How To Prepare For The New Facebook Page Design

Facebook began rolling out a new design for Pages last week. The intention is to make it easier for people to find the information they want and to help Page owners access the tools they use most.

With the new design, there are some great benefits as well as some drawbacks. We’re here to give you the low-down on what’s changing and what you can do to prepare.

Change #1: Page Posts Get Better Placement

Single-Column Timeline Format: A new single-column Timeline format displays your posts in a single column on the right side of your Page. The left side of your Page will now feature information about your business, as well as photos and videos. The new single-column format will make it easier for your page visitors to find (and follow) your posts.

Wider Page Posts: With the new single-column format, Page posts will now be 511 pixels wide versus 403 pixels wide previously. That means you can use larger images, giving your content greater visibility.

New Position For Like Button And Apps: The Like button will now overlay the cover photo, and your apps (or tabs) will now be located on the left side of your Page, as well as under the “More” drop-down menu. Moving the Like button and apps brings your Page posts closer to the cover photo, drawing more attention to your posts. A couple of things to keep in mind… If your cover photo is visually noisy, your Page visitors may have a hard time locating your Like button. Also, if you’re using custom apps, it may become more difficult for your visitors to find them.

Change #2: Less Screen Real Estate For Apps

Cover Photo Appears Above App: When your visitors view any of your apps, your cover photo will now appear above your apps. This means you’ll have less screen real estate to work with for your apps.

New “Similar Pages” Feature: When someone likes your Page from either your main page or one of your apps, a list of similar pages appears, pushing your Page and app content down. Similar pages could potentially include your competitors’ Pages.

Change #3: Better Admin Tools

New “This Week” Section: The new design includes a new This Week section. This means that no matter where you are on your Page, you can now view information about the ads you’re running, new likes on your Page, post reach, and unread notifications and messages. You can click on any section in the This Week section for more detail. New navigation options are also available at the top of the Page, making it easier to access your activity, insights and settings. The Build Audience menu at the top of the Page offers direct access to your Ads Manager account.

New “Pages To Watch” Feature: A new Pages To Watch feature allows you to create a list of Pages similar to your own and compare their performance to your own. You will be able to see key stats about the Pages you are watching, as well as the past week’s most engaging posts from the Pages you’re watching.

3 Ways To Prepare For The Redesign

Right now, Facebook is giving you the option to move to the new design. You can add your page to the waiting list by clicking on the notification that appears on your page (example below).

Waitlist for New Facebook Page Design

But… before you add your page to the waiting list, we’d like to add a word of caution: With the new design, fan-gated apps do not refresh automatically, as they did with the old design. The user must refresh the page to see your fan-gated app after liking your Page. It’s not clear if or when Facebook will fix this, but if you opt to move to the new design, here are three things you should do to prepare:

Use Larger Images For Your Posts

You’ve got more space… use it! As you design or pick images for your posts, be sure they meet the new 511 pixels image size.

Remove The Visual Noise From Your Cover Photo

Because the Like button now overlays the cover photo, it may be difficult for visitors to spot if your cover photo contains a lot of visuals. Opt for a simple, clean cover photo that allows visitors to your page to easily spot the Like button. You may even consider adding some directional visuals to help the visitor locate the Like button’s new location.

Design Apps With Important Info At Top

Because the cover photo remains constant on your app, and the new “Similar Pages” feature pushes your app down, having your content as high up on the app is important. Make sure your most important messages are near the top of your app.

Also, if you’re fan gating your apps, consider adding language to the fan gate that tells fans to refresh the page to see the app. Or consider removing the fan gate all together.

That’s it! If you’re already using the new design, tell us how it’s working for you.

By:
Brandon is the Social Media Manager at AWeber. You can follow him on Twitter.

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19 Comments

  1. I think the new Facebook Page layouts will improve visibility increase engagement. Your post explains exactly how page owners can accomplish this. Thank you.

    3/18/2014 9:55 am
  2. isiaka olajide

    Its very good

    3/18/2014 11:07 am
  3. Kimerly Christie

    This is helpful. The new design looks user friendly.

    3/18/2014 5:51 pm
  4. Thanks for the update Brandon.
    I had not heard about it before.

    I have to say, I have mixed feelings about it. Especially the portion about facebook promoting similar pages within your own page.

    I guess it’s for the potential benefit of the reader, and facebook, not as much so for the page owner.

    I wonder if we’ll have the ability to control what other pages are there or turn it off all together. That would be nice.

    Thanks again
    Patrick

    3/21/2014 7:25 am
  5. I’m ready!!!

    3/21/2014 6:45 pm
  6. I’m not so sure about all these changes that Facebook are making, it’s really hard to keep up with it all, I wonder if they are thinking of having ba facebook website, by the looks of all these changes I can see this happening.

    Our facebook page https://www.facebook.com/carpetcleaningliverpool‎ which has over 5k in likes would probably adapt to a website better than a Fb page as it stands, if it were a website you would have more freedom to promote your business and be a little more creative for the followers.

    Just my opinion, what do you think? would love to know what you think of this idea.

    Thanks Will.

    3/25/2014 5:42 am
  7. The new design definitely looks better. The “Facebook for Business” page is a great example of what’s to come.

    3/28/2014 11:20 am
  8. What’s a fan gate?

    3/28/2014 1:04 pm
  9. Thanks for your question, Angela. A fan gate is commonly used with custom apps (e.g., contests) where you require someone to “Like” your page before they can view the app. Here’s an example: https://www.facebook.com/aweber/app_195646697137509.

    3/28/2014 1:22 pm
  10. This looks like good news. Thanks for your research and for posting this article.

    I had stopped using facebook because it was becoming too messy, too cluttered. Now I will check in more often to see if FB will help rather than hinder my work.

    3/29/2014 12:41 am
  11. I would like to start advertising on facebook, please show me how.

    3/31/2014 9:44 am
  12. Santi Guzzo

    Hi!

    Great update, it’s very helpful, but I have a question.

    Where is “use facebook as…(my fan page)”?

    I can’t find it.

    Thanks! ;-)

    5/30/2014 3:02 am
  13. The new Pages layout is horrible for businesses. 511px images? Before we could Highlight every post and it would take up the full width of FB. Now we lose 50% of our whole screen for a few tiny info boxes on the left that carry useless information that would otherwise be just one click away.

    6/3/2014 7:55 pm
  14. Breggen

    It seems that Facebook is deciding on its own to hide old posst from the timeline of pages after some time has passed.

    Apparently if you look at your page’s activity log most posts are “allowed on page” but facebook may decide through whatever algorithm they use to not actually show a particular post on the page after some time has passed.

    This is very frustrating.

    If I didn’t want one of my past posts showing up on one of my pagse any longer I would hide it myself.

    As your posts get older facebook is deciding on its own to hide some of the post you make to the timeline of pages that you manage, and even if I wanted them to do that, which I don’t, their automated system makes lousy choices about which posts to hide.

    I went into the activity log and chose to “highlight” some of my page’s posts that facebook had hidden and they showed on the page again but as soon as I unhighlighted them they would again disappear.

    I went back and forth with highlighting and unhighlighting them several times and then in the activity log they their setting finally changed to “shown on page”, which is not a setting that you can choose as the user, and they now finally appear on the page again without having to be highlighted.

    What a PITA way to have to ensure that a post does not get hidden from your page!

    This is a horrible change to pages that I do not think most people are aware of yet. I feel it is a huge offense to our freedom of expression for facebook to decide what posts should or should not appear in the past history of our pages. These pages represent our businesses, brands, community associations, schools, etc… and we should decide on what posts appear on their timelines to represent them, not facebook.

    6/4/2014 1:00 pm
  15. Angela Sefton

    Is there an option for opting out of the new layout as my business page has automatically changed and I’m not liking it at all? Thank you.

    6/6/2014 3:50 am
  16. I’m not impressed by the new facebook page layout.How can i revert to the old page please..Anybody with an idea ?

    6/6/2014 4:26 am
  17. E.L.

    Hello Brandon, I’ve visited some pages recently which have already adopted the new Page format and there is no LIKE button overlaid on the cover image. As you know, we are taken to TIMELINE VIEW. Currently, there is no LIKE/LIKED button which exists on the TIMELINE page cover image, as your image displayed here shows. To like a Page via this new format, one must select the LIKES tab, to then be led to another page where the LIKE button is then displayed on the cover image as you show above. This is an absolutely massive disservice for businesses. To make LIKING infinitely less easy (not to mention impossible as many/most people will have no idea where to go or what to do to LIKE) was clearly done for a reason. Why do you show something different – is this new format still in-process until the June 21 official obligated change? Why would FB do this? It seems obvious that this is to cause further obstacle for business to gain footing so it fosters choosing paid promotion out of desperation via PROMOTE PAGE. If so, FB is really going downhill fast here. This is huge. Please advise. Thanks.

    6/8/2014 10:34 am
  18. Hi E.L. I’m not sure why you’re not seeing the LIKE button. It appears to be working for me. Are you still experiencing the issue?

    6/9/2014 2:11 pm
  19. E.L.

    Yes, Brandon, it is still exactly as I described. In fact, just today, I was led to someone’s FB page with the new layout, and clearly NO LIKE BUTTON on the banner/header image or anywhere on the landing page. Again, I had to choose the “Likes” TAB to get to that different “Likes” page. THAT page has the LIKE button for me to select. No LIKE is on the ‘home’ or main landing page for a FB page. Why would you and I be seeing different basic facts?

    Perhaps FB makes it different (harder) for ‘product businesses’ verses ‘wellness businesses’ and other categories?

    What are your thoughts?

    I realize this is AWeber, but I’m curious if you are you somehow linked with Facebook.

    6/14/2014 11:40 pm