Nick Randazzo is a research-savvy intern here at AWeber, and this is his first post on our (and your) blog. He dug up some interesting stats for us, and here they are! Whether or not you’ve considered when you should publish blog posts or post something on social media, time of day can really matter […]
Read "Timing Is Everything: When You Should Publish Your Content"
It’s the last-minute sales pitch: “Wait! Don’t go! Don’t leave without signing up!” And it often shows up on sign up forms – that pop up in a new window when you try to leave a website. If you’ve encountered the needy exit pop up, you already know how annoying it is. Here’s why you […]
Read "Bad Practice: “Are You Sure You Want To Leave Before Reading This Post?”"
Small businesses enrich their local communities by creating jobs, building economies, giving to charities and so much more. No wonder we have a whole week dedicated to all the awesome ways small businesses improve communities all over the US. AWeber began as a one-man operation 15 years ago and has grown to a marketing service […]
Read "Celebrating Small Business For National Small Business Week"
E-courses are great for you and the people who want to learn from you. Have a blog but no product to sell? Sell an e-course that teaches people something related to your niche. The best part is, you can earn a passive income for a long time after setting up your e-course just once. If […]
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So you use one of our apps, maybe Etsy, maybe PayPal to add people to our mailing list. (If you don’t, this is actually still a relevant idea; it’s just extremely important with apps involved.) There’s one vital step in this process that a lot of marketers miss: sending an app-specific confirmation email that invites […]
Read "One Thing Marketers Aren’t Doing (That You Need To!)"
Email marketing and social media together are powerful tools for building a following for your business. But how can they help you as a local small business owner? Welcome to the tribe mentality. Your tribe is a fiercely loyal following of customers who are excited about your business. Using the connecting power of social media […]
Read "Encouraging Repeat Business: 3 Ways To Build A Tribe Around Your Brand"
It’s easy to find tips on how to improve your marketing, but it’s not as easy to find tips that you can easily apply today. Of course you want to do whatever it takes to see better results with your email marketing campaign, but you only have so many hours to work on it. Today, […]
Read "10 Ways To Improve Your Email Marketing Before Lunch"
Mmm… spam. Gmail’s got some tasty recipes to make with the email spam you receive. And it all started 35 years ago today. Today’s the 35th anniversary of the first spam email that ever got sent – to a list of about 300 people. Spam is still an email plague today. But consumers tend to […]
Read "Email Spam Turns 35: How To Make Sure You’re Not Getting Marked As Spam!"
Imagine this: It’s your birthday. You check your email and see a message from your bank. “Happy Birthday from Capital One 360!” says the subject line. Lots of businesses send out birthday greeting to their customers, often with coupons or free offers. Hey, maybe the bank is giving my savings account some extra interest! Of […]
Read "Have A Birthday Campaign? Don’t Make This Mistake!"
We’ve talked about a lot of marketing trends this spring, from whitespace to long scrolling ads to other trends that are catching on. Maybe you’re ready for a complete overhaul of your emails by now. But don’t jump in full-force just yet. It’s polite to give your readers a heads-up first that things are going […]
Read "Updating Your Email Look? Keep These Tips In Mind"