Podcasting and Email Newsletters: Presentation at PodCamp Philly

Last weekend, Tracey (our Director of Customer Solutions) and I attended and presented at PodCamp Philly.

While it’s not an email marketing event per se, it gives us an opportunity to learn about and discuss complementary media and marketing technologies and tools. (Plus it gives us a chance to get out from behind our computers and talk to local business owners and publishers in person.)

Just like last year, it was a great event with a lot of quality discussions on web publishing and building communities.

To give you an idea of what went on at the event, below are some of my notes from the event, as well as my presentation slides.

Email Newsletters and Podcasting

In the discussion, I aimed to point out that while email often gets denigrated in discussions of new media publishing, it still has an important role to play (not least due to its continued widespread use).

The discussion then turned to how bloggers and podcasters can incorporate email into their communication strategy, as well as some specific content/tactic ideas.

Here’s the slideshow from my presentation:

Interestingly, most if not all people at the talk were already on-board with the idea of incorporating email into their blogs and podcasts – they were mostly there for the tips!

So we spent a lot of time on the last handful of slides, talking about content ideas (see slides 12 and 13 above).

Do you have any other suggestions for email content? Share them below!

Meeting and Listening to Debbie Weil at PodCamp

In addition to presenting, Tracey and I had the opportunity to sit in on a number of quality sessions.

In a couple of these, Debbie Weil (author of The Corporate Blogging Book and pictured at right with me) discussed executive blogging and critiqued a couple of blogs live.

Justin Premick and Debbie WeilOne of the most interesting points she made – that the success of a blog isn’t best measured by the number of comments or the sheer amount of traffic that it receives – applies quite well to email marketing, too.

We often get caught up in judging our email marketing success by those things that we can most easily track over the shortest period of time. Opens, clickthroughs and yes, even orders are important, but they don’t fully determine the value of your email campaigns.

That’s an important idea to keep in mind when building an email marketing program for the long haul – it helps to keep us from getting too promotional too often (and driving away subscribers who feel there’s not enough value in our emails) rather than building the relationships that drive repeat customers and referrals.

Debbie was also kind enough to give us a copy of her book and chat about email marketing for a while (thanks!).