social media Articles
The Super Bowl…the Oscars…the Olympics…the Grammys… all popular cultural events that get a lot of attention. What do these events mean for your business? Should you mention them at all? It depends on how you do it. There’s a right and a wrong way to do everything in marketing, and this is no exception. The […]
Read "Event-Themed Emails & Real-Time Marketing: The Best & Worst"
Facebook just unveiled a major overhaul to its news feed. The good news? You don’t really need to do anything and it can really help your business. Just like Facebook Graph Search can make your business page more visible without much effort from you, these news feed changes will make your page’s updates easier to […]
Read "Breaking News: Facebook Changes Its News Feed To Help Your Business"
Facebook’s new Graph Search can make your business’s Facebook page easier to find – and get you more visibility. But that’s only one function Graph Search can serve for your business. Graph Search can also give you fun and surprising insights about the likes and tastes of your customers, which you can use to make […]
Read "Two Ways Facebook Graph Search Can Help Your Business"
Facebook is making some changes. I know what you’re thinking. But it’s not like that time they changed your business’s Page to a Timeline and you had to re-think your entire Facebook strategy. Facebook is replacing their search function with Graph Search. It’s a more natural way to discover the things and places your friends […]
Read "Get Your Facebook Page Ready For Graph Search"
If you haven’t bumped into SnapChat already, it’s the newest (and fast-growing) kid on the online marketing block. SnapChat’s an app for smartphones. You send a picture or short video clip to your contacts, and it self-destructs after a few seconds (you pick the time frame, of course.) (Similar to Facebook Poke, if you’re familiar.) […]
Read "The Only Way To Market With SnapChat"
If you run an Etsy shop – or several – marketing with an email newsletter might seem daunting. But there are two reasons to jump in and start emailing anyway: 1. It’s really super-simple with the right tools (think automatically inviting customers to your newsletter and adding your products to emails with 2 clicks). 2. […]
Read "6 Ways To Grow Your Etsy Shop With Email"
You want to see your list of subscribers grow. But does your growth rate look like this? A flat line is better than a declining one, but every business owner wants to see their growth going UP. And maybe for 2013, you’ve vowed that you will do something to make sure that you will see […]
Read "How To Meet Your 2013 Marketing Resolutions: Part 2"
Facebook is rolling out another new feature for business owners – Facebook Gifts. Facebook Gifts is part of a powerful suite of tools that lets you reach not only your current fans – but also their networks. Getting exposed to friends of your fans can extend your reach by up to 34 times more than […]
Read "Tools To Market Your Business On Facebook – At Low Or No Cost"
Pinterest exploded onto the social networking scene earlier this year, and it quickly became a goldmine for business owners and marketers. Pinterest lets users create and share their own inspiration boards that cover everything from event planning to home decorating. Marketers love how content spreads virally on the network, with users “repinning” images and ideas […]
Read "A New Way To Market With Pinterest: Secret Boards"
It’s 2012, and Facebook has reached mass appeal with over 955 million active users. With those numbers, it’s likely you have a Facebook Page for your business and use it to post updates and interact with your customers. (Need a quick tutorial on how to do this? Check out Facebook’s guide for businesses.) Recently, Facebook […]
Read "Scheduling and Targeting On Facebook: A Marketer’s Dream"