One of the most important challenges facing restaurant and retail owners is in drawing back return customers to their locations.
Advertising for new customers can be very expensive, while relying on customers to take initiative to come back after a single visit can be risky and unprofitable business.
A popular, tried and true way to boost return business throughout the year is to send personalized birthday emails to customers.
Make Customers Feel Special on Their Birthdays
Personalization is one of those “X factors” in marketing, where singling someone out from a group in a way that reminds them of their individuality can pay great dividends.
What better time of year to single someone out and make them feel special than their birthday? This is when many of us are more than happy to take a break, relax our egos a bit, and celebrate ourselves.
Some of us are also willing to spend (or have someone else spend) some extra money on things like gifts and special birthday dinners.
A taylored and targeted offer can be just the thing to make someone feel special and remember us when they’re making the spending decisions surrounding their special times.
Step 1: Collect the Necessary Information
Sending birthday emails is simple.
We just need to collect just two things from our customers at our locations and/or websites:
At your location, keep subscription cards at your counter and/or provide them with the bill to dining customers.
On your website, you can simply add a field to your signup form asking for birthday information.
Step 2: Schedule Monthly Birthday Emails
Once we’ve started to collect this information, all we need to do is schedule monthly messages to cover the birthdays of each month.
If you’re using AWeber, just segment your list creating what is called a “view” before and schedule them:
Send Your Customers Birthday Email
By giving customers another reason to get your email newsletter, advertising birthday specials can help us grow our list of subscribers. Surprising them with special incentives to return to your location boosts business and helps to maintain a profitable subscription.
If you’ve been racking your brain thinking of ways to use your restaurant or store’s list and bring back customers, consider adding a birthday email to your campaign today.