Blog Broadcast: FeedBurner Integration, Click Tracking

Fresh on the heels of the advanced rss to email scheduling options released last week come two new enhancements to help bloggers send email newsletters.

With these features, you’ll be able to take greater advantage of the social proof that FeedBurner’s subscriber counts provide, and more easily track what actions your email subscribers take when they get your newsletter.

AWeber Now Reports Email Subscriber Counts to FeedBurner

We now report how many email subscribers your blog has to FeedBurner.

So if you have a little chicklet on your blog like this: Sample FeedBurner Chicklet

showing how many people subscribe to your blog, and you collect email subscribers via AWeber, you’ll see that subscriber count jump as FeedBurner counts your email subscribers along with your RSS ones — just use your FeedBurner URL when setting up your Blog Broadcast!

Put Your Feedburner Feed Into the Blog Broadcaster

I recently mentioned in passing to a blogger that we would be rolling this out soon, and like the blogosphere got excited even before this went live…

See What People Are Saying About This Feature

…totally blow Feedburner Email subscription away…

We all know how much of a credibility tool the little feedcount chicklet is when it comes to assessing the worth of a blog…

I am very excited about having all of my subscriber numbers in FeedBurner.

Some of you have noticed the jump in your subscriber counts already and wondered when we were going to say something about this integration.

Well, the cat’s officially out of the bag now — we’ve even put out a press release announcing the integration.

Press Release: AWeber Announces FeedBurner Integration

If you’re not already using your FeedBurner URL to create your Blog Broadcasts, you may want to switch to take advantage of this reporting!

If you do this, keep in mind that Blog Broadcaster may think it’s a whole new feed (since you’re putting in a new feed URL). So if you’re currently sending your emails automatically, switch over to manually reviewing them for a bit. See our Knowledge Base for details.

Enable Click Tracking for All Blog Broadcasts

Many users — bloggers or not — take advantage of our click tracking tool to track subscriber activity and gauge the effectiveness of their messages.

Up until now, bloggers wanting to do this for their Blog Broadcasts had to turn click tracking on for individual issues of their email newsletters. This is totally doable, of course, but it’s not ideal.

So we made it better yesterday. Now, it’s easy to turn on Click Tracking automatically for all messages created by your Blog Broadcast!

You can either turn on Click Tracking while editing your Blog Broadcast settings:

Turn on Click Tracking by Marking the Checkbox

Or you can turn it on from the main Blog Broadcast page of your account:

In this example, click tracking is off. Click the text link to enable it.

Bloggers: Grow Your Readership by Offering an Email Newsletter

Offering readers of your blog the ability to subscribe via email, rather than limiting your subscribe options to RSS only, is a great way…

…you know what? Rather than listen to me make a pitch on our own email marketing blog about why email newsletters are so great for bloggers (and they are), go see what other bloggers have to say about it.

This isn’t just my own $.02 here — bloggers really do benefit from sending newsletters.

Convert RSS to Email Newsletters: Helpful Resources

To learn more about how you can use AWeber’s RSS to email tools to engage more blog readers, check out our Knowledge Base:

What Are Blog Broadcasts?

How Can I Use AWeber With My Blog?

Category: RSS/Blog Broadcasts

By:
Justin Premick is the former Director of Educational Products at AWeber.

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27 Comments

  1. How about that!

    Just today I created my very first blog broadcast with AWeber. Talk about bloggers synchronicity!

    2/5/2008 10:01 am
  2. Justin,

    Thank you for mentioning my blog post and more importantly commenting on it :D

    You guys did an awesome job that helps us, non-purists bloggers who see the value of using a complete blend of Blogging and eMail marketing to get the social proof big blogging pros enjoy!

    Thank you.

    2/5/2008 10:15 am
  3. Ryan

    Blog broadcast is the reason I signed up for AWeber. It’s working great so far, and it has really helped show me the power of an e-mail list. Can’t wait to start doing more with the AWeber services.

    2/5/2008 11:37 am
  4. Alex

    I noticed this change with Feedburner first hand earlier this week. For what it’s worth, I’d actual prefer Aweber to not report the total amount of users subscribed to FeedBurner. Any chance of making this an optional checkbox? I consider my e-mail subscriber count to be a different metric than rss subscriber count, so for me it didn’t make much sense to artificially inflate my feedburner subscriber numbers. I can certainly see where that would be valuable though. Easy solution for now, just use your non-feedburner rss url in your blog broadcast. Thats what I did.

    2/5/2008 3:01 pm
  5. Hi Alex,

    Thanks for your feedback!

    When you view the breakdown of your subscribers within FeedBurner, you’ll be able to see clearly how many of them are your email subscribers. That may be helpful to you in determining your RSS vs. email readerships.

    I don’t anticipate us making the FeedBurner reporting a checkbox-activated/deactivated option, but as you’ve indicated someone not wishing to include their email subscribers in their FeedBurner counts could simply use their non-FeedBurner feed URL to generate their Blog Broadcasts.

    2/6/2008 9:16 am | Follow me on Twitter
  6. Blog broadcasting is an awesome feature that I didn’t know Aweber had: I didn’t see it under the features list, although I am still doing my research. I almost chose another autoresponder just today because I noticed that they had this feature, in addition to all of the other expected features (that Aweber has also). I am still deciding which autoresponder to use: anyone using this feature? Does it work as well as expected? Any problems with it?

    3/2/2008 12:55 am
  7. I’m kind of confused about how my aweber list integrates into the feedburner chicklet. I have a list of about 900 email subscribers and about 200 rss subscribers (through feedburner) and 100 or so rss email subscribers (through feedburner).

    Currently I only send out follow up messages and regular broadcast messages to my aweber list.

    How can I add the 900 aweber email subscribers to the feedburner rss chicklet count?

    Do I have to send a blog broadcast? I don’t want to email my aweber list every article of my blog but I still want to have it count for the rss chicklet.

    (The aweber email newsletters are different than my blog posts).

    7/2/2008 11:05 pm
  8. Ryan,

    To have your subscriber numbers reported to FeedBurner, you need to set up a Blog Broadcast and enter your FeedBurner feed as the feed URL. This is how we know what to report to FeedBurner.

    If your blog’s email newsletter content is different from your RSS feed, what I’d do is set your blog broadcast to NOT send automatically, and to set it only to create a broadcast once per month.

    Then, when the Blog Broadcast tool creates that monthly broadcast, just delete it.

    7/3/2008 8:20 am | Follow me on Twitter
  9. Justin, thanks for the fast response. That’s a great idea, I’ll give it a try.

    7/3/2008 1:08 pm
  10. Before signing up for AWeber, I already had about 25 Feedburner email to RSS subscribers.

    I’ve since got almost all of them to confirm their email on the AWeber system.

    Should I delete their email from Feedburner or just leave them alone. I don’t want to double-email people that are on both the Feedburner and AWeber lists.

    Please advise, and thanks.

    8/4/2008 4:18 pm
  11. Russ,

    I’d remove the ones who have transitioned to AWeber from your Feedburner list. That way (like you say) you don’t double-message them.

    8/4/2008 4:25 pm | Follow me on Twitter
  12. Thanks, Justin — will do

    8/4/2008 6:56 pm
  13. I just switched over to using Aweber as an autoresponder for this purpose, I am going to send out weekly updates to my blog. I am looking forward to seeing how it all turns out.

    11/4/2008 4:25 pm
  14. I’m really disappointed to see that you don’t allow any control over whether the full article or just the excerpt gets sent (with WordPress blogs). That’s the really killer for me. I absolutely hate getting RSS via Aweber emails from other sites and I hate the way mine work (the one’s I’ve set up with Aweber). What’s the reason for this? If we’ve set up our RSS feed to show the full post to feed readers than why can’t the same happen to our RSS via email subscribers?

    It’s great that we can put whatever text around the post, so for anyone who wants to monetize that’s a great way to have a mailing list without having to do a separate newsletter. Also a full post feed would have any affiliate links or whatever are already in the post right? But I feel as it’s currently implemented, it would be just rude to do any kind of monetization in the email.

    I know that there’s a workaround to this where I can use the optional excerpt field, but in my opinion that’s bad practice, that field is intended for an excerpt, not the full post. Some sites may already be using it for SEO or other purposes, and I know for a fact that when I experimented with it on one of my sites it totally messed up the theme. It also adds a lot of redundant data to the database (bad practice), you have to remember to do it, and every time you make a change and update a post you have to remember to make those same changes to the optional excerpt field.

    "?totally blow Feedburner Email subscription away?"? Not yet, in my opinion.

    Now, simply providing a way to include the full post (like you do with Blogger blogs), THAT would totally blow Feedburner and Feedblitz out of the water.

    8/25/2009 7:41 pm
  15. I have to say I agree with Donna. I’m personally finding it immensely annoying not to be able to send the full post to my WordPress subscribers, and it seems crazy that such a simple thing is so difficult. I can’t use the "workaround" with the excerpt function as it ruins my teasers on the home page, so there’s no way for me to make it work. PLEASE Aweber sort this out.

    10/2/2009 5:40 pm
  16. How do i intergarate over a 1000 list into chicklet. Aweber is awesome !

    12/2/2009 2:56 pm
  17. i agree with donna and natalie. i don’t like just seeing the headline. a nice option would be to pick up the first photo of the post too. then it isn’t just words and headlines with links. just some thoughts. i love everything else!

    12/31/2009 5:53 pm
  18. I’m right there with Donna and Natalie…I want my entire post to be included in the blog broadcast. I realize that the clickthrough will bring more traffic to my site, but I know that I also will have many that will not click through at all.

    I know I, personally, don’t like to have to go anywhere else outside my email to read an entire post.

    Have you made this possible for WordPress yet or is there a workaround?

    Also, it would be much easier for a newbie to customize if we could just click & drag the wanted aspects to our newsletters (rather than the html code that most of us have no clue what it means without researching)

    1/3/2010 5:41 pm
  19. For me it was hard to make the integration and still cannot yet make it so that the blog broadcast delivers the full post in the email.

    However this is a fantastic feature.

    1/4/2010 6:22 am
  20. First off I wanted to thank AWeber for continuing to improve their service and adding more and more features such as this!

    However, I think AWeber needs to improve their implementation and instructions of such features. I find it hard to find these great features and then usually face struggles implementing them into my marketing campaigns.

    10/3/2010 7:37 am
  21. Lic

    Thanks for this amazing post. Can aweber email subscribers added to the feedburner rss chicklet count? If yes then how? I’m unable to find it. Its hard to find these great features. Thanks for your help in advance.

    10/9/2010 5:30 pm
  22. I sent in a ticket on this to support and found out the following.

    When you first create your blog broadcast, it puts in the following tag:

    {!rss_item_description}

    To get the email to show the full content of the post, you want to use this tag instead:

    {!rss_item_content}

    I hope this helps you all.

    12/18/2010 11:57 am
  23. Useful, informative site.

    1/16/2011 1:10 am