rss to email

How to Let Blog Readers Choose Their Email Frequency

By Justin Premick

In the comments of a post discussing our recent FeedBurner integration, Mike Hill asked a great question about email subscription options:

The scheduling would be more useful if it can be setup by the subscriber, not by me as the publisher. Is that a possibility with any subscription services on email?

To me, this would be far more useful to my readers than me picking when to get it. I’d even consider subscribing some of my blogs on email instead of RSS if this was available.

While creating a signup form that gives subscribers an unlimited number of frequency options would be tough to pull off without making the form look awkward and intimidating, it’s easy to offer them a couple of different options.

All it takes is a little HTML know-how and a few minutes to set up an extra list or 2.

First, Create 2 Lists

In this example, we’re going to give our blog’s email subscribers the option to sign up for daily emails, or weekly ones.

First, let’s create lists for each of those subscriptions. I’ve named mine blog-daily and blog-weekly. You’ll need to choose different names, but you’ll probably want to follow a similar naming scheme.

2 Lists Shown

(Need to learn how to create a list? See the Getting Started section of our Knowledge Base.)

Next, Set Up 2 Blog Broadcasts

Now, you need to create 2 nearly identical Blog Broadcasts (one in each list).

The only difference? You’ll schedule emails for your daily list to be sent daily, and the ones for your weekly list to be sent weekly.

Daily Posts (list blog-daily)
Daily Posts
Weekly Posts (list blog-weekly)
Weekly Posts

Now, Set Up Your Web Form

Create a web form in one of the lists. It doesn’t matter which one, because we’re going to edit the HTML to let our readers pick which list to subscribe to.

Need help creating a web form? We’ve got a Knowledge Base entry on that, too. :)

Once you’ve created/saved your form, get the HTML for it:


Note that we use the HTML in the lower box, not the JavaScript in the upper box.

We’re going to let our subscribers choose daily or weekly posts from a radio button.

Find the line of HTML in the form for the box where subscribers put their Email Address:

<tr><td >Email:</td><td><input type=”text” name=”from” value=”” size=”20″/></td></tr></td>

Just beneath it, paste the following:

<tr><td align=”center” colspan=”2″>Send Me Posts:</td></tr>
<tr><td align=”center” colspan=”2″><input type=”radio” name=”unit” value=”blog-daily“/> Daily <input type=”radio” name=”unit” value=”blog-weekly“/> Weekly</td></tr>

Replace my sample listnames (blog-daily and blog-weekly) with your daily and weekly lists.

Finally, delete this line of HTML from your form:

<input type=”hidden” name=”unit” value=”blog-daily“>

and publish the form to your site. You’ll get something like this:

Form With Radio Button

Whenever subscribers fill out the form, they choose how often they want to hear from you, and the form adds them to the appropriate list (in this case, to get daily emails or weekly ones).

What If I Have a Message I Want to Send Everyone?

No problem — just create a broadcast and use our send to multiple lists feature to get in touch with all of your blog’s email subscribers.

RSS Subscribers: discuss this post or share it with others.

Blog Broadcast: FeedBurner Integration, Click Tracking

By Justin Premick

Fresh on the heels of the advanced rss to email scheduling options released last week come two new enhancements to help bloggers send email newsletters.

With these features, you’ll be able to take greater advantage of the social proof that Feedburner’s subscriber counts provide, and more easily track what actions your email subscribers take when they get your newsletter.

AWeber Now Reports Email Subscriber Counts to Feedburner

We now report how many email subscribers your blog has to FeedBurner.

So if you have a little chicklet on your blog like this: Sample Feedburner Chicklet

showing how many people subscribe to your blog, and you collect email subscribers via AWeber, you’ll see that subscriber count jump as Feedburner counts your email subscribers along with your RSS ones — just use your FeedBurner URL when setting up your Blog Broadcast!

Put Your Feedburner Feed Into the Blog Broadcaster

I recently mentioned in passing to a blogger that we would be rolling this out soon, and like the blogosphere got excited even before this went live…

Some of you have noticed the jump in your subscriber counts already and wondered when we were going to say something about this integration.

Well, the cat’s officially out of the bag now — we’ve even put out a press release announcing the integration.

If you’re not already using your Feedburner URL to create your Blog Broadcasts, you may want to switch to take advantage of this reporting!

If you do this, keep in mind that Blog Broadcaster may think it’s a whole new feed (since you’re putting in a new feed URL). So if you’re currently sending your emails automatically, switch over to manually reviewing them for a bit. See our Knowledge Base for details.

Enable Click Tracking for All Blog Broadcasts

Many users — bloggers or not — take advantage of our click tracking tool to track subscriber activity and gauge the effectiveness of their messages.

Up until now, bloggers wanting to do this for their Blog Broadcasts had to turn click tracking on for individual issues of their email newsletters. This is totally doable, of course, but it’s not ideal.

So we made it better yesterday. Now, it’s easy to turn on Click Tracking automatically for all messages created by your Blog Broadcast!

You can either turn on Click Tracking while editing your Blog Broadcast settings:

Turn on Click Tracking by Marking the Checkbox

Or you can turn it on from the main Blog Broadcast page of your account:

In this example, click tracking is off. Click the text link to enable it.

Bloggers: Grow Your Readership by Offering an Email Newsletter

Offering readers of your blog the ability to subscribe via email, rather than limiting your subscribe options to RSS only, is a great way…

…you know what? Rather than listen to me make a pitch on our own email marketing blog about why email newsletters are so great for bloggers (and they are), go see what other bloggers have to say about it.

This isn’t just my own $.02 here — bloggers really do benefit from sending newsletters.

Convert RSS to Email Newsletters: Helpful Resources

To learn more about how you can use AWeber to engage more blog readers, check out our Knowledge Base:

New Scheduling Options For Your Blog’s Newsletter

By Justin Premick

A lot of you have asked about this one, so I’m really excited to show it off!

Many bloggers send email newsletters to their subscribers to keep them up-to-date on the latest posts.

While bloggers have embraced our Blog Broadcast tool, they’ve pointed out a couple of things they’d like to see us add to make it even more powerful.

Today, I’m happy to announce that we’ve answered by far the most popular feature request for this tool: advanced scheduling features.

Let me show you how it works with a short video.

Scheduling Your Blog’s Email Newsletter: What You Can Do

Used to be, you chose how many posts you wanted to appear in each email, and whenever there were that many new posts, we sent your newsletter.

Some of you said you’d rather send once per day, or per week, regardless of however many new posts you’d made. Others said you wanted to send at a certain time of day, regardless of what time you were posting new content.

Makes sense to us.

You can now:

Schedule which day/s of the week — or which dates of the month — you want to send your email newsletter
Choose what time of day you want your blog readers to get your email
Want to send on Tuesdays and Fridays? Or on the 15th and 31st of the month? No problem! You can choose up to 4 frequencies per blog.

With these new scheduling options, you can tailor your blog’s email newsletter to reach your subscribers as frequently as you want.

See The New Scheduling Options In Action

In this short video, I show you how to easily customize when you send your blog’s newsletter:

RSS Subscribers: Click to watch the video.

Pretty cool, no?

This is just one of a number of enhancements we’ll be making to the Blog Broadcast tool. Stay tuned…

Check Out These Ways to Grow Your Blog

By Justin Premick

Quick post today for those of you who are running blogs yourselves.

(Not yet using a blog to grow your business? Learn more about how blogging and email marketing go hand-in-hand.)

Today I came across a list of 16 ways to expand your blog’s reach.

I’m particularly fond of strategy #6 Establish an Email Newsletter:

Newsletters are great for monetization and are an easy way to keep certain readers (those not familiar with RSS) close to your weblog. When combined with landing pages, they work better alongside PPC advertising when it comes to capturing leads.

but the author lists plenty of other good ideas, too. Definitely worth a read.

Want to learn more about blogs? Check out the recording of our live video seminar on business blogging.

Just Because We Publish, Doesn’t Mean You Read

By Marc Kline

Between our blog, knowledge base, and live seminars, we offer an abudance of information covering a wide range of email best practices from different angles and through different mediums.

The depth and detail of these resources is expansive, and we’re continuously adding to them.

As much as we’d love to have each and every reader browse through it all, there’s so much information published that even now, it wouldn’t be possible to get through it all in an afternoon or possibly even a day.

If that were our only option, we might consider putting a hold on publishing new information, focusing on organizing and pushing the older information while it’s relevant. Fortunately, it isn’t…

Efficiently Leveraging Information

Like we preach in these resources, information needs to be provided in a consumable way for prospects, customers, or anyone who finds it if it is to be effective to promote the goals of our business.

Often times, this is where technologies like email and RSS come into play, so that information can be pushed to subscribers in “digestible bits” they can easily consume.

That’s why we offer both email and rss subscriptions to our blog and why, as an email service, we provide an rss to email feature for our customers.

A Brief Guide to Email Best Practices

So, pushing information over time is beneficial, especially when detail and depth are indispensible, as is often the case when we’re trying to educate our audiences.

But sometimes a resource summing up and abstracting the most important pieces of a larger whole is useful, especially for newcomers who may feel overwhelmed by an abundance of starting points.

A new article in our Knowledge Base collects some of the best and most important email marketing practices we’ve been writing and talking about for years.

New Years is just a few days away, so it’s a great time to make some resolutions about our email campaigns.

Use this article to focus on what’s most important for your campaigns.

Little known fact: there’s an RSS feed available for the Knowledge Base that provides updates on new articles as they are published.

Live Video Seminar: Blogging to Build Your Business

By Marc Kline

Picture of keyboard spelling b-l-o-gWant to know more about blogging and how you can use it to boost your business? Do you have some free time this Thursday?

Our Education Team has been blogging for some time now and would like to share their experiences and knowledge on building successful blogs with your business’ goals in mind during a free, live video session.

Sit down with them for a discussion of business blogging, plus a walk through on how to easily set one up and use email and RSS to build a regular readership.

Blogging To Boost Your Marketing Results

Thursday, November 1, 2007

12:00 – 1:00PM ET

Not on Eastern Time? Click Here.
What does this seminar cover?

How To Integrate Blogger and AWeber

By Justin Premick

Blogging is an increasingly popular way of communicating with your current and potential customers and helps establish you as an authority in your field. It also helps you add search engine-friendly content to your site, increasing your online visibility.

More…By integrating your AWeber account with popular blogging platform Blogger, you can:

* Convert occasional blog visitors to subscribers
* Notify subscribers when you’ve posted new content
* Drive your subscribers back to your blog

Integrating AWeber with Blogger – Step By Step

How To Enhance Your Blog

By Marc Kline

Blogs are a great, easy way to publish information in a timely
manner. As a result, their popularity has skyrocketed.

However, to make blogs a really useful tool, you have to get
people to come back and read regularly.