Whitelisting Instructions You Can Link To!

Gmail has the Priority Inbox. Yahoo uses special filters. And Hotmail has filters and features that help its customers manage “graymail” – opt-in marketing emails and newsletters that fill up customers’ inboxes. With filters everywhere, how can you make sure your emails reach your customers’ inboxes?

Getting subscribers to whitelist you is an important part of deliverability. If you’re not whitelisted in your subscribers’ address books or safe senders lists, you’ll probably end up in their spam folders every so often or trapped in their filters. But what if your subscribers don’t know how to whitelist you in their email client?

Linking to a page with instructions can help your subscribers ensure your emails get delivered to their inbox instead of the junk folder.

Introducing AWeber’s Whitelisting Instructions Page

Don’t have time to write out your own whitelisting instructions? Don’t worry, we have you covered! We’ve put together a page of whitelisting instructions for the most popular web, desktop and mobile email clients that you can link subscribers to in your email messages. Step-by-step instructions and images guide your subscribers through adding an address to their address book or safe senders list.

We have written and visual instructions for:

  • AOL
  • Gmail
  • Hotmail
  • Yahoo
  • Mac Mail
  • Outlook
  • Thunderbird
  • Windows Live Mail
  • Android
  • iPhone

Now you can make sure your subscribers save your address correctly!

How To Use It

Most companies ask their subscribers to whitelist them in their email’s preheader. This is the perfect place to link to the whitelisting instructions page in your own message.

To link to the page in the drag-and-drop message editor, open your message then:

  1. Drag a new paragraph above your first headline.
  2. Double-click the sample text to edit.
  3. Type in your preheader text and set the font size to 10px.
  4. Highlight the text you want to link, click the “Link” button in the toolbar, and enter the link for the whitelisting instructions.

If you’re using the old message editor, type your text at the top of your template and follow these steps at the bottom of the page for adding a link to your message.

You can also set up your preheader in the HTML source of your message in both the old and new editors. If you’re not sure how to do this, start by copying this code:

<span style=”font-size: 10px; font-family: Trebuchet MS, Tahoma, sans-serif; “>To make sure you get our emails, <a style=”color: #000;” href=”LINK”>follow these instructions</a></span>

…and paste it before the first “center” tag in your template’s source code.

Are You Whitelisted?

How do you approach whitelisting in your campaign?

Do you ask subscribers to whitelist you? If not, do linkable instructions make it easier to ask?