“We’ve heard your feedback and want to clarify any concerns
As the “60 Second Marketer,” Jamie Turner’s used his marketing
This spring, one of the biggest smartphones (the iPhone) joined with the biggest mobile carrier (Verizon). People are snatching up the iPhone in droves, which means your mobile email audience is the biggest it’s ever been.
If you send only plain-text emails, this isn’t a very big deal.
But many people send HTML. And HTML emails tend to look a little different on mobile devices.
But we know four easy ways you can make sure they still look good.
The iPhone 4G displays at a width of 640 pixels, so you’ll want your email to be just around that size.
Previous versions display at 320 pixels, which still works with a 640-pixel message – your design scales down nicely by half.
AWeber’s email templates are all around 600 pixels. Use them, and you’re all set.
Make sure you’ve got grabby, interesting content in the top, left section of your message. Try a headline, a picture or a paragraph that lets readers know something exciting is happening. They’ll need to scroll over and down to see more.
This actually has double impact. It gives an enticing glimpse to your subscribers who first encounter your emails in a preview pane. They’ll see either the top or the left, depending on their email client.
If the top left is where you ask your readers on a date, the bottom or right is where you move in for the kiss. That’s how Dr. Flint McLaughlin, who studies millions of emails at MECLABS, describes the email experience.
Keeping your call to action off the initial screen gives readers a second to acclimate. Once readers decide they’re committed enough to scroll down, you can ask them to take further action.
Get more subscriptions.
While you’re waiting for clicks on that call to action, generate a QR code for your brand. iPhones (and other smartphones) can scan these cousins to bar codes and be taken straight to your sign up form (just follow these easy steps).
You can get your QR code printed onto business cards, t-shirts – pretty much anything. So when all the Verizon-ites who just picked up iPhones are looking for fun ways to use them, they can sign up for your emails.
Or any other kind of smartphone?
If you do, does it matter if the email is big or small? Does the call to action’s location make a difference?
Or does your response just come down to the interest you have in the brand and whether they’re offering something you want?
Share your opinion in the comment section here – we’d love to see what you’ve got to say. (And if you’ve discovered any other helpful tips for crafting emails for the iPhone, we’d love to see those, too!)
We’ve all experienced it at some point or another. That moment when we casually open our inbox, click on an interesting subject line, then poof – there’s nothing there but some illegible text and tiny outlines of where shiny pictures should be.
Don’t you dare click that “queue” button.
I see you sitting there, with your AWeber account open, itching to get your next email newsletter out the door.
Yes, you’ve thought up some pretty interesting content, you’ve checked your spelling and you’ve aligned your images properly. You can’t wait to see what kind of response this one gets. I know.
But just hold on a tic. You’ve got one thing left to do. You’ve got to…
Get Your Email Past the Gatekeeper
You see, every email campaign has a gatekeeper. The gatekeeper keeps an eye on the quality of the emails going out, making sure subscribers see what the sender intends them to.
Usually, marketers have to serve as their own gatekeepers. But occasionally, they get lucky enough for someone or something else to play that role for them.
Today, you’re that lucky.
This Checklist Will Do It For You
We’ve put together a checklist you can run each new email past. (And yes, it’s free.) It will catch and correct any errors. It won’t let you get away with a single mishap or slip-up.
You see, this new gatekeeper subscribes to a fairly strict philosophy:
“Just because no one is perfect doesn’t mean your emails can’t be!”
So move your cursor off the “queue” button. Click to download this checklist instead. Run your new message past the 20 questions you’ll find inside.
Then when you’re satisfied that your email passes the test, go back to that queue button. This time, you can push it with the assurance that the message you’re sending is exactly as it should be.
HTML and plain text each have their place as email formats. Plain text has a no-nonsense, businesslike air, and is simple to create. HTML grabs attention with colors and images. It lets companies incorporate logos and display data with graphics.
Getting subscribers to whitelist you sure is a popular permission email marketing topic lately.
This has been bugging me for a while.
Before sending, I test our blog newsletters to Gmail, along with other popular clients (generally a smart thing to do).
By and large, the messages tend to look fine, outside of one detail that might seem minor to some but meaningful others who spend some time thinking about optimizing emails for best results.
Take a look at a few of the recent tests in my inbox and see if you notice what I
If we didn’t test our messages before sending them to our subscribers, I’d be in a lot of trouble! I can’t tell you how many times I’ve had typos and broken links caught only by reviewing messages before sending.
Not only do we all make mistakes, but sometimes when we look at our work only from our own perspective, we don’t see the forest for the trees.
Testing can help with both problems. I’d like to briefly share a few ways successful email marketers test their messages, including benefits and limitations of each.
HTML messages offer several advantages to senders:
* they can be customized to include colors, formatted text and tables
* they enable the sender to track message open rates
* they allow the sender to hyperlink words and phrases rather than typing out full URLs
However, many email programs by default block HTML images from being displayed, including the following popular software and web-based email clients: