Email Marketing

Email Marketing & Public Relations: A Match Made In The Inbox

By Andrea Carter

Public relations is a great way to boost your audience’s perception of your brand. In this Q&A, we talked to PR expert Murray Newlands to find out the best ways small business owners can maximize their PR efforts along with email marketing.

How To Run Quick & Easy Tests To Optimize Your Marketing

By Jessica Celenza

If you’re not testing your marketing efforts, you could be missing out on big opportunities to improve conversions and sales. Learn how you can boost your marketing with these easy-to-follow testing tips!

Creating a DIY Digital Marketing Plan for Your Small Business

By Monica Montesa

As a small business owner, you want to make sure you’re in the best position to attract new customers. One of the best ways to do so? By kickstarting a digital marketing plan. Here’s a simple guide to help you get started.

Invasion of the Rotten Emails

By Monica Montesa

It’s Halloween week. So what better way to celebrate than by sharing some of the scariest emails we’ve seen, as well as tips to make them better?

7 Tips for Growing Your Email List in a Time Crunch

By Monica Montesa

Building a quality email list often takes time, especially if you’re just starting out. If you’re looking for immediate results, however, give these tips a try to give your subscriber base a quick boost.

Creating Email-Opening Worthy Content

By Monica Montesa

Writing content for email is vastly different than writing content for other medias, such as your blog or social networks — and it should be treated that way. Discover new ways to improve your email content.