email analytics

Track Downloads With Email Analytics

By Nick Moore

Track Downloads With Email AnalyticsYou may already know about our Email Analytics features. These powerful tools allow you to target your list with pinpoint accuracy, sending messages that respond to subscriber activity.

Anywhere you install our analytics, you can track which of your subscribers visit that page. You can send email newsletters to subscribers who visit your order page, or who look at a specific page or product on your website.

We’ve recently taken things a step further, allowing you to track subscribers who click download links on your site.

How Does It Work?

Any download link on your website can be modified to track subscribers that use it. I came across this post on Chris Brogan’s blog, and I thought to myself that this would be a perfect place to start tracking downloads.

This kind of page, with a free download, is the perfect place to implement download tracking. We could easily follow up with subscribers who downloaded the PDF, asking for feedback on the content in the download, or even linking to related products.

Let’s take a look at the HTML for that download link as it is now:

In order for the link to tell the AWeber analytics javascript that a subscriber has downloaded the PDF, we just add a line or two:

And that’s it – when a subscriber clicks that link, it will be tracked as a page hit to the download!

What Is It For?

Now that we are tracking which subscribers are downloading the PDF, its time to put that information to work. We can now segment our list and send a message to those people.

To do so, we’ll first search our list for hits to the download’s URL – this is in our AWeber account, under the Subscribers tab, Search.

Next, we save this search as a segment so that we can refer to it later:

Now we can create a broadcast and send it out to that segment, directing their attention back to our site with links to similar resources, or maybe just asking for input on the content of the PDF.

How Do I Get Started?

You can take a look at our knowledge base article for more detail on the process – for a more “plug and play” experience, you can just copy and paste this code:

Simply replace the “example.com” URL in BOTH places with the URL of your download, place this link on a page that has your AWeber analytics installed, and you’ll be good to go!

What do you think?

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Segment Your List with Survey Results

By Rebecca Swayze

Using an innovative rating scale in your emails sets you apart from your competitors and shows subscribers that you are thinking outside of the box – that you really care about what they want. It allows you to creatively request opinions from readers and build your email marketing campaign, making it more specific, relevant and well-received by your subscribers. But what do you with the information once it is collected?

Subscriber, Will You be My Valentine?

By Rebecca Swayze

Relationships are hard work. It doesn’t matter what kind; they’re all equally tough. Parents, spouses, friends, business partners, customers – all need to be treated kindly and with respect.

If you want to build a new relationship or keep an existing one strong, you need to open the lines of communication and truly make an effort to get to know the other person.

This Valentine’s Day, embrace email marketing and show subscribers how much you love them by using these relationship building tips with your next campaign.

Court Your Subscribers

If you have an email campaign that aims to promote and sell a product, remember that just because your visitors sign up to your list does not necessarily mean that they will purchase your product. Seduce them, entice them, educate them and above all be polite.

Don’t expect subscribers to buy after they receive your first email. Sometimes it takes a little longer to convert an interested reader into an advocate or a customer.

Flirt or Tease Them

You know how great your product is, and your subscribers will no doubt love it once they purchase. Subtly let them know what they are missing out on by including little bits of information about the product in your emails.

Be brief! Don’t spill the beans in your message, but rather provide enough information to make them want to click through to your website to learn more. The whole point of your email is to get subscribers to your landing page, which you then use to make the sale.

Personalize Your Love Letter

It’s not always appropriate, but personalization can make your email more conversational and friendly.

This doesn’t mean you should use the {!firstname_fix} variable ten times throughout your email.

Instead, include other readily available information, such as the website they visited when they signed up. This can validate the trust that they placed in you initially when they signed up to your list.

Send Some Conversation Hearts

Communication is crucial to any successful relationship. The easiest way to communicate with a friend or partner is to talk.

Conversation is personal, and often the best way to sway someone’s opinion. Use your messages to engage subscribers in conversation. Address them genuinely, like you would address a friend, and request their feedback.

Track Cupid’s Arrow

We all keep tabs on the ones we love. Always use click tracking in your messages to determine which links subscribers are clicking on.

Knowing which links subscribers liked and clicked on will help you communicate better. You can even segment your list based on their participation later.

They Love You, They Love You Not…They Love You!

Give your subscribers one more reason to love you by sending beautiful emails. Try one of our new Valentine’s Day templates!

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Segment Customers To Build Loyalty

By Rebecca Swayze

Build Customer Loyalty

It’s easy to focus on attracting new business by using your email marketing campaign to promote your products primarily to new subscribers and prospects.

While email is the perfect venue for showcasing products and captivating potential customers, it is also equally important to focus on your subscribers that have already spent money with you.

Your buyers had a positive experience in the past, right? Capitalize on that and turn them into lifelong customers.

Here’s how to retain the customers that you already have.

Reel Customers In Without Selling to Them

Your existing customer base is different from your potential buyers. They already made the choice to trust your company with their money once, so take the time to build on your relationship after the sale.

Customers are more willing to shop with you again when they realize you don’t treat them like a number.

Segment your list and use these tips to connect with customers without constantly pushing new items on them.

Ask for feedback

Ask for feedback

Ask for feedback about recent purchases, and remind customers that good customer service doesn’t end when they make a purchase from you. Assure them that if there are ever any questions or problems, you will stand behind your product.

Suggest additional items

Suggest additional items

Suggest complimentary items that will enhance their experience with the product they already bought.

Add inherent value

Add value

Discuss different ways that customers can use the product that they purchased. Show them that there’s additional value in what they invested in.

How to See Who Purchased From You

This is where email analytics data comes in handy.

By adding a snippet of javascript to your website, you can track sales to your subscribers.

You can then see which people are buying and how much each purchase amounts to – and segment your list to target your customers.

How to Segment Your List and Send to Existing Customers

Once the javascript is on your site and sales begin to add up, you can separate the buyers from the browsers on your list based on purchase history.

On the Search Subscribers page, use the drop down menus to search your list for customers like so:

Search Subscribers

Then save the search directly above the results…

save segment 1

And send your specialized email only to that segment when saving your message:

Send to Segment

What if You Sell Multiple Products?

Sending messages to subscribers who meet a specific sale amount is helpful if you are only selling one product.

If you have more than one item for sale, you can also search for subscribers based on total order value.

search subscribers greater than

With a segment made up of customers with a history of large purchases, you can:

  • Suggest high ticket items
  • Offer incentives geared only towards the big spenders

How Do You Segment Your Customers?

Do you find that segmenting customers from subscribers leads to repeat sales? We would love to hear how email segmentation helps your business!

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Do You Create More Effective Email Campaigns With These Reports?

By Amanda Gagnon

Analyze ReportsFor knowledge itself is power…
~Sir Francis Bacon

Your AWeber reports provide a many-faceted view of your success.

But have you taken the time to explore them and learn how they can help you improve your email marketing campaigns?

If not, that’s OK; we’ll help. Let’s look at a few reports and how each one empowers you to communicate with subscribers more effectively.

Show Me the Money

Want to see just which emails drive the most sales?

Use the Revenue Over Time report. Here, you can see the number of sales (and dollars!) your messages have brought in.

Revenue Over Time

Use this information to keep track of your ROI, to see what content brought in the big bucks and to set goals for the future.

Follow Unique and Non-Unique Clicks to Find the Crowd

When checking out your email open rates and click rates, you may have noticed a yellow line:

Unique Clicks
Many subsequent clicks – a well-liked link!

This line shows you unique opens and clicks – ones that happened for the first time (as opposed to the second or third times).

Look for the biggest gaps between the unique line and the top of the bars. A big gap means your subscribers clicked a link again and again – or that they forwarded it on to other people, who then clicked it!

This is your secret window to what content is most compelling to your readers and can teach you what will keep them engaged in the future.

And the Award for Best Sign Up Form Goes To…

With the Ad Tracking – Subscribed report, you can see exactly where your subscribers signed up.

Have most of your readers come from that shiny lightbox web form on your blog? Does the form on your home page get overlooked because it’s at elbow level instead of eye level?

Find out what works – set up Ad Tracking for your web forms.

Ad Tracking Report

Cater to Your Customers’ Regional Differences

Use reports that break your list down by city, state and country to determine where your readership hails from.

Subscribers by Region

Are 20,000 people clicking on your subject line while tapping their toes to Mexican mariachi music? Then you may want to offer a Spanish version, or clear out regional dialect.

You can even segment your list (click the desired region and name the segment on the page you are brought to) and tweak your broadcasts for each segment. Speak to your audience in their language, and your relationship is bound to improve.

Read Smarter, Not Harder With a Custom Dashboard

Want easy access to your favorite reports? The dashboard is perfect for you!

Load it up with your favorite graphs and charts – go to the reports you like best, click “detail” on the top right corner of the report, and press the plus sign.

Add Report to Dashboard

View your new dashboard by clicking directly on the “Reports” tab. Now you have a series of email reports customized just for you.

While you’re analyzing and optimizing away, be sure to keep in mind that list reports show data for only one list at a time. Want to see data for a different list? You can add reports for different lists to your dashboard and view them all at once ;)

What Works For You?

Do you have a favorite report to check? Have you used reports to connect with your readers better or even find more subscribers?

We’d love to read your success stories, and so would the rest of your fellow readers – please share them below!

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Want More Opens or Clicks? Reward Subscribers!

By Justin Premick

TeeFury TeaserHow do you keep subscribers reading your email marketing campaigns and/or clicking to your website, especially as they “age” (as more time passes since they signed up) and you compete for their attention with an increasing number of other senders?

Obviously providing valuable content plays a big part here (as we’ve discussed on several occasions), but sometimes a little extra incentive can help, too.

Recently Tracey, our Director of Customer Solutions, passed me an email with a helpful example of how to provide an incentive for subscribers to keep reading and clicking on your emails.

How T-Shirt Vendor TeeFury Uses Open and Click Data to Reward Readers

Here’s the body of the email from t-shirt site TeeFury (click image below to see full size):

Toward the end of the email, you’ll see this banner:

TeeFury Banner

As you can see, they’re offering an incentive – a free T-shirt – to a somewhat randomly selected reader.

I say “somewhat randomly” because they’re only opening the giveaway to the first handful of people who open their email.

You Can Do This, Too!

Among the many Email Analytics tools available in AWeber is the ability to search for and segment subscribers based on whether they opened a certain email or clicked a certain link.

You can find options to search your list based on whether subscribers opened a certain email or clicked a certain link on the “Subscribers” page of your account:

Search Options

All you have to do is:

  1. Decide what behavior you want to reward (reading a certain email? clicking a certain link?)

    Note: Personally I prefer having people click on a link rather than open an email. This is because tracking email opens relies on subscribers having images enabled, and some people might read your email but have images turned off – so even though they might read your email, you might not know it.

  2. Come up with a bonus, gift or special offer specifically for those subscribers who take the desired action
  3. Tell subscribers about the bonus/gift/offer/giveaway/etc.
  4. Send the email you want them to act on
  5. After a certain amount of time (whatever you decide), search your list and pick out your winner/s!

Your Ideas On Using This?

Can you see yourself using this tactic? What sort of incentives would you offer?

Share your thoughts on the blog!

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Web Form Tracking Enhancements

By Marc Kline

When creating an in-line (as opposed to a pop up type) opt-in form for your website, AWeber provides an option of two types of HTML available to publish to your site:

  • A JavaScript Snippet
  • A Raw HTML Version

Up until recently, the Raw HTML version did not provide the ability to track the performance of forms published to your site.

Then Dan, one of our developers who also spearheaded our recently released Setup Wizard project, helped cast another vote for the old cliche adage, “where there’s a will, there’s a way”.

What’s Changed?

Tracking for the following is now available for both versions of HTML provided by our web form tool:

  • Displays
  • Submissions
  • Submissions / Display Ratio

From now on, if you need the full HTML for a form so you can make advanced changes to its design, you won’t lose these useful stats.

Two Quick Notes

If you have forms created before the beginning of December, you will need to get their HTML again and re-publish to your site.

Also, unique displays are still available only if you use the JavaScript Snippet version).

More on the difference between the JavaScript Snippet and Raw HTML versions.

Email Segmentation: Easily Target Customers

By Justin Premick

Segmentation - Pie ChartIn two previous posts on email segmentation, we discussed how to target several groups of subscribers who have not yet purchased products/services from you yet.

These are all groups of people you can target to make your email marketing more effective, and I do strongly recommend thinking about how you can make your campaigns more relevant through segmentation.

But if you’re a believer in the idea that a customer is more likely to buy from you again than a prospect is to buy from you once, you’ll want to pay special attention to today’s tip:

It’s Time To Segment Customers

You’ve worked hard to get subscribers to the point that they’re willing to make a purchase from you. Why not build on that initial success?

By segmenting customers, you can:

  • Reward them for their loyalty
  • Drive repeat purchases
  • Encourage them to refer new business to you

(I’m sure you have a few other ideas on emailing customers – share them below!)

How to Segment Customers

To do this, you need to first have installed the Email Web Analytics script on your site. (See the instructions for doing so.)

Once you’ve done that, you have 2 options:

  1. Use web page tracking.

    We’ll track which pages of your site subscribers go to. You simply need to look for whether or not subscribers land on your order confirmation page.

    If you only sell one product, or all your products are the same price, this is sufficient. It doesn’t, however, allow you to easily see on what days/weeks/months your campaigns generate the most revenue (the 2nd option does that).

  2. Use goal tracking.

    This takes a couple steps to set up, but it lets you track the revenue your email campaigns generate over time. It also lets you segment subscribers based on how much money they spend (which you can see in their subscriber records).

To Use Web Page Tracking:

Use the “Web Page Visited” search criterion:

Segment Non-Responsive Subscribers

As with the “Message openers” segment, you’ll click inside the long text box to select the web page you want to use to segment subscribers – in this case, your order confirmation page.

To Use Goal Tracking:

  1. On the “Analytics Settings” page, set up a Goal Web Page.

Set Up a Goal Web Page
(Click to view larger)

While setting up your goal, you can either choose a fixed revenue value for the goal, or you can pass custom revenue information to us on an order-by-order basis. An example of this appears below.

Set Up a Goal Web Page

  1. Once you’ve chosen your method of tracking, you’ll go to the “Leads” page and segment using either the “Web Page Visited” criterion:

Segment By Web Page Visited

or the “Sale Amount” one:

Set Up a Goal Web Page

There are also detailed instructions for setting up goals in the Knowledge Base.

Once you’ve set up your tracking and segments, you can create and deliver targeted email campaigns to increase customer loyalty, sell related products, raise response rates and make your email marketing even more profitable!

Do You Segment Customers? What About Other Subscribers?

Do you use segments (like the ones discussed over the past three posts) to deliver more relevant, targeted emails to your subscribers?

What criteria do you use for grouping subscribers?

Share your thoughts and suggestions in the comments!


Know someone who could benefit from segmenting subscribers?

Share this article with them on StumbleUpon, Delicious or Twitter – or just send them this link!

Email Segmentation: More Groups To Target

By Justin Premick

In a previous post on email segmentation, we looked at how to isolate and target people not opening your emails, and people who open them, but don’t click on links in them.

Email Segmentation: 5 Groups You Can Easily Target, Part 1

By Justin Premick

Over at Clickz, email columnist Jeanne Jennings has a great introduction to email segmentation.

She breaks down subscribers into a few groups based on their activity, and points out that you can (and should!) communicate with each group differently.

In a series of 3 posts, we’ll look at how you can use the email web analytics tools in AWeber to target the groups she suggests, and make your email marketing campaigns more relevant.

There are 5 groups of people you can potentially target using activity-based segmentation. Today, let’s look at two of them:

  • Non-Responsive Subscribers
  • Message Openers

Non-Responsive Subscribers

Non-responsive subscribers receive your emails, but don’t convert, don’t click on links or even open the messages.

These subscribers may have once been responsive, but over time lost interest in your emails. Or they may be overwhelmed with too many other messages to make time for your emails.

How to Segment Inactive Subscribers

It’s important to remember that non-responsive subscribers may have been responsive at some point.

So you want to first come up with a time frame – how long does someone need to have gone without opening an email before you consider them non-responsive? (hint: don’t say “a week” ;) ).

On your “Leads” page, use the “Search” boxes to pull up 2 search terms:

  1. No Opens
  2. Date Added

(The “Date Added” term makes sure you only pull up older subscribers, not people who just signed up recently and haven’t had a chance to open your email yet.)

Segment Non-Responsive Subscribers

After searching, you’ll see a box where you can save your search (“view”) by giving it a name (say, Non-Responders):

Save Segment

Save your view and you’ll then be able to choose it while creating a broadcast.

Message Openers

These are the subscribers who open your emails, but don’t click on links or convert.

So you’re getting them to open your email (or at least preview it), but nothing further. They’re not quite engaged by your email content.

How to Segment These Subscribers

In AWeber, this is most easily done on a message-by-message basis, using two criteria:

  1. Message Opened
  2. Link Not Clicked

Segment Non-Responsive Subscribers

Next to each of those criteria, click on the long text box and you’ll be prompted to choose which message/link you want to use to segment subscribers.

If you’re sending only plain text emails, you won’t use this segment, since you can’t track opens. This one’s for people sending emails that include an HTML version.

Next Time: 2 More Segments to Target

In the next post on this series, you’ll learn how to create 2 more useful segments that you can use to better target your email marketing campaigns.

Until then, try creating these segments – you might be surprised how many people fall into each one!


Know someone who could benefit from segmenting subscribers?

Share this article with them on StumbleUpon, Delicious or Twitter – or just send them this link!