list building Articles

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Bloggers: Google Reader’s Closing, So Get Those Readers On Your Email List

Posted by Amanda Gagnon on 03/15/2013

If you’re a blogger, it’s likely people are reading your posts through Google Reader. (Click if you don’t know Reader.) Google announced Wednesday that Reader’s closing. Which means your RSS followers won’t see your posts anymore. Email to the rescue! What’s Email Got To Do With It? Well, your soon-to-be-ex-Reader followers have 3 options: 1. […]


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The Only Way To Market With SnapChat

Posted by Amanda Gagnon on 03/04/2013

If you haven’t bumped into SnapChat already, it’s the newest (and fast-growing) kid on the online marketing block. SnapChat’s an app for smartphones. You send a picture or short video clip to your contacts, and it self-destructs after a few seconds (you pick the time frame, of course.) (Similar to Facebook Poke, if you’re familiar.) […]


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6 Ways To Grow Your Etsy Shop With Email

Posted by Amanda Gagnon on 01/22/2013

If you run an Etsy shop – or several – marketing with an email newsletter might seem daunting. But there are two reasons to jump in and start emailing anyway: 1. It’s really super-simple with the right tools (think automatically inviting customers to your newsletter and adding your products to emails with 2 clicks). 2. […]


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How To Meet Your 2013 Marketing Resolutions: Part 2

Posted by Crystal Gouldey on 01/15/2013

You want to see your list of subscribers grow. But does your growth rate look like this? A flat line is better than a declining one, but every business owner wants to see their growth going UP. And maybe for 2013, you’ve vowed that you will do something to make sure that you will see […]


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App For Etsy Sellers: Easily Email Your Customers

Posted by Amanda Gagnon on 12/10/2012

There are 2 things every Etsy shop owner needs to keep growing their sales: 1. A way to follow up with your customers. As an Etsy seller, you leave money on the table if you aren’t following up with previous purchasers, already interested in your products. 2. Tools to do this quickly and easily. You […]


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How to Hide Content Behind An Email Sign-Up

Posted by Amanda Gagnon on 11/29/2012

You may have wondered how to require an email subscription for access to your high-quality content, the stuff you can’t find just anywhere on the Web. After all, you spend a lot of time and energy putting it together. You brainstorm, dig around the Internet doing research and polish your message like a well-loved shoe. […]


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Easily Collect Subscribers Anywhere With Your iPad

Posted by Crystal Gouldey on 11/12/2012

Half the battle of managing a successful email marketing campaign is building a subscriber list. A lot of businesses do this online, but if you don’t have time to create a big online presence, you may not be able to get the same results. (And no, purchasing a list does not work.) And if you’re […]


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Market With An Ebook: Why It’ll Work (And How)

Posted by Amanda Gagnon on 11/01/2012

This post was written with assistance from Tim Brennan of Tactics Time. Since content marketing is all about providing helpful content to attract new business, it makes sense that you can get some pretty significant results (read: more subscribers and sales) with a significantly sized piece of content (read: larger than an email). We’ve talked […]


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How To Write An Ebook To Market With

Posted by Amanda Gagnon on 10/30/2012

Click around on the Net, and you’ll see businesses giving away ebooks left, right and center. You might see a hair salon with an ebook on matching your makeup to your hair color. Or a yoga studio with an ebook on ergonomic postures for the workplace. It’s not that these businesses are passionate about sharing […]


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Why Email Marketing’s Crucial to Gamification

Posted by Crystal Gouldey on 09/24/2012

Recently we talked about gamification becoming a popular marketing tactic. We introduced this concept with some fun games we found in emails. But now it’s time to turn our eyes to the more complicated games popping up everywhere. While it may seem crazy to create a game that forces your audience to regularly take time […]


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