split testing

How To Run Quick & Easy Tests To Optimize Your Marketing

By Jessica Celenza

If you’re not testing your marketing efforts, you could be missing out on big opportunities to improve conversions and sales. Learn how you can boost your marketing with these easy-to-follow testing tips!

How Split Testing Your CTA Will Boost Your Business

By Katie Pilot

What is your reason for sending emails? To get subscribers, to get customers, to make sales to previous customers? Whatever your goal is, you’re always looking for your recipients to DO something.