link tank

Beyond Email: 5 Tips for Marketing Your Business

By Amanda Gagnon

Yes, email marketing can do a lot to get the word out about your business.

But as a business, you’ve got quite a lot of other irons in the fire. And you’d like them all to get hot.

We know that. We also know that when you do well, we do well. So we hunted up a few little articles that, alongside email marketing, can help you get your business to sizzle.

The 100 Rules for Being an Entrepreneur

Some of this will shock you. Some might upset you. But it’s straight talk on what it really takes to get your business off the ground, from a guy who’s launched several, so it’s all valuable.

You don’t have to agree with every point, but each is worth a moment of thought.

We suggest putting your favorites into your own list. Then you can pull it out whenever you need inspiration – or a reminder of how to stay sane amid all you have to do.

Small sample: “Depressions, recessions, don’t matter. There’s $15 trillion in the economy. You’re allowed a piece of it.”

Google Wonders – Is This Place Still Here?

I

n an effort to keep search results accurate, Google Maps now highlights listings for businesses it suspects might be closed. Searchers who stumble on those listings have a chance to set the record straight.

If your business has a physical location, you may want to search for your listing and see if your status is in question. And if you’re not listed, for goodness sakes, register now>.

The Single Most Powerful Use of Social Media for Small Business

If you’ve ever wondered why your business should be on social media (and what the heck it would do there), here’s your answer. (Make sure to pay attention to John’s advice on who to start engaging with!)

Serendipitously enough, if you take this approach to social media, you should end up with lots of great content ideas for your marketing emails!

Get Your Website Ready for the Mobile Web in 10 Steps

Within two years, half (or more!) of the views of your web site and emails will happen on mobile devices.

Which means that (you’ve heard this a thousand times, say it with me now) now is the time to get ready for mobile.

But what you haven’t heard a thousand times are the practical ways you can do that. What sizes should things be, specifically? What if your site has JavaScript? And how can you tell what it looks like on mobile devices you don’t have?

This 10-step guide has your answers – with practical links to the tools you’ll need.

101 Uses For Quick Response (QR) Codes

In case you missed the post on it, you can use QR codes to get email subscribers: people scan your code with their smartphones, you instantly invite them to sign up for your emails.

Making your codes is easy (again, see this post). The trick is getting them out to the public.

Fortunately, a few of those tricks are laid out here – 101 of them, to be exact – along with links to real-life QR marketing stories.

Are You On Fire Yet?

Put one or two of these in place, and you’ll start to see sparks. Implement all of them, and things will really catch fire.

And of course, if you want to keep the fire of your business blazing brightly, the best marketing tool of all is email marketing through AWeber – just look at what you get!

So if you don’t have an AWeber account yet, get yours now.

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Link Tank: SEO Videos, Stock Photos and Kermit The Frog’s Inbox

By Justin Premick


Link Tank is our way of showing you some of the interesting, useful, thought-provoking and other eye-catching stuff we come across. For more of these, see the Link Tank tag.

Aaron at SEO Book points out several handy videos on SEO basics.


If you grit your teeth every time your marketing questions are answered with, “It depends,” find out why it really does depend.


Is your product a vitamin (nice to have, but doesn’t fill a desperate need)? Turn it into an aspirin!


Using stock photos and other generic images on your site or in your emails? According to Jacob Nielsen, you might want to rethink that. (Hat tip: @putorti.)


If you need a playful pick-me-up, take a peek at Kermit the Frog’s inbox.

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Link Tank: MySpace’s Fall, Email Don’ts, The Value of a Social “Share”

By Justin Premick

Link Tank is our way of showing you some of the interesting, useful, thought-provoking and other eye-catching stuff we come across. For more of these, see the Link Tank tag.

A few years ago, MySpace was the “undisputed king of social media.” What can your business learn from its fall?

Malcolm Gladwell talks about new media’s use in organizing and activism.


In a recent comic, The Oatmeal offers a few email etiquette pointers.


Some are simple, others flashy. All 45 of these email newsletter designs are all worth a look.


Eventbrite shares the value of a social “share.”


Do you use email the same way your subscribers use email? You might be surprised.

Link Tank: Hotmail Email Snippets, Grammar Guide, More on Priority Inbox

By Justin Premick


Link Tank is our way of showing you some of the interesting, useful, thought-provoking and other eye-catching stuff we come across. For more of these, see the Link Tank tag.

Matt Cutts discusses Google Instant’s effects on SEO

Google Instant's effects on SEO

The worst way to present yourself as an authority? Poor grammar. For sparkling sytnax, study this guide.

The worst way to present yourself as an authority? Poor grammar. For sparkling sytnax, study this guide

Sending HTML emails? You can use your <title> tag to improve your snippets for mobile Hotmail users.

Sending HTML emails? You can use your <title> tag to improve your snippets for mobile Hotmail users

Remember when we talked about Priority Inbox? Here’s a discussion about its development by one of Google’s experience designers.

Can you imagine a world without email?

Can you imagine a world without email?

Arcade Fire releases an HTML5 music video about snail mail.

Arcade Fire releases an HTML5 music video about snail mail

Link Tank: Signatures, Email Testing and Google’s Growth

By Justin Premick

Link TankLink Tank is our way of showing you some of the interesting, useful, thought-provoking and other eye-catching stuff we come across. For more of these, see the Link Tank tag.

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Link Tank: Intro to SEO, Social Crash, Vintage Ads

By Justin Premick

Link TankWe see, share and discuss a lot of links throughout the week… more than we could ever write articles about. Link Tank is our way of showing you some of the interesting, useful, thought-provoking and other eye-catching stuff we come across. For more of these, see the Link Tank tag.

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Link Tank: Full Gmail, Email vs. Social, Asking The Right Questions

By Justin Premick

At AWeber, we see, share and discuss a lot of links throughout the week… more than we could ever write articles about. So to give you an idea of what we’re reading and talking about (mostly, but not always, about marketing), we’re going to share a few of those links here.

This is an experiment, so if you like it and want us to do more of these, please leave a comment or share/retweet this. Thanks, and enjoy!

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