If you’re anything like me (like just about all email marketers, really), you want to know how effective your emails are at getting subscribers to open and read, click through to your site, and make purchases.
On the other hand, you may be concerned that your tracking links are getting fewer clicks than a link straight to your own domain would, because:
- Links that go to a tracking domain, instead of to your own website directly, may cause some subscribers to not trust a link that doesn’t point straight your website, causing them to not click through.
- If your readers are aware of (and sensitive to) the fact that their response is being measured, they may be less likely to click through.
So how do you get the best of both worlds? How do you track response while maintaining trust?
The Trouble With Old-School Click Tracking
Traditionally, tracking clicks involved a trade-off: you gain insight into what your subscribers are most interested in, and what they respond to, but your links point to a tracking site, which after recording the click, redirects the subscriber to your site.
For email marketers who send plain text messages, this is particularly noticeable, since you can’t link up text or images in a plain text email — you have to put the URL out there for all your readers to see.
If you weren’t comfortable doing that, you either didn’t track clickthroughs, or you did it using your website tracking software (which, while useful for getting aggregate information, didn’t allow you to do much with the data to target groups of subscribers).
It’s time to leave old-school click tracking behind. There’s a better way.
Track Clickthroughs Using Your Own Domain
You don’t want to send subscribers to a third-party site.
But giving up the tracking and segmentation opportunities that click tracking offers isn’t an option — not if you’re serious about creating relevant, focused campaigns.
While we were developing the new Email Web Analytics tools to track sales, page views and other subscriber activity, it occurred to us:
So we built own-domain click tracking into the new tools.
RSS Subscribers: See how it works in the short video on our blog.
This is just one of the benefits of using the Email Web Analytics tools we recently released.
You Can Use This With Your Plain Text Emails (HTML Ones, Too!)
One of the more interesting pieces of feedback we got when we initially released the Email Web Analytics tools was that it wasn’t obvious to our users who send plain text emails, that these tools would be of any use to them.
Apparently we made it sound like the benefits of these advanced segmenting and targeting tools were reserved for those who send HTML messages.
I want to point out right now: that’s not at all accurate. (And sorry if I made it sound that way before!)
You can use own-domain click tracking, along with the rest of the Email Web Analytics tools, with plain text emails too! It’s not just for HTML emails.
Hope that clears things up a bit
How to Start Tracking Clicks on Your Own Domain
- Current AWeber users (signed up before May 20th):.
(If you don’t see the upgrade prompt, contact our Customer Solutions Team and they’ll be happy to help you upgrade.)
- New users (since May 20th):