blog newsletters

Blog Broadcast: FeedBurner Integration, Click Tracking

By Justin Premick

Fresh on the heels of the advanced rss to email scheduling options released last week come two new enhancements to help bloggers send email newsletters.

With these features, you’ll be able to take greater advantage of the social proof that Feedburner’s subscriber counts provide, and more easily track what actions your email subscribers take when they get your newsletter.

AWeber Now Reports Email Subscriber Counts to Feedburner

We now report how many email subscribers your blog has to FeedBurner.

So if you have a little chicklet on your blog like this: Sample Feedburner Chicklet

showing how many people subscribe to your blog, and you collect email subscribers via AWeber, you’ll see that subscriber count jump as Feedburner counts your email subscribers along with your RSS ones — just use your FeedBurner URL when setting up your Blog Broadcast!

Put Your Feedburner Feed Into the Blog Broadcaster

I recently mentioned in passing to a blogger that we would be rolling this out soon, and like the blogosphere got excited even before this went live…

Some of you have noticed the jump in your subscriber counts already and wondered when we were going to say something about this integration.

Well, the cat’s officially out of the bag now — we’ve even put out a press release announcing the integration.

If you’re not already using your Feedburner URL to create your Blog Broadcasts, you may want to switch to take advantage of this reporting!

If you do this, keep in mind that Blog Broadcaster may think it’s a whole new feed (since you’re putting in a new feed URL). So if you’re currently sending your emails automatically, switch over to manually reviewing them for a bit. See our Knowledge Base for details.

Enable Click Tracking for All Blog Broadcasts

Many users — bloggers or not — take advantage of our click tracking tool to track subscriber activity and gauge the effectiveness of their messages.

Up until now, bloggers wanting to do this for their Blog Broadcasts had to turn click tracking on for individual issues of their email newsletters. This is totally doable, of course, but it’s not ideal.

So we made it better yesterday. Now, it’s easy to turn on Click Tracking automatically for all messages created by your Blog Broadcast!

You can either turn on Click Tracking while editing your Blog Broadcast settings:

Turn on Click Tracking by Marking the Checkbox

Or you can turn it on from the main Blog Broadcast page of your account:

In this example, click tracking is off. Click the text link to enable it.

Bloggers: Grow Your Readership by Offering an Email Newsletter

Offering readers of your blog the ability to subscribe via email, rather than limiting your subscribe options to RSS only, is a great way…

…you know what? Rather than listen to me make a pitch on our own email marketing blog about why email newsletters are so great for bloggers (and they are), go see what other bloggers have to say about it.

This isn’t just my own $.02 here — bloggers really do benefit from sending newsletters.

Convert RSS to Email Newsletters: Helpful Resources

To learn more about how you can use AWeber to engage more blog readers, check out our Knowledge Base:

New Scheduling Options For Your Blog’s Newsletter

By Justin Premick

A lot of you have asked about this one, so I’m really excited to show it off!

Many bloggers send email newsletters to their subscribers to keep them up-to-date on the latest posts.

While bloggers have embraced our Blog Broadcast tool, they’ve pointed out a couple of things they’d like to see us add to make it even more powerful.

Today, I’m happy to announce that we’ve answered by far the most popular feature request for this tool: advanced scheduling features.

Let me show you how it works with a short video.

Scheduling Your Blog’s Email Newsletter: What You Can Do

Used to be, you chose how many posts you wanted to appear in each email, and whenever there were that many new posts, we sent your newsletter.

Some of you said you’d rather send once per day, or per week, regardless of however many new posts you’d made. Others said you wanted to send at a certain time of day, regardless of what time you were posting new content.

Makes sense to us.

You can now:

Schedule which day/s of the week — or which dates of the month — you want to send your email newsletter
Choose what time of day you want your blog readers to get your email
Want to send on Tuesdays and Fridays? Or on the 15th and 31st of the month? No problem! You can choose up to 4 frequencies per blog.

With these new scheduling options, you can tailor your blog’s email newsletter to reach your subscribers as frequently as you want.

See The New Scheduling Options In Action

In this short video, I show you how to easily customize when you send your blog’s newsletter:

RSS Subscribers: Click to watch the video.

Pretty cool, no?

This is just one of a number of enhancements we’ll be making to the Blog Broadcast tool. Stay tuned…

Live Video Seminar: Blogging to Build Your Business

By Marc Kline

Picture of keyboard spelling b-l-o-gWant to know more about blogging and how you can use it to boost your business? Do you have some free time this Thursday?

Our Education Team has been blogging for some time now and would like to share their experiences and knowledge on building successful blogs with your business’ goals in mind during a free, live video session.

Sit down with them for a discussion of business blogging, plus a walk through on how to easily set one up and use email and RSS to build a regular readership.

Blogging To Boost Your Marketing Results

Thursday, November 1, 2007

12:00 – 1:00PM ET

Not on Eastern Time? Click Here.
What does this seminar cover?

How To Integrate Blogger and AWeber

By Justin Premick

Blogging is an increasingly popular way of communicating with your current and potential customers and helps establish you as an authority in your field. It also helps you add search engine-friendly content to your site, increasing your online visibility.

More…By integrating your AWeber account with popular blogging platform Blogger, you can:

* Convert occasional blog visitors to subscribers
* Notify subscribers when you’ve posted new content
* Drive your subscribers back to your blog

Integrating AWeber with Blogger – Step By Step

How To Enhance Your Blog

By Marc Kline

Blogs are a great, easy way to publish information in a timely
manner. As a result, their popularity has skyrocketed.

However, to make blogs a really useful tool, you have to get
people to come back and read regularly.