Email Web Analytics: Understand Your Subscribers

Two of the biggest challenges you face when running an email marketing campaign are:

Email marketing in 2008 is about relevance.

The only way you get more relevant with your messaging is to be able to know what your subscribers are clicking on and then be able to laser focus additional messages to that subset of your list.

Introducing Email Web Analytics Tools

Today, we’re rolling out brand new tracking and targeting features that enable you to better understand and address your subscribers&’ needs and wants.

We’ve been teasing you for weeks about them, and today, they’re ready for you.

Here are just a few of the things you’ll be able to do in both plain text and HTML emails:

Click Tracking With Your Domain

Keep your brand in front of subscribers and don’t distract them with a generic AWeber click tracking link.

All you’ll need to do is add a line of JavaScript to your website, enter your website on the Settings page, and the new Email Web Analytics tools will do the rest.

New Reports: Track Campaign Activity Over Time

See the Opens Over Time ReportUnsure when to send your campaigns? Wonder not only if subscribers are opening and clicking on your emails, but when they’re doing so?

With the Opens Over Time and Clicks Over Time reports, you’ll be able to drill down into your subscriber activity and see when they’re responding to your email campaigns.

This data is helpful in many ways. Not only can you use it to decide when to send your email newsletters, but if you’re planning website maintenance, or are launching a new product, you can schedule those events and any announcements about them accordingly.

These reports are available not only at a list-specific level, but at an account-wide level that lets you see aggregate data for all of your email campaigns.

Plus, as you can see in the image at right (click to enlarge it), you can not only see total opens and clicks, but also unique opens and clicks. Which brings us to the next set of relevancy and revenue-boosting tools…

Track and Target Subscribers Based On Activity

Search for Subscribers Based on Opens, Clicks, and MoreKnowing that 25% of your subscribers clicked through to your order page may be helpful…

…but wouldn’t it be a lot better if you could see who did and didn’t click, and talk to each group directly?

With the new analytics tools, you can:

There are really too many possible uses for this to list here, but you can see one example in yesterday’s teaser post.

See Subscriber Opens, Clicks and Page VisitsStart to build a profile of your best subscribers by looking at:

and much more. With the data you’ll collect, you’ll be able to segment and target your subscribers in a multitude of ways — and we’ll be adding even more segmentation and targeting as we go!

Find Out Just How Much Money Your Campaigns Are Making You

See Revenue Generated By SubscribersEver wondered just how much of your business’ sales and growth you can attribute to your email campaigns?

Or maybe how much tests and changes in your campaigns can raise your sales?

One of the most powerful features of the Email Web Analytics tools is the ability to track your revenue — not only from direct product sales, but also from other revenue-generating activities.

For example, click the screenshot at right to see just a few of the sales we’ve tracked back to subscribers to our Test Drive.

Email Tracking + Website Analytics = Better Insight Into Your Subscribers

Integrate Email Analytics With Your Website

Most email tracking stops at the click.

However, with AWeber, you’ll be able to gain more insight into the your subscribers’ behavior by relating what they do with your emails to what they do on your website.

With the addition of the analytics JavaScript to your website, you’ll be able to:

It’s not just about what they do with your email, it’s about how they interact with your business afterwards.

Email marketing isn’t just for the "big boys."

If anything, we feel that small and medium-sized businesses are much better at building and nurturing relationships that are the core of successful permission-based email marketing campaigns.

That said, the type of analytics tools that you can now use to build your business at AWeber were previously only available to those "big boys."

Until now, you simply couldn’t get your hands on tools like these for less than thousands of dollars per month (plus setup fees and all the other rigmarole that goes with enterprise software).

So while you’ll see that our pricing has changed with these analytics tools, we feel (and think you’ll agree) that the value of increased understanding and focus on your subscribers’ activity far exceeds these small changes.

(Oh, one other thing – for most customers you can take advantage of all these new benefits for about $1/mo less than your current AWeber investment.)

"How Do I Start Using The New Email Web Analytics Tools?"

All new AWeber accounts will automatically have access to the new features.

Existing AWeber users: you’ll have the option to upgrade starting later this week by accepting the new pricing plans. If you don’t want to upgrade, your current pricing will stay the same.

Thanks, and we hope you’re as excited about better understanding and targeting your subscribers as we are!

Oh, By The Way, We Redesigned The Website

Just in case you didn’t notice ;)

Current AWeber users: you’ll also see that when you visit the homepage, instead of seeing a sales page, you’ll get a much more relevant customer portal, with a login form and easy access to all of our educational materials and Customer Solutions Team.

Take a look around the new site, and let us know what you think!

By:
Justin Premick is the former Director of Educational Products at AWeber.

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63 Comments

  1. Thank-you

    5/20/2008 4:28 pm
  2. Sounds great! Now you need to create Affiliate Software that will tie into what we are all doing. Tracking sales.

    5/20/2008 4:36 pm
  3. Looks intriguing… wish I was advanced enough to have this make a difference right now :-)

    Is there a way you guys can include a "print friendly" version or button for the blog posts?

    Thanks!

    5/20/2008 4:42 pm
  4. These are great options I look forward to adding to my campaigns, beginning with my Wednesday newsletter.

    My AWeber account was just renewed. Is the upgraded price prorated when I accept?

    5/20/2008 4:49 pm
  5. I like the new formatting. It’s easier to navigate and more relaxing to deal with. And thanks for making opt ins on my site so easy. You guys have put all this stuff together just right.

    5/20/2008 4:55 pm
  6. Jim

    Wow, wow and wow! Awesome! Cannot wait to get started.

    5/20/2008 5:28 pm
  7. Very cool – will this also work for affiliates to see what happens on the merchant site where the order is placed?

    I’m suspecting it’s too complicated with many-to-one affiliates-to-merchant but thought I’d ask on behalf of my herd :)

    5/20/2008 6:00 pm
  8. Ed

    Thank you. I’ve been anticipating the release since you first mentioned it. The analytics should be extremely helpful. I appreciate your efforts in creating these and look forward to your future enhancements.

    5/20/2008 6:26 pm
  9. Jayne

    Great new features and I especially like the new look and feel of your newsletter and site. It has that spacious Web2.0 look which is easy on the eyes and the mind.

    I have been looking for an autoresponder service like aweber as I want this look and feel for my own email campaigns. There are quite few on the market which are upon first glance comparable to awebers features and services.

    So my question is, when will our templates be upgraded to this new Web 2.0 look and feel. As you know we are all keen to impress our own subscribers.

    5/20/2008 8:14 pm
  10. Andy

    Hi

    Great announcement and I like the new look but I’m missing something, somewhere.

    Are the nitty gritty details of the new analytics features not online yet? I had a look around and I don’t see them. They’re probably right under my nose but can’t see them for looking!

    Sorry to be so dumb.

    5/21/2008 1:30 am
  11. I’m sure email web analytics will prove very profitable for advanced users who actually use it. As for most email marketers who are just starting out, they will probably find it overwhelming at first.

    Although your prices have increased substantially, I don’t think it should matter. Email marketing done properly should yield a great ROI. The bigger your subscriber base, the more you should make, thus making the price increases not an issue.

    I would rather pay higher prices for a proven service that has a great track record like Aweber.

    Keep it up!

    5/21/2008 2:19 am
  12. Thanks for allthe effort you have put in the new changes so keep up

    5/21/2008 4:03 am
  13. I welcome every change that helps me to earn more from my campaigns!
    So thanks, it looks promising.

    5/21/2008 4:36 am
  14. Thanks all for your great feedback!

    Shirley,

    When you upgrade, you’ll get a prorated credit for your current plan and we’ll apply that against the cost of your upgraded plan.

    Peter,

    The page view tracking works on pages where you’ve put the analytics JavaScript – since affiliates wouldn’t be able to put that onto the merchant’s site, they couldn’t see activity on there.

    But if, as an affiliate, you have your own site that talks about the product/service and then links to the merchant site, you can track activity on your affiliate site and use that to target your subscribers.

    Jayne,

    We’ve recently expanded our Development Team with designer Bob (he’s not yet on the "Meet Our Team" page but I’ll have him there shortly), and we’ll be adding templates for all users.

    Andy,

    As of right now, this post goes into the most detail about the email web analytics tools. We’ll be updating our features area as well as the Knowledge Base with how-tos and possible uses.

    Gary,

    Exactly – a well-run email campaign yields the best ROI of any online marketing channel.

    Plus, for people already running email campaigns, the additional insight into subscriber behavior, and the laser-focused campaigns you can deliver due to that insight, should raise your ROI even further.

    5/21/2008 9:19 am | Follow me on Twitter
  15. I haven’t been able to dig in to this much (yet), but would/could this replace Google Analytics?

    Thanks!

    5/21/2008 9:24 am
  16. Cool beans. This is like when you guys went to "send to multiple lists without duplication" a few years ago–it will completely change the way I manage my Aweber account, but it will make my account that much more valuable.

    5/21/2008 11:30 am
  17. Rakesh

    I just signed up a couple of weeks ago and I am very delighted that I am in the happy position of having the choice of both worlds. That feeling of having a choice is very important and IMHO you should offer that choice to new customers too.

    Without having sent out a single mail yet, I am blown away with the Aweber product and service. I just signed up because all the apparently successful marketers use Aweber, I followed the herd but once I started exploring inside, received your step-by-step introductory mails, I went WOW a few times. There are features here that look ahead to my needs before I knew I needed them.

    And then you go and top it with Analytics. Can’t wait to have a look at that although I am not too sure about the new pricing. I am sure that you folks would be testing/ analyzing your new offer and will take appropriate decisions to stay in the top right quadrant of the value>price ratio chart as you have always done.

    It’s also my perception that Aweber is seen as a mere Auto Responder (Survey a few thousand people and ask for a single word description for Aweber) whereas you offer a full email marketing suite. Maybe some rebranding changes need to be considered. Attract people for simplicity and price, keep them and grow them by the power of the product/ support.

    OK, enough preaching to the choir. :D

    5/22/2008 1:15 am
  18. Can’t wait to get started with this. Knowing exactly who has or who hasn’t opened, who or who hasn’t clicked is essential to our businesses and in providing this new tool Aweber is the best email service by far.

    Thanks! :-)

    5/23/2008 5:17 am
  19. Justin,

    For existing customers (like me) how long will it be before we can upgrade? I haven’t seen a link yet.

    5/23/2008 7:17 am
  20. Aaron,

    You should get an upgrade prompt when you login to your account sometime next week.

    5/23/2008 7:41 am | Follow me on Twitter
  21. We are recent new users of Aweber, and very small scale at present. We’ve been very impressed with Aweber and the new analytics do look like a truly outstanging enhancement to the service.

    We are however a little disppointed to discover that we are not automatically allowed to to use the analytics without switching to the new pricing plan. A new pricing plan which contains pretty outrageous cost increases when looked at on a percentage basis. (Work out the percentage cost increase per subscribed account.)

    This has the air of something that has been sneaked out without being properly announced and hidden in the fanfare of the great news about the analystics enhancements. i.e. An attempt to hide "bad news".

    The shame of it, from our perspective anyway, is that even at the new prices Aweber is an amazingly cost effective tool so we’re quite happy with the new pricing we just would have prefered that you had been somewhat more open about it.

    And yes, we know we can stay on the old pricing without access to the Analytics.

    Fantastic service, fantastic product, the pricing is still excellent.

    5/23/2008 12:26 pm
  22. Paul

    Am i missing something are are these new features not yet available?

    Do you need to send a new mailing in order for the stats to show up?

    Thanks for the great work!

    5/24/2008 3:23 pm
  23. I don’t mind the price increase because the new analytical features are simply amazing. These features will help our marketing tremendously!

    5/24/2008 4:56 pm
  24. Awesome new features thanks… but I think you’ve given us all a problem!

    We’re going to have to be very careful to not alienate subscribers by giving away the fact we know so much about their activity. :-)

    P.S. Also thanks for having me on your beta test programme a while back.

    5/26/2008 9:27 am
  25. Hey Justin,

    Just a question here. I’d like to have these new features but still not confident about my needs in terms of using them – however, could I still upgrade on a later date when I need more sophistication in terms of tracking my profitability funnels?

    Such as 6 months later maybe ? ;)

    5/27/2008 12:57 am
  26. Sounds great!

    As with advanced tracking feature we understand the needs and wants of our niche in better way and it helps us to come up with great products/services.

    5/27/2008 9:24 am
  27. Peter,

    I can understand your concern, but to be honest, we don’t consider any of this to be "bad news" and we certainly haven’t tried to hide anything.

    As you point out, the email web analytics cost more. However, the increased relevance (and as a result, increased sales) that you can bring to your campaigns with them far outpace that cost, meaning that you can raise the ROI of your campaigns even further with these tools.

    We’ll be contacting existing customers about the new email web analytics tools and upgrade opportunities shortly.

    Paul,

    For customers who started with us prior to the email web analytics tools being rolled out, you’ll have the opportunity to upgrade to them soon.

    Vern,

    Of course! You can upgrade whenever the time is right.

    5/27/2008 10:01 am | Follow me on Twitter
  28. Congratulation!

    The way how you have introduced the new features is something we all can learn from. You are committed to provide an outstanding service, you define your "dream customer", and you shoot for it. Professional service for professional clients, who understand and appreciate the value you provide. I actually wrote a blog post with the conclusion: "AWeber is still a bargain!".

    5/27/2008 1:32 pm
  29. Peter,

    Your wife gets all excited over web statistics?

    Lucky guy, my wife likes jewelry.

    5/28/2008 9:42 am
  30. You guys ROCK!

    I been saying that for years and things keep getting better.

    Keep up the amazing job!

    5/30/2008 2:02 pm
  31. Hi Justin,

    Are there discounts for annual packages of the higher plans? The website only shows the discount for people with less than 500 subscribers.

    6/1/2008 4:04 am
  32. Martin,

    Annual discounts are available to all users, regardless of how many subscribers you have :)

    6/2/2008 3:41 pm | Follow me on Twitter
  33. Aha! I have seen what this kind of tracking can do and it is very handy for making sales that where lost due to no follow up. If you know who is not clicked and followed you and try another approach with success, then there is alot to be learnt and gained from that.

    Following up with incentives for certain subscribers but not pestering others is a healthy advantage. We don’t want to send unnesesary repeditive reminders to ones that have already jumped on board
    but others may need extra prompting.

    I am keen to see what this can do for my business/s over the next few months and if my subscription rates sore (along with my Aweber monthly fee) then by rights I should be able to justify the fee as I should be making the sales that justify the cost plus some!

    At the moment I am offering loads of free information etc to get my traffic up but I plan to start placing my products on them one by one and this is when it becomes an advantage. This will help me to prepare for that in advance. ‘Anything worth doing is worth doing well’ hey?

    6/3/2008 12:11 am
  34. G

    Wow, those are awesome features.

    I am just starting with all, even if I have the account for a while. So need to look into a upgrade, hee.

    Thanks

    6/3/2008 1:51 pm
  35. Hi There Justin & Co

    I like the way the subject of pricing has been raised in the page intro above. Just about "spot on" I think. :-)

    6/10/2008 6:46 am
  36. Hello There,

    I’m Just starting with aweber (less than a month), but I’m really impressed with the increased people subscribing to my list. So, I’m working to do my best service to my users.

    I like the features offered with Email Web analytics, but…

    – ¿Will it be possible to send email to focus groups?, to members like:
    — Members that are less than 24 years.
    — Members that are from any specific country.
    — Members that have a specific value in one of the custom fields…

    Will it be possible for me if I upgrade to Web Analytics? It could be a really help to my marketing campaigns and over all… to do follow up.

    So, that’s another question… Will it be work just for broadcast or it will be working also to follow up?

    Thanks in advance!

    (I’m starting my campaign, so this could be great features to improve it).

    6/11/2008 8:17 am
  37. Those are some wonderful new features. I’ll have to let my readers know about this. Thanks!

    6/13/2008 12:07 am
  38. I am so impressed with aWeber. It took me 3 months to sign up but now after 6 months i am so pleased that i have joined your service.

    6/16/2008 6:05 am
  39. Hi,

    I am still confused to the future for aweber customers who stick with the old subscription plan. While I think the new updated aweber is great for some, others like myself don’t really need the additional features. Will we eventually be forced into the new pricing structure? What happens if my list increases now?

    6/20/2008 6:02 am
  40. Hmmm… I’ve submitted a couple questions here and I didn’t get answered. Others did. Should I start developing an inferiority complex now? Or should I wait a while? ;-)

    Actually, I know it’s pretty busy out here, so I’ll just capture the questions here again, in the hopes they’ll get noticed this time:

    1) Is there a way you guys can include a "print friendly" version or button for the blog posts?

    2) I haven’t been able to dig in to this much (yet), but would/could this replace Google Analytics?

    Thanks!

    6/20/2008 10:22 am
  41. Scott,

    D’oh! I thought I included a reply to you in an earlier comment. No inferiority complex needed… just a nudge :)

    Re: print-friendly posts – I’ll look into it. I’ve seen this option on a few other blogs so there’s gotta be a plugin out there somewhere, right? (UPDATE: Posts are now printable – just click the “Print This Post” icon at the end of the post!)

    Re: Google Analytics – at least for now, I’d call them complementary tools rather than competing ones.

    Google Analytics:

    - tells us things about the people who aren’t subscribers
    - does so in a more anonymous/aggregate way

    Email Web Analytics:

    - tracks the activity of people who have signed up to get email from you
    - shows you what SPECIFIC readers are doing with your emails and on your website, rather than simply aggregating data

    Hope that clears things up. Thanks for following up!

    6/20/2008 10:45 am | Follow me on Twitter
  42. Someone asked about:

    – ¿Will it be possible to send email to focus groups?, to members like:
    — Members that are less than 24 years.
    — Members that are from any specific country.
    — Members that have a specific value in one of the custom field

    I believe you can do all of that now without going to the Analytics. Just create views for these inside the Leads search screen.

    6/24/2008 1:09 pm
  43. Cool Features. Can’t wait till my list grows to a size that I can use these tracking tools to effectively boost my conversion rate!

    7/5/2008 1:33 am
  44. can plain text e-mails be tracked? how do you do that?

    12/29/2008 5:21 am
  45. Nice features, thanks for the analytics overview, i think the biggest thing is tracking blank email.

    7/2/2010 10:34 am
  46. Aref Moslih Aldanpy

    Very cool. ? – will this also work for affiliates to see what happens on the merchant site where the order is placed?

    11/25/2010 6:27 pm
  47. I do my own SEO, but have never gotten into email marketing. I hate spam emails so I assume any potential customers will too…

    3/1/2012 7:07 pm
  48. I agree with Matt, I do hate spam and hate when I’m considered as spam so I’m not really into email marketing at this rate. Potential customers will most likely appreciate personal approach and unobtrusiveness.

    5/2/2012 4:33 am
  49. thank you for the amazing post :D………

    12/21/2012 11:26 pm
  50. The talk about spam – it is not spam because the (potential) customer has signed up to get what you are offering – and you are offering things of value to your email list.

    9/20/2013 3:59 pm
  51. I agree with all up there, I do hate spam and hate when I?m considered as spam so I?m not really into email marketing at this rate. Potential customers will most likely appreciate personal approach and unobtrusiveness… trim’s your info

    4/6/2014 6:12 am