social media

AWeber’s Facebook Web Form App

By Nick Moore


If you follow the AWeber blog, or use our service, you may already know some of the ways you can sync your email marketingto your Facebook page.

But until now, to get an web form on Facebook, you’ve had to work with HTML. It was doable, but building your email list on Facebook should be easier.

So we built you an AWeber Facebook app.

It puts your AWeber form on your Facebook page in just a few clicks – take a look.

What Makes This App Different

Just like installing an AWeber web form on a Wordpress blog was possible before we announced our Web Form Widget for Wordpress, it’s possible to install a web form on a Facebook page without our app. However, the app makes the process a lot smoother.

Rather than copying and pasting HTML or Javascript, setting up the AWeber account just involves choosing the form you want to install from a dropdown menu. You can swap forms just as easily if you want to make a change later.

Get Started

If you want to jump in with both feet, you can start by adding the AWeber Email Marketing app to your Facebook page.

On the other hand, if you want to take things one step at a time, check out our knowledge base article, or just watch the video below:

Coming Soon…

What will the next AWeber app be? You tell us! Leave a comment or suggestion below, or, if you are a developer yourself (or just happen to know someone who is), take a look at AWeber Labs for information on creating new apps and integrations.

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AWesome Emails: Rita’s Water Ice

By Rebecca Swayze

They say the fastest way to a man’s heart is his stomach, but around AWeber it’s more like the fastest way to make friends with one of the many ladies in the office.

Bring Kelly a Starbucks Caramel Macchiato and she’ll be your friend for a week. Have leftovers from last night’s dinner for lunch? If you don’t give Erin a taste, you’re in serious trouble.

Our love of food has helped us stumble upon excellent email marketing campaigns before (hello, we realized that California Tortilla’s emails rock while eating lunch there!). This time the awesome emails come from Rita’s – the best water ice that just happens to be 3 minutes from our office.

Read on to see how exclusivity, charitable causes and involvement in social media sets Rita’s apart from other water ice chains, and how you can do the same with your campaign.

Their Messages are Exclusive

When you sign up for emails on the Rita’s website, you’re not just signing up to a boring, humdrum email list that sends out random company updates. Instead, Rita’s makes their emails enticing by turning them into an exclusive birthday club.

As promised on their sign up form, subscribers receive offers year round, a special birthday treat and the latest scoop on Rita’s, plus a coupon just for joining:

Take Note with Your Own Campaign:

  • Make your messages exclusive. Use personalization to address subscribers by name and inspire instant recognition. Then, create a defined campaign that focuses on something trackable, like birthdays or anniversaries to excite new subscribers and keep them coming back for more.

They Embrace Charity

Throughout the year, Rita’s supports a variety of causes and encourages their email subscribers to do the same. When you’re on the Rita’s email list, you aren’t just a member of an elite club of water ice aficionados. You actually have the opportunity to help charities and give back to the community.

If you are sending email marketing messages, you have permission to contact every person on your list. Why not use that opportunity to make a difference?

Take Note with Your Own Campaign:

  • Ask your readers to give back. Work on creating a responsible community of email subscribers. Your cause doesn’t have to be as large as Alex’s Lemonade stand, you just have to convey your passion and inspire your readers to contribute to a worthy cause.

They Get Facebook and Use Email to Promote It

In 2010, 54% of online marketers in North America surveyed said that combining social media with their email marketing led to better results.

Yet, lots of email marketers remain confused as to how to integrate their email campaigns with social media. They know it’s important to connect socially with their subscribers, but they aren’t quite sure how yet.

Rita’s is one of the companies that is doing it well. They embrace Facebook, and use the social media platform to run contests and engage fans. Once their contests are up on Facebook, they announce them via email:

Take Note with Your Own Campaign:

  • If you haven’t yet, now is the time to create a Facebook Page. Then, promote it in your emails and test different strategies to find the one that works best for your campaign.

Still Hungry?

Want more information about how to create a mouthwateringly good campaign? Sign up for our email newsletter and get delicious updates twice a week!

You can sign up here.

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3 Social Media Strategies For the Email Marketer

By Amanda Gagnon

Despite dire predictions that social media would kill email off, the two platforms have been coexisting in harmony for some time now.

Many marketers have discovered that their brand is stronger if they market through both channels. They’ve developed networks of social followers at the same time they’ve grown their subscriber list

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And a few marketers have taken the next step, merging their email and social campaigns for the best results of all.

Here’s how they’re doing it.

Sending Invitations

Have a lot of email subscribers? Summon them to your Twitter feed. Big audience on Facebook? Request the pleasure of their company on your blog.

Each person probably has one platform they’re most comfortable with. But they may initially encounter you on other channels. Give them the option to follow you where they prefer, or they may drop you altogether.

Include a small summons within each message or, like Tiffany’s, send a separate email to give the decision more significant weight.

Announcing Contest Winners

Hold a contest related to your brand. For example, Boondock Saints director Troy Duffy launched a mobile game tournament for fans.

You can do something as simple as asking for new product suggestions. Have your readers submit their answers either through email or social, wherever your audience is largest.

Tell them you’ll announce the winners on the channel you’re trying to grown. Link to a place where they can sign up to meet you there!

Give Them What They Ask For

You may already have a large, active audience on Facebook or Twitter and be looking to grow your email subscriber list (or vise versa).

Collect comments and requests from them on one medium and address them on the other. People who see your responses may click over to see what all the chatter is about.

How Do You Work Your Email-Social Magic?

Are you active on social networks as well as email marketing?

Do you find that each place has a different purpose? How do you try to get your audience into the channel where they’re most likely to “stick”?

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