. Run your new message past the 20 questions you’ll find inside.

Then when you’re satisfied that your email passes the test, go back to that queue button. This time, you can push it with the assurance that the message you’re sending is exactly as it should be.

Download Your Free Email Checklist

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