strategy Articles

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Foursquare Ads: Worth It For Your Business?

Posted by Rebekah Henson on 08/19/2013

Foursquare, the popular check-in app for smartphones, recently started rolling out ad placements for small local establishments. The new ads display in the app’s “Explore” tab and in the results when users search for similar local venues. The good news is, you don’t pay unless someone visits your business’s Foursquare page through the ad or […]


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Get Your Emails Delivered (A Guide)

Posted by Amanda Gagnon on 07/30/2013

Mr. Email Marketer is hard at work at his desk, firing off emails. He’s doing a great job – he’s got link tracking set up and alt text in place – and he’s feeling kind of sassy. He’s been pleased by a recent upsurge in clicks through to his site, but today as he keeps […]


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Advanced Email Marketing: Beyond The Basics

Posted by Nick Randazzo on 07/22/2013

We know you’ve heard, but we’ll say it again – email marketing is the way to go when advertising your business. A basic email marketing campaign is a really beneficial, not to mention easy, marketing strategy that you can utilize to increase your sales. The hard part is trying not to rush around cheering when […]


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Timing Is Everything: When You Should Publish Your Content

Posted by Nick Randazzo on 07/18/2013

Nick Randazzo is a research-savvy intern here at AWeber, and this is his first post on our (and your) blog. He dug up some interesting stats for us, and here they are! Whether or not you’ve considered when you should publish blog posts or post something on social media, time of day can really matter […]


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Two Keys To Email Success: Relevance And Segmenting

Posted by Rebekah Henson on 07/15/2013

Email’s an effective way to market. But what makes an actual campaign effective? Here’s a hint: it’s not how big your list is or what time of day you send your emails. Two research firms surveyed small, medium and large businesses about their email marketing to determine the most effective tactics for a good email […]


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Bad Practice: “Are You Sure You Want To Leave Before Reading This Post?”

Posted by Rebekah Henson on 07/08/2013

It’s the last-minute sales pitch: “Wait! Don’t go! Don’t leave without signing up!” And it often shows up on sign up forms – that pop up in a new window when you try to leave a website. If you’ve encountered the needy exit pop up, you already know how annoying it is. Here’s why you […]


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Facebook Hashtags: Are They Worth Your Time?

Posted by Rebekah Henson on 07/01/2013

Facebook users added hashtags to their posts #ironically. That is, until two weeks ago, when Facebook officially added support for hashtags. Now hashtags on Facebook are clickable and organize conversations across the social network. But does it mean anything for your business now that hashtags on Facebook mean something? Or are they just more noise […]


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Celebrating Small Business For National Small Business Week

Posted by Rebekah Henson on 06/19/2013

Small businesses enrich their local communities by creating jobs, building economies, giving to charities and so much more. No wonder we have a whole week dedicated to all the awesome ways small businesses improve communities all over the US. AWeber began as a one-man operation 15 years ago and has grown to a marketing service […]


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How To Make Money With An E-course

Posted by Rebekah Henson on 06/11/2013

E-courses are great for you and the people who want to learn from you. Have a blog but no product to sell? Sell an e-course that teaches people something related to your niche. The best part is, you can earn a passive income for a long time after setting up your e-course just once. If […]


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Irritating Marketing Trends – Do They Actually Work?

Posted by Rebekah Henson on 05/29/2013

What’s the most irritating marketing trend you know? I noticed a growing trend of businesses using Unicode characters in subject lines – snowmen at Christmas, hearts for Valentine’s Day, suns for summer sales. And to me? It looks like something my 13-year-old cousin would post on Facebook. But trusted retailers must be seeing success with […]


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