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Facebook Makes Posts More Shareable With Embedding

Posted by Rebekah Henson on 08/22/2013

Your Page’s Facebook posts are about to get more shareable. Earlier this month, Facebook unveiled a plan to let people embed public Facebook posts from users and Pages onto their own websites. So far, only Mashable, CNN, People, Huffington Post and Bleacher Report have access to Facebook’s embed feature. But Facebook promises access to all […]


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Foursquare Ads: Worth It For Your Business?

Posted by Rebekah Henson on 08/19/2013

Foursquare, the popular check-in app for smartphones, recently started rolling out ad placements for small local establishments. The new ads display in the app’s “Explore” tab and in the results when users search for similar local venues. The good news is, you don’t pay unless someone visits your business’s Foursquare page through the ad or […]


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Story Bumping: How To Get Your Posts Seen On Facebook

Posted by Rebekah Henson on 08/07/2013

EdgeRank. You might have heard of it. It’s that magic spell Facebook casts to get your posts either seen or buried in the news feed. Well, almost. Yesterday, Facebook announced a special update to its ranking system to help get your Page’s posts seen more often by more people. This goes along with the news […]


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Cheap And Simple Ways For Small Businesses To Do Video

Posted by Rebekah Henson on 07/10/2013

Video’s a really effective way to market. No, really – people spent twice as much time on sites with video, video attracts almost triple the monthly visitors, and that’s just the start. And with video apps like Vine and the new addition of video to Instagram, you don’t even need cameras, equipment or a budget […]


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Facebook Hashtags: Are They Worth Your Time?

Posted by Rebekah Henson on 07/01/2013

Facebook users added hashtags to their posts #ironically. That is, until two weeks ago, when Facebook officially added support for hashtags. Now hashtags on Facebook are clickable and organize conversations across the social network. But does it mean anything for your business now that hashtags on Facebook mean something? Or are they just more noise […]


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Encouraging Repeat Business: 3 Ways To Build A Tribe Around Your Brand

Posted by Rebekah Henson on 05/13/2013

Email marketing and social media together are powerful tools for building a following for your business. But how can they help you as a local small business owner? Welcome to the tribe mentality. Your tribe is a fiercely loyal following of customers who are excited about your business. Using the connecting power of social media […]


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Email & Social Media Marketing: The Powerful Pair

Posted by Hunter Boyle on 05/08/2013

It’s no secret that email doesn’t enjoy the sizzle of social media coverage these days. My own first foray into email was producing newsletters for The Industry Standard back in ’99 — the year after AWeber launched. And when you’ve been around that long (email, not me), there just aren’t a whole lot of newsy, […]


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Online Marketing Face-Off: The Best Channels For Your Business

Posted by Rebekah Henson on 04/15/2013

In the spirit of March Madness, we pitted 8 online marketing channels against each other to find out which ones small business owners like best. Here’s how they voted, with our own expert analysis of the qualities that make each channel the better choice for marketing a small business. Here’s the final outcome: ROUND 1 […]


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Spring 2013 Marketing Trend Report

Posted by Amanda Gagnon on 04/01/2013

Fashion designers get them. Auto shops get them. Economists get them. Why shouldn’t you get a marketing trend report? We decided you should, so here it is. Research (as linked to below) shows that new marketing trends this spring are: Long-Form Content For a long time, the experts, such as they are, have been saying […]


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How To Put Social Share Buttons In Your Emails

Posted by Amanda Gagnon on 03/28/2013

You’re going to like this one: 1. Drag and drop. 2. Pick the buttons you want. 3. If you like, customize the link. Available In The Message Editor …As you’ve probably surmised. New, as of today. Pop them right into your emails – the top, the bottom, the exact middle point, wherever you like. Here’s […]


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