social media Articles
If you were one of the brands that scrambled a few years ago to obtain the sacred Facebook “Like” from as many fans as possible, it’s okay. You weren’t the only one. At the time, it was the most valuable social currency around. But ask yourself this: Now that you have all of those followers […]
Read "Converting Facebook “Likes” Into Subscribers"
There’s been a lot of news lately in the worlds of Pinterest and Instagram. To help you get a better grasp of these two powerful social media platforms, we’ve prepared another great #AWeberHour Twitter chat for you. You’re invited to join us Wednesday, September 3, from 2-3 p.m. ET, as we host three visual social […]
Read "#AWeberHour Preview: The Art of Visual Social Media Marketing"
Sweepstakes, giveaways and contests are a powerful way to boost your subscriber lists, engage with customers, and take your marketing campaigns to the next level. And that’s why this month’s roundup is all about apps that help you use social media and contests more effectively in conjunction with your email efforts. Thanks to your glowing […]
Read "Social Media Contests & Promotions: June 2014 Apps Roundup"
Did you know only 1 out of 5 customer inquiries on Twitter and Facebook receives a response from a brand or business? Even when they are answered, the average response time is a dreadful 11 hours. What a shame. So many missing major opportunities – for new business, to save business, and to learn what […]
Read "You’re Doing It Wrong: 4 Tips For Better Social Media Engagement"
You’ve seen them: in cars, in coffeeshops, and in countless articles trying to explain what they do and why they do it. Millennials are everywhere. For marketers, they’ve become a hot topic of discussion over the past few years. And no wonder: Millennials have hit the workforce and will continue to do so for the […]
Read "Exclusive Research: How Do Millennials Use Technology?"
Facebook is shaking things up yet again – this time on the advertising front with its new structure to advertising campaigns. They’re making it easier to organize, optimize and measure your ads. Easier is good, but anytime you’re going to spend money advertising your business, you want to have a clear picture of how your […]
Read "What You Need to Know About Facebook’s New Ad Structure"
Facebook began rolling out a new design for Pages last week. The intention is to make it easier for people to find the information they want and to help Page owners access the tools they use most. With the new design, there are some great benefits as well as some drawbacks. We’re here to give […]
Read "How To Prepare For The New Facebook Page Design"
We recently chatted with Michael Stelzner, founder of Social Media Examiner, during our monthly #AWeberHour Twitter Chat. Michael shared tips on using social media and email to launch a business or product. Here are 4 things I learned about launching a business using social media and email marketing. (Keep an eye out for the cow […]
Read "#AWeberHour Twitter Chat Recap: Using Social Media + Email To Launch A Business"
Facebook Pages are a great way to connect with your fans, but remember, at any point, Facebook can decide what to do with the content you post to your Page. Recently, Facebook tweaked the Newsfeed algorithm so that it prioritizes text posts from friends above text posts from Pages. “ Page admins can expect a […]
Read "Facebook: Friends’ Posts Trump Marketing Messages"
So you’ve decided it’s time to bring your business to social media. Like many people wanting to try something new, you’re probably unsure where to start. And with so many social media sites calling for your attention, and new ones popping up all the time, it can be overwhelming to pick one and figure out […]
Read "Take Your Business to Social Media: Download the Free Guide"