social media

AWeber’s Facebook Web Form App

By Nick Moore


If you follow the AWeber blog, or use our service, you may already know some of the ways you can sync your email marketingto your Facebook page.

But until now, to get an web form on Facebook, you’ve had to work with HTML. It was doable, but building your email list on Facebook should be easier.

So we built you an AWeber Facebook app.

It puts your AWeber form on your Facebook page in just a few clicks – take a look.

What Makes This App Different

Just like installing an AWeber web form on a Wordpress blog was possible before we announced our Web Form Widget for Wordpress, it’s possible to install a web form on a Facebook page without our app. However, the app makes the process a lot smoother.

Rather than copying and pasting HTML or Javascript, setting up the AWeber account just involves choosing the form you want to install from a dropdown menu. You can swap forms just as easily if you want to make a change later.

Get Started

If you want to jump in with both feet, you can start by adding the AWeber Email Marketing app to your Facebook page.

On the other hand, if you want to take things one step at a time, check out our knowledge base article, or just watch the video below:

Coming Soon…

What will the next AWeber app be? You tell us! Leave a comment or suggestion below, or, if you are a developer yourself (or just happen to know someone who is), take a look at AWeber Labs for information on creating new apps and integrations.

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AWesome Emails: Rita’s Water Ice

By Rebecca Swayze

They say the fastest way to a man’s heart is his stomach, but around AWeber it’s more like the fastest way to make friends with one of the many ladies in the office. Our love of food has helped us stumble upon excellent email marketing campaigns. This time the awesome emails come from Rita’s water ice. Read on to see how exclusivity, charitable causes and involvement in social media sets Rita’s apart from other water ice chains, and how you can do the same with your campaign.

3 Social Media Strategies For the Email Marketer

By Amanda Gagnon

Despite dire predictions that social media would kill email off, the two platforms have been coexisting in harmony for some time now.

Many marketers have discovered that their brand is stronger if they market through both channels. They’ve developed networks of social followers at the same time they’ve grown their subscriber list

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And a few marketers have taken the next step, merging their email and social campaigns for the best results of all.

Here’s how they’re doing it.

Sending Invitations

Have a lot of email subscribers? Summon them to your Twitter feed. Big audience on Facebook? Request the pleasure of their company on your blog.

Each person probably has one platform they’re most comfortable with. But they may initially encounter you on other channels. Give them the option to follow you where they prefer, or they may drop you altogether.

Include a small summons within each message or, like Tiffany’s, send a separate email to give the decision more significant weight.

Announcing Contest Winners

Hold a contest related to your brand. For example, Boondock Saints director Troy Duffy launched a mobile game tournament for fans.

You can do something as simple as asking for new product suggestions. Have your readers submit their answers either through email or social, wherever your audience is largest.

Tell them you’ll announce the winners on the channel you’re trying to grown. Link to a place where they can sign up to meet you there!

Give Them What They Ask For

You may already have a large, active audience on Facebook or Twitter and be looking to grow your email subscriber list (or vise versa).

Collect comments and requests from them on one medium and address them on the other. People who see your responses may click over to see what all the chatter is about.

How Do You Work Your Email-Social Magic?

Are you active on social networks as well as email marketing?

Do you find that each place has a different purpose? How do you try to get your audience into the channel where they’re most likely to “stick”?

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Link Tank: MySpace’s Fall, Email Don’ts, The Value of a Social “Share”

By Justin Premick

Link Tank is our way of showing you some of the interesting, useful, thought-provoking and other eye-catching stuff we come across. For more of these, see the Link Tank tag.

A few years ago, MySpace was the “undisputed king of social media.” What can your business learn from its fall?

Malcolm Gladwell talks about new media’s use in organizing and activism.


In a recent comic, The Oatmeal offers a few email etiquette pointers.


Some are simple, others flashy. All 45 of these email newsletter designs are all worth a look.


Eventbrite shares the value of a social “share.”


Do you use email the same way your subscribers use email? You might be surprised.

Post Your Email Newsletters to Your Facebook Fan Page

By Justin Premick


Like many businesses, you may be exploring integrating social media with your email marketing campaigns. Doing so can expand the reach of your messages and grow both your fans/followers as well as your email list.

So at AWeber, we’ve made a point of helping you combine email and social media by helping you automatically share your email newsletters on Twitter and Facebook.

As some of you noted when we rolled out our integration with Facebook, it only worked with personal profiles (not fan pages) due to limitations with Facebook’s API. We knew you wanted to post to your fan pages, but it wasn’t technically feasible at the time.

Well, as the saying goes, the only constant is change. And this is a good one. Facebook has changed their API, we’ve changed our integration and you can now post your email newsletters to your fan pages.

How to Share Your Email Newsletters On Your Facebook Fan Page

Go to your List Settings page and click the “Connect To A New Facebook Account” button under the Social Media / Sharing header (this works the same way whether you have a Facebook account connected already or not).

Connect to New Account

When prompted, allow AWeber Email Marketing to manage your pages.

Allow Access

When you create your broadcast, go to the “Social Media/Sharing” section and choose to share the email on your fan page.

Share Email on Your Facebook Fan Page

That’s all there is to it! Feel free to take a look at our Knowledge Base for more detailed information and instructions on integrating Facebook and AWeber.

Enjoy!

Email and Facebook: In a Relationship

By Rebecca Swayze

“Email – I can’t imagine my life without it – is probably going away,” Sheryl Sandberg Facebook’s COO boldly claimed at the Nielsen’s Consumer 360 conference earlier this summer.

Small Businesses Investing More in Email Marketing, Look to Integrate Social Media

By Justin Premick

Recently, we surveyed AWeber customers to see what small businesses are doing in their email marketing today, and what you’re planning to do in the future.

Turns out you’re doing a lot of really cool stuff (no surprise to us ;))!

Here are some findings and analysis from the survey:

  • Almost 70% of small businesses are employing some sort of social media tactics.
  • Small businesses find email marketing’s ROI more measurable, more quickly realized and greater than social media’s ROI.
  • Over 71% of small businesses plan to increase their focus on behavioral targeting in the coming year.

For more on this, see this article at eMarketer discussing some of the results, and the press release below. (The release is also available here.)

You can also grab a copy of the complete results and analysis.


Small Businesses Investing More in Email Marketing, Look to Integrate Social Media

Huntingdon Valley, Pa. (June 23, 2010) - AWeber Communications, a leading provider of web-based email marketing software for small businesses, today announced results from a survey of more than 2,500 small businesses regarding email marketing and social media marketing efforts. Email marketing continues to bring significant value to businesses with more than 82 percent of respondents planning to increase their email marketing efforts over the next year.

The survey, generated by AWeber and initially reported by eMarketer, indicates that the more social media grows in popularity among consumers, the more attention it will receive from marketers. While it may not be entirely clear how marketers are incorporating social media into their existing digital marketing efforts such as email marketing, almost 70 percent of small business marketers are employing some sort of social media tactics and a majority (77 percent) indicate that integrating email marketing and social media is either “very important” or “moderately important.”

The most popular tactics at the moment involve spreading content onto additional mediums such as sharing email newsletters on Twitter (36 percent) and delivering blog posts via email (35 percent). Small business marketers seem to recognize the value in driving social media followers and fans to their email lists and vice versa – allowing subscribers to access information from the medium they are most comfortable with.

“As the survey results indicate, email marketing continues to be a measurable, effective tool that brings significant value to small businesses, regardless of the nature of their business,” said Tom Kulzer, CEO and founder of AWeber. “It is also evident that marketers are continuing to realize the importance of integrating their email marketing campaigns with social media activities as a way to reach a broader audience, but are still learning how to do this effectively. We continue to provide our users with educational resources, including our blog and webinars to help them better understand how to engage with their customers.”

Another interesting finding from the survey centered on behavioral targeting, a method considered help deliver superior results. By specifically targeting email campaigns toward subscribers who have taken an action (opened a particular email, clicked on a link), nearly 50 percent of respondents indicated that behavioral targeting increases their conversion rates either significantly or moderately.

These responses also highlight a divide between email marketers who are testing behavioral targeting and those who are not. Nearly a quarter (24.8 percent) of respondents state that they have not tested behavioral targeting in their email marketing campaigns, while another 23 percent are not sure whether behavioral targeting increases conversion rates – a number which suggests that marketers may not be testing this thoroughly, if at all.

However, this divide may be shrinking, as an overwhelming majority of respondents (71.4 percent) plan to increase their focus on behavioral targeting in their email campaigns over the next year.

As the ongoing battle for subscribers’ attention escalates, relevance and value are at a premium making analytical date more valuable than ever. Nearly 70 percent of respondents indicate that analytical reports either significantly or moderately impact their email marketing strategies. Of the marketers who do not currently use these reports, more than one quarter are interested in using them.

Other key findings from the AWeber survey include:

  • More than 66 percent of respondents indicate they intend to use behavioral targeting as well as sales tracking in their campaigns over the next 12 months.
  • 54 percent of respondents indicate they intend to use Facebook as a tool to help build their email lists
  • Nearly 20 percent of respondents indicate that integrating email marketing and social media increased customer loyalty
  • Almost 12 times as many respondents said that email marketing ROI is more easily measured than social media ROI (61.46 percent versus 5.28 percent)

Methodology
The AWeber survey was conducted over a five-day period from May 20-24. Responses were entered anonymously by 2,579 AWeber customers. Based on the population size and the number of respondents, responses can be reported with a 99% confidence level with a margin of error of +/- three percent.

For more information, including full survey results and the executive summary, contact Justin Premick, Director of Education Marketing at justinpremick@aweber.com.

About AWeber Communications
AWeber Communications helps businesses increase sales and profits through its suite of web-based email marketing software. The privately held, debt-free company was founded in 1998. For more information, visit http://www.aweber.com.

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Thanks To Everyone Who Participated In The Survey!

To all of you who took a few minutes out of your day to answer our survey last month, thanks so much!

Hopefully it’s useful and motivating to see how your email marketing efforts and usage compare to those of other small businesses.

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What Your House Can Teach You About Email Marketing

By Rebecca Swayze

An effective email marketing campaign requires framework. Successful marketers will always be the first to tell you that their campaigns are the work of careful planning and diligent consideration. You can’t randomly send messages to your clients and prospects without establishing expectations and formulating a plan, or they will tune out and unsubscribe due to your lack of organization. Follow these guidelines for constructing a well built house and you’ll be on your way to creating a profitable and manageable email campaign in no time.

Better Email Newsletter Sharing on Facebook and Twitter

By Nick Moore

Post Your Broadcasts On Facebook!

Social media is a big part of the marketing world these days. Most net-savvy businesses (including us here at AWeber) have a presence on Facebook and Twitter. That being the case, we’ve found that people are always looking for ways to make their social media and email marketing campaigns work together.

Those of you familiar with our service will know that we’ve helped customers automatically tweet their email newsletters for some time now.

Recently, we’ve updated our social media options to make combining your social media efforts with your AWeber account even easier.

Automatically Post Broadcasts On Facebook!

With our new Social Media / Sharing options you can automatically post your broadcasts to your Facebook wall.

In the spirit of consistency, you can create new connections with Twitter and Facebook through your account’s List Settings page. This is also where you can pick a default Twitter and Facebook account specific to each list.

Social Media List Settings

If you want to get started with this new feature right away, you can refer to our knowledge base for a more detailed walkthrough.

Multiple Twitter / Facebook Accounts? No Problem.

Tweet From Multiple Accounts

As we were revisiting our options for social media integration, we decided to make it easier for our users to work with multiple Twitter accounts. If you’re unfamiliar with how Twitter works with AWeber, we have an easy-to-follow knowledge base article.

When creating a broadcast you will find the options to tweet / post your broadcast towards the bottom of the page under the “Social Media / Sharing” section. The accounts you have selected as your defaults will automatically be selected for your convenience.

Don’t Forget To Check The Preview!

Tweet / Post Preview

So now that you’ve added your Twitter and Facebook accounts and selected a default for each, we’ve provided you with a preview of what your new tweet / post will look like. As a good measure and reassurance you can see exactly what you are about to post / tweet before you send your message.

How Does Integrating Email Marketing and Social Media Help Your Business?

Have you been sharing your email newsletters on Twitter, Facebook and/or other sites? (If not, are you planning to now?)

What have the effects been (or what do you expect they will be) on your business and marketing?

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