Once upon a time, there was an email marketer who knew he could do more. He had a sign up form on his website and a great-looking email template designed. He sent out a monthly newsletter to his entire email list, and even had a couple of follow up messages created. But his list just […]
Read "Email Marketing Fairy Tales"
Have you been working with Constant Contact, MailChimp, GetResponse or Feedburner but admiring AWeber from afar? It?s time for you to come on over and check us out for yourself! And there?s no better time than right now. We have a brand new import process that makes it easy to move your subscribers into AWeber, […]
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People respond to stories – stories about you, stories about them, stories about the world around them. Data can tell a compact and highly shareable story if it’s presented the right way. Infographics offer a clean, readable and fun venue for showcasing your visual story – plus, they’re pretty popular right now. But not every […]
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Using news stories to guide email content demands a very important balance between sending relevant, interesting messages and capitalizing on an unfortunate situation. The simple rule of thumb: If the news isn’t positive, do not try to make a sale. Take the recent government shutdown, for example. Everyone is hearing about it, discussing it and […]
Read "Email Strategy: When The Government Shuts Down"
So you’ve decided it’s time to bring your business to social media. Like many people wanting to try something new, you’re probably unsure where to start. And with so many social media sites calling for your attention, and new ones popping up all the time, it can be overwhelming to pick one and figure out […]
Read "Take Your Business to Social Media: Download the Free Guide"
Award-winning ads can teach us a lot about what works and what doesn’t when it comes to marketing. That’s why we’ve been looking at some exceptional ones and extracting important lessons from them. This last ad we’ll cover won four International Advertising Bureau’s MIXX Awards and an AdWeek Buzz Award. HBO and Campfire Tell a […]
Read "Get Your Audience Excited: How To Really Wow Them"
We’ve recently looked at award-winning ads from big companies that taught us how to handle criticism and target the right audience. We’ll look at a new ad today that’s all about getting attention. Jeep’s Bold Claim Jeep had the first car ad ever to win top prize at the Cannes Film Festival: Can a Jeep […]
Read "Jeep’s Shocking Strategy That Gets Attention"
For your email subscribers to respond to your emails, you have to send the content they want. This does not entirely depend on you writing good content. It also depends on attracting the right subscribers. Not more subscribers, you notice, but the right ones. Are you sending information that makes it clear who exactly your […]
Read "How To Parallel Slim Jim’s AWard-Winning Ad Results"
A new season means new design and fashion trends to look out for. The same goes for your marketing. Plenty of industries get seasonal trend reports and you should, too! As a follow-up to our Spring 2013 Trend Report, here’s our outlook for the fall: Mix & Match Style Fall design and fashion trends are […]
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Your Page’s Facebook posts are about to get more shareable. Earlier this month, Facebook unveiled a plan to let people embed public Facebook posts from users and Pages onto their own websites. So far, only Mashable, CNN, People, Huffington Post and Bleacher Report have access to Facebook’s embed feature. But Facebook promises access to all […]
Read "Facebook Makes Posts More Shareable With Embedding"