See The Improved Broadcast Archive

See the Improved Broadcast ArchiveThere are several benefits of using AWeber’s broadcast archive feature to publish a copy of your email newsletters online:

Haven’t tried publishing your email newsletter online yet? Now’s a great time to try it out.

Why? We’ve just released some enhancements to the broadcast archive that make the online version of your messages more attractive and a list-building opportunity.

Video: See the Improved Broadcast Archive

What’s New in the Broadcast Archive

The clean 2-column design gives your broadcast archive a blog-like feel.

As part of this, you’ll notice that you can now navigate through past emails more easily, and you can see the subject line just above the body (like the title on a blog post).

But what’s more exciting are the list-building opportunities that come with formatting the archive this way.

Email Signup FormSignup Forms
You can now add an email signup form to the sidebar of your archive – that way, if one of your subscribers links to your message online, anyone who visits that link can now easily sign up to your list, too.

Add Twitter LinkTwitter Links
Plus – and this’ll be cool for those of you who tweet your email newsletters – you can add a link to follow you on Twitter. Handy for turning that retweet traffic into followers.

Add RSS LinkRSS Links
We’ll also add an RSS feed link for people who want to keep up with your content that way – the feed will automatically update whenever you publish another email to your broadcast archive.

“Before and After” Examples of Customers’ Email Newsletters

I pulled a few examples of our customers’ tweeted email newsletters and stuck them into the new broadcast archive so you can see the difference.

Example #1: OddGrooves

The archive makes this simple email from Oddgrooves look better online.

Here’s the before:

Old Oddgrooves Email Newsletter

and the after:

New Oddgrooves Email Newsletter

Example #2: The Inside Out

The Inside Out’s stylish HTML email looks good on its own – but when it appears in the new broadcast archive, the subject line at the top adds context, while the subscribe options on the left can help The Inside Out get even more people excited about their designs.

Here’s the before:

Old Inside Out Email Newsletter

and the after:

New Inside Out Email Newsletter

Example #3: The Wine School

For our 3rd example, let’s look at a local business right down the road from AWeber.

The Wine School’s content-rich email newsletter gets a nice treatment from the new broadcast archive – it looks especially nice centered within the new styles of the archive.

Here’s the before:

Old Philly Wine School Email Newsletter

and the after:

New Philly Wine School Email Newsletter

“How Do I Start Using This?”

What Do You Think?

What do you think of the new look and options for the broadcast archive? Are you going to use it to spread your messages and build your email list?

As always, share your thoughts and ideas below!

By:
Justin Premick is the former Director of Educational Products at AWeber.

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25 Comments

  1. Chad

    Some of these new features are great, but the one that I really don’t like is the black background on the new "send test message" pop-up. I know you are doing it to make the pop-up stand out, but the contrast between the black pop-up and the white background of the main page is hard on the eyes. Plus the multicolored text in that box – some red, some an almost unreadable gray – makes reading it even more difficult.

    Make I make a suggestion, something I saw one of your competitors do? When you pop-up that box, instead of making it black, leave the pop-up as a white box, but just "gray out" the main page. Then after the test send when that box is closed, you can "un-gray" the main page and put it back to white.

    You’d still get the "stand out" effect of the pop-up, but it’s much easier on the eyes.

    3/3/2010 4:20 pm
  2. Love it! Can’t wait to make these changes to my newsletter. Thanks again!

    3/3/2010 4:24 pm
  3. Very nice improvement!

    Now I have a really great reason to use the archives.

    3/3/2010 5:16 pm
  4. you’ve just done what I’d been pondering myself – I think it’s great. I’d been resisting linking to my archive because it just wasn’t branded well enough – but now…. here we go :-)

    Any chance of the ability to somehow publish it on our own website?

    3/4/2010 12:46 am
  5. also – wonder if you could put a ‘tweet’ this and a ‘share this’ type link into these pages so that those who come across them can share them with friends via email/twitter – make them more viral!

    3/4/2010 12:55 am
  6. Darren,

    Glad to hear you’ll be using it – and thanks for the suggestions!

    I think sharing links are a good idea; I’ll bring that up with a few people here.

    Re: publishing to your own site – I don’t think there’ll be a way for us to duplicate the broadcast archive in its entirety on your site, but one way you might approximate that is via the RSS feed that we generate for your broadcasts (see the RSS link in the sidebar of your archive).

    If your content management software is able to generate posts or pages on your website via an RSS feed, you could use the feed from your archive to create a new post/page whenever you send a broadcast.

    3/4/2010 9:28 am | Follow me on Twitter
  7. I came across this by accident just the other day, I knew there was an archive but before it did look a bit primitive so like someone else said, I didn’t link to it often. This is a great improvement, especially the blog-like layout with the RSS and Twitter links. Great work guys!

    3/4/2010 3:24 pm
  8. This feature is going to serve me very well. It’s a great way to recycle your content. Now I’m able to use my email content as unique content for the search engines to drive me more traffic. Brilliant idea Aweber!

    3/4/2010 3:57 pm
  9. Hi Justin,

    This is a pleasant surprise.

    I sent my emails to twitter before and it seemed like I am sharing something cozy with my list and others are looking in but can’t participate. This way they get to join my list and I really like this idea.

    Two suggestions.

    1 – can we move the opt in box to the top, followed by the "browse by month"?

    2 – can we also have a "follow me on facebook" preferably the fan page?

    Thanks so much.
    I really like the regular improvements you guys bring. thanks again!

    3/4/2010 9:00 pm
  10. excellent, i can not wait to use all my important broadcast with this new option. Great work, like always.

    3/4/2010 11:02 pm
  11. That is an excellent feature! I use one of my domains specifically for an email archive plus splash pages and various odds and sods.

    This approach is very simple and user friendly.

    3/5/2010 3:16 am
  12. Is there a way to select specific issues of past broadcasts to publish?

    This is a powerful tool — thanks for all your work.

    3/5/2010 5:45 pm
  13. This is one of the reasons that I will always use aweber, and nothing else. This an other excellent ideas. I’m going to be spending the next little while digging.

    3/6/2010 7:36 am
  14. What a great value.
    I was planning to start a wordpress blog to put the archived ezines and you just gave one!
    Thanks a lot!

    3/8/2010 9:34 am
  15. Terri ~ You would just find the appropriate broadcast in your message editor and look for the direct link at the bottom of the page.

    3/9/2010 1:25 pm
  16. !ow, this sounds great. Can’t wait to check out this new feature. It’s just great that you keep tweaking and improving an already great service – thanks!

    3/16/2010 6:42 am
  17. I’ve been using an HTML template for my newsletter for a while now but presenting an online version with the added advantages offered by the improved features has won me over.

    I’ll be giving this a try for sure with my next broadcast.

    Keep up the good work…

    3/18/2010 2:05 pm
  18. A welcomed enhancement to the service. Keep it rolling with the proactive updates and improvements.

    4/20/2010 10:54 am
  19. Nguyễn Văn Uy

    That is an excellent feature! I use one of my domains specifically for an email archive plus splash pages and various odds and sods.

    This approach is very simple and user friendly.

    7/2/2010 12:14 pm
  20. Great feature. I offer a free gift for signing up via my website however. Will those who sign up via the archive page miss out on that free gift? The link to the free gift is in the first follow-up email after sign up.

    11/4/2010 12:20 pm
  21. Kimberley ~ No matter where you put your web forms, as long as you’ve designed them for the same list, subscribers will get the same messages.

    So even if they sign up on the archive page, they’ll get that same follow-up email with the free gift link.

    11/4/2010 1:24 pm
  22. Marianne

    Is there some way of removing some of these features manually? I have avoided tweeting or facebooking my archive emails since the change because I don’t want people not signed up to read ‘back emails’ with the ‘history’ on the left hand column – how can we get rid of that, is there an option?

    At the moment I’m having to paste each email into wordpress and publish it myself if I want to tweet it out, just to avoid this new feature :(

    Help appreciated!

    8/19/2011 5:29 am