List Building, Optimization & Lead Generation: May 2014 Apps Roundup

If this month’s roundup of AWeber integrations had a sound effect, it would be a George Takei-style, “Ohhh myyy!”

“How can I grow my email list?” is the #1 question we hear, so to help you tackle that challenge, we’re highlighting seven awesome apps that easily plug into your AWeber account.

To determine the best fit for your needs, we asked these services’ head honchos the same questions you’d want to know, like what makes their service stand out and what benefits can you expect. Plus, we rounded up the pricing info, special offers, setup videos and how-to’s so you can get a head start on building your email audience.

We’ll let the honchos take it from here …

1. Unbounce

Honcho: Oli Gardner, co-founder of Unbounce. Twitter: @Unbounce.

Who is this app best suited for?
Unbounce is designed for marketers doing email marketing, paid search (PPC), lead generation, content marketing (ebook/webinar registration pages) and any other situation where a dedicated landing page can be used to create a high-converting destination.

What sets Unbounce apart from other, similar apps?
One feature that sets Unbounce apart is Dynamic Text Replacement, which lets you pass URL parameters to the page where they are dynamically included in your headline (or elsewhere on the page). You can send traffic from hundreds of PPC ads to a single landing page (as opposed to having to build many pages), and you can also pass parameters from a link in an email to personalize the page content. The page builder itself allows you to customize any element on your page.

What benefits/results can marketers expect from using this integration?
By connecting AWeber and Unbounce, marketers have complete end-to-end control over their campaigns. You can easily add a form to your pages to collect leads, and they will be automatically sent into your AWeber account in real time. And because Unbounce is a WYSIWYG drag and drop page builder, you can build your pages without any technical help from developers or I.T.

Why should AWeber customers connect to Unbounce right now?
AWeber customers should connect to Unbounce so they can immediately benefit from improved conversion rates, automated lead capture, faster campaign setup times and freedom to work independently from I.T.

What’s the pricing model? Is there a special offer for AWeber clients?
Unbounce offers a 30-day free trial, with packages starting at $49 per month (New Businesses & Entrepreneurs level). There’s also a free plan that displays an Unbounce branded footer. The AWeber-Unbounce integration works with all plans. BONUS: Sign up here for a new Unbounce account and save 50% off any Unbounce package for 3 months, after completing your free trial.

Create your account with Unbounce here

Get step-by-step help integrating AWeber with Unbounce

2. Launch Effect

Honcho: Peter Kang, co-founder and principal of Barrel (created Launch Effect). Twitter: @LaunchEffect.

Who is this app best suited for?
Launch Effect is a WordPress theme that’s best suited for marketers and entrepreneurs who need an elegant landing page to collect emails, track referral links, and tell a succinct story of their product or service. We also added Paypal integration so users can collect payments with Launch Effect as well.

What sets Launch Effect apart from other, similar apps?
Launch Effect’s referral tracking is a unique feature that’s not common on other landing page apps/themes. Also, our integrations with email marketing tools like AWeber and web font services provide a great deal of functional and design flexibility. We’ve also received great feedback on how well-organized and easy it is to customize the landing page style through WordPress.

What benefits/results can marketers expect from using this integration?
Marketers can use the Launch Effect-AWeber integration to pass along information collected from the custom landing page form (the form builder is a Premium feature). They can use this to segment lists and gather information beyond the name and email.

Why should AWeber customers connect to Launch Effect right now?
Any AWeber customer looking to create a landing page for a new product or interested in validating an idea can save time and money by using Launch Effect. Rather than taking weeks to get a custom design created, it’s easy to set up a great-looking Launch Effect site in just a few hours.

What’s the pricing model? Is there a special offer for AWeber clients?
Launch Effect has a free plan (Lite) and additional features available at Premium levels ($35 for one site and $65 for unlimited sites). The AWeber-Launch Effect integration works with all plans. BONUS: Use code AWEBER10 for a Premium account and take 10% off your Single or Unlimited license.

Create your account with LaunchEffect here

Get step-by-step help integrating AWeber with LaunchEffect

3. Instapage

Honcho: Tyson Quick, CEO of Instapage. Twitter: @Instapage.

Who is this app best suited for?
Small to medium sized businesses that are investing in online advertising, especially PPC.

What sets Instapage apart from other, similar apps?
Instapage is built with simplicity in mind while still providing complete customization and easy to use A/B testing. You don’t have to be designer to get quality results, however you still have enough flexibility to launch a custom campaign that perfectly matches your brand.

What benefits/results can marketers expect from using this integration?
Marketers using Instapage can expect higher conversions as a result of increased advertising relevancy and ongoing A/B split testing.

Why should AWeber customers connect to Instapage right now?
The majority of your advertising budget being spent sending clicks to your homepage is wasted. Expect to drastically boost marketing ROI by sending clicks to targeted and more relevant landing pages instead.

What’s the pricing model?
Instapage offers several pricing tiers, ranging from a free page and $14 per month starter plan to the Unlimited plan ($179 per month). The AWeber-Instapage integration works on the Basic plan ($29 per month) and above.

Create your account with Instapage here

Get step-by-step help integrating AWeber with Instapage

4. SumoMe

Honcho: Noah Kagan, Chief Sumo of AppSumo.com (the team behind SumoMe). Twitter: @AppSumo.

Who is this app best suited for?
List Builder by SumoMe is ideal for someone with a WordPress blog or website who values growing their email list.

What sets SumoMe apart from other, similar apps?
The main reasons people love the List Builder app by SumoMe are:

  • Mobile optimized. Nearly 50% of traffic is mobile and most email popups, are not.
  • Smart Mode. Figures out the ideal time to ask people to give you their email address.
  • Free. No surprise costs. Spend your money on more important things like tacos.

What benefits/results can marketers expect from using this integration?
Most marketers after integration see nearly double their daily email list growth.

Why should AWeber customers connect to SumoMe right now?
Because List Builder by SumoMe is the easiest integration with AWeber to significantly increase your mailing list. Oh yeah, it’s completely free too.

What’s the pricing model? Is there a special offer for AWeber clients?
SumoMe is free to install and use. Install SumoMe by May 8 and AppSumo will invite you to a private AWeber customers-only list-building webinar exploring how they’ve grown to 700,000+ email subscribers. Sign up for that exclusive webinar here.

Create your account with SumoMe here

Get step-by-step help integrating AWeber with SumoMe

5. Lander

Honcho: Fernando Florez, Marketing Manager at Lander. Twitter: @LanderApp.

Who is this app best suited for?
Lander works for all types of businesses from small, medium to even large companies. So, whether you’re a business owner or online marketer with lots of coding and graphic design knowledge or not, Lander has got you covered. If cost-effective PPC campaigns and lead generation is your goal, then Lander is the right platform for you.

What sets Lander apart from other, similar apps?
Lander’s user experience is much more natural and intuitive. No need to waste time and money on graphic designers that often have little to no conversion experience. Lander makes creating professional looking, results oriented landing pages easier and faster than ever.

What benefits/results can marketers expect from using this integration?
Time is money, so an uninterrupted free flow of contacts and data between your Lander landing page forms and AWeber lists is a huge must. This integration lets you synchronize your landing pages and email marketing campaigns. There’s no need to spend precious time manually importing leads directly into your AWeber account, since the data will flow freely between the two.

Why should AWeber customers connect to Lander right now?
You need to capture qualified leads, so you need landing pages to do that. However, you also need to close the loop and target those subscribers with new email campaigns pushing them further down your sales pathway. Integrating Lander with AWeber is a quick, convenient way to accomplish both tasks simultaneously.

What’s the pricing model? Is there a special offer for AWeber clients?
Lander offers a 30 day free trial on all plans, which range from the $9 per month Starter plan to $130 per month Pro plan. The AWeber-Lander integration works on the Small plan ($50 per month) and above. BONUS: Use the code Aweber15%x3 and save 15% for the first 3 months, after your free trial.

Create your account with Lander here

Get step-by-step help integrating AWeber with Lander

6. KickoffLabs

Honcho: Scott Watermasysk, co-founder of KickoffLabs. Twitter: @KickoffLabs.

Who is this app best suited for?
Businesses that want to increase leads by growing the size of the email list with landing pages, contests and lead capture widgets that work with their websites.

What sets KickoffLabs apart from other, similar apps?
Most competitors focus on landing pages. We do that, but also look more completely at the entire campaign. That’s why we integrate directly with our customers’ main websites, add word of mouth marketing via our unique Viral Boost system, and integrate with AWeber to handle autoresponder sequences that are sent out when someone fills out a KickoffLabs form.

What benefits/results can marketers expect from using this integration?
Your customers are everywhere. Our goal is to make it easy to capture leads from Facebook, WordPress, Shopify, etc., then add virality to your email list with referral tracking. Most customers see an instant 30% boost in conversions because of this compared to using a more traditional lead capture form.

Why should AWeber customers connect to KickoffLabs right now?
In minutes you can create a landing page connected to AWeber and publish it to your own domain, Facebook and WordPress. Once published you can start on the path of having your leads generate more leads for you. We also make it easy to setup multiple campaigns all pointing to the same AWeber lists. This way you could have a general signup form, be running a contest, or offering a discount for referrals. All of the additional leads just funnel right back to your primary lists on AWeber.

What’s the pricing model? Is there a special offer for AWeber clients?
KickoffLabs offers a free starter account (branded, single page) and feature plans ranging from $29 per month (Starter) to $99 per month (Business), all with a 30 day free trial. The AWeber-KickoffLabs integration works with all plans. BONUS: KickoffLabs is offering three new AWeber customers six months of free Premium plan service. Mention the AWEBER promotion when creating your new account.

Create your account with KickoffLabs here

Get step-by-step help integrating AWeber with KickoffLabs

7. OptimizePress

Honcho: James Dyson, creator of OptimizePress. Twitter: @OptimizePress.

Who is this app best suited for?
OptimizePress is best suited to entrepreneurs, online marketer or anyone who wants to easily create powerful landing pages, sales pages or any kind of marketing page inside of WordPress without being a designer.

What sets OptimizePress apart from other, similar apps?
The flexibility of the OptimizePress platform sets it apart from other similar apps. Our templates can be easily customized and you can add, move or change elements on any page to fit your brand and product message. There’s also nothing quite like it available for WordPress that allows you to visually see how your pages look without the need for previews.

What benefits/results can marketers expect from using this integration?
You can instantly connect your OptimizePress site to your AWeber account. This means leads from landing pages and opt-in forms you create within OptimizePress are easily sent to the AWeber list of your choosing. If you’re using our membership plugin you can automatically send your buyers through to any of your AWeber lists after they purchase. No need to re-enter code from AWeber each time you setup a new landing page or opt-in form, resulting in faster deployment of pages and more subscribers!

Why should AWeber customers connect to OptimizePress right now?
So you can easily send through your leads and subscribers to AWeber and utilize the power of email broadcasts and follow ups to build a better following for your brand.

What’s the pricing model?
OptimizePress offers its Core Package at a $97 one-time charge and additional feature packages are available. The AWeber-OptimizePress integration works with all plans.

Create your account with OptimizePress here

Get step-by-step help integrating AWeber with OptimizePress

What’s Next?

We never said it would be an easy decision. All of these apps excel at helping you grow your lists and your business in tandem with email, so from here it’s all about which is the best fit for you. We hope this is a valuable starting point.

Plus, we’re adding more integrations all the time, which you can see here in our App Showcase and in our monthly apps roundup posts (April apps roundup, March apps roundup, January apps roundup).

Drop us a comment and let us know which apps you’re using, how they’re working for you and what other integrations you’d like to see.