How To Make Your Plain Text Emails Hard to Read and Use

Sometimes it’s good to step back from discussions like what’s new at Gmail and how to add an opt-in form to Facebook and just talk email marketing basics for a bit.

Today, let’s talk about email design. Specifically, plain text email design.

While creating plain text emails seems easy (and it is) there are things you can do to make your plain text emails more reader-friendly.

A recent email I received illustrates this well:

Evernote’s Plain Text Update

Here’s an email I received from the makers of software program Evernote:

Evernote Email Example
(Click image to see full-size)

Now, we could take the easy way out and say that Evernote should be sending HTML emails instead of plain text – so they could more easily present this information in the excellent way they do on their website and blog.

Instead, let’s focus instead on how Evernote could make it easier for subscribers to get the information they want out of this plain text email.

Making This Plain Text Email Usable

While this email isn’t just one big continuous block of text, it does leave a few things to be desired…

No Maximum Character Width

Notice how long the lines are in this email?


(Click to see full-size)

Those are being cut off by my Gmail account when it runs out of room at around 133 characters – about twice what we recommend as a maximum line length. And if Gmail had let them, the lines would have run even longer than that!

Keeping the lines shorter would mean subscribers don’t have to move their eyes so far across the page and back to read the email, making scanning faster and easier.

Headers Aren’t Easily Visible and Scannable

If you’re going to have an email with separate topics/sections, it’s best to use headers (just like you would on a web page) to make those sections easy to find as subscribers scan your email.

This email has headers, but fails to separate them from the corresponding paragraphs.

At the very least there should be another line break between the header and paragraph; I’d probably also try making the header stand out a little more with some hyphens or asterisks.

No Separation of Content Within Paragraphs

Each section of this email has a header and then a single large paragraph of text.

Even at the long line lengths shown here, each paragraph is several lines long. If you were to shorten the lines to 60-70 characters, these would be really long.

This email could be far more readable if you broke the paragraphs apart, maybe used some bulleted lists… you don’t have to follow the old “5-sentence paragraph” structure when writing an email!

No Conclusion or Signoff

This email just abruptly ends after the last content section:

What’s strange about this is that the rest of the email actually has a great friendly, personal tone to it… so a signature or conclusion of some sort seems like a no-brainer.

Leaving the signature off makes it feel less like an email you’re receiving from an actual person at Evernote, and more like a machine-written news summary.

Your conclusion and/or signature need not be elaborate (for example, look at the one in Kayak’s email newsletters) but it should be there to bring everything else in your emails back together.

Just For Fun: My Rewrite Of This Email

Here’s that same email content, with ~3 minutes’ work to format it differently:

(Click image for full-size)

It’s longer since I shortened the lines and broke up the text a bit, but I think it reads a lot more smoothly than the previous version.

I’m of course biased since this rewrite is my creation, so I’ll ask you:

Would you agree that the simple layout changes in this version make the email much easier to scan and read?

I hope so :)

Plain Text Doesn’t Have to Be Plain-Jane

It’s perfectly fine to send plain text emails; they might work better for you than HTML.

But if you do go the plain text route, don’t assume that means there’s zero design involved!

How do YOU lay out your plain text emails to make them easy to read?

By:
Justin Premick is the former Director of Educational Products at AWeber.

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55 Comments

  1. This is an excellent article on making plain text pop…almost makes me want to go back to plain text.

    8/17/2009 9:29 am
  2. The excellent points about Plain Text Emails made in this blog post aside, from a readability point of view, guess which version I will find easier to scan for content without having to scroll?

    Splitting content out in the way you have done is great, but it creates (seemingly) more content which I have to scroll thorough to find what I want to read.

    HTML Emails help with this because layout is more flexible, plus we can use anchors to link within the Email. Plain Text email is a lot harder to write for, which is why so many don’t bother (which is a shame).

    8/17/2009 9:41 am
  3. Jake,

    It seems funny to say that plain text emails are harder to write than HTML ones, but I agree with you 100%.

    I’m a fan of sending "lite HTML" – where you keep the focus on the content/text, but avail yourself of the usability of HTML email.

    A clickable table of contents would have been awesome here, for example. Sadly, not something we can do with plain text.

    Re: the scannability (is that a word?) of the emails above — you’ve shown that it’s going to vary somewhat from person to person. And in such a content-heavy email as this one, you’re going to struggle to find a layout that suits all of your readers.

    That said, I still think that breaking up text and keeping the paragraphs short is a net gain. I mean, we’re looking at this in Gmail… but what about on a mobile device with a small resolution? Those big paragraphs that are only 3-4 lines in Gmail would take forever to slog through.

    8/17/2009 9:47 am | Follow me on Twitter
  4. John Nash

    One of the best plain text email producers I’ve seen is the Burning Man Organization and their "Jack Rabbit Speaks" newsletters. They make excellent use of non-letter characters to set apart headers from body text, among other things, use a table to contents, and have an appropriate sign off.

    8/17/2009 10:15 am
  5. I always try and format my email so it looks clean and neat. I do get a few emails that are all the way across the page and its makes it hard to read.

    I have use both text and html email and find just putting one or 2 clickable links in my html ads that say "Click Here" looks much better than some URL.

    I find that I get a better click through rate than just using a conventional URL.

    8/17/2009 4:03 pm
  6. Zachary

    Maybe I’m a strange case, but I read all of my personal email on my cell phone.

    Gmail on Android wraps plain text emails at 44 characters. If you’re doing manual line breaks at 60 characters, the rewrap is a pain to read, because it doesn’t consider the manual breaks. Basically, it looks like this:

    Even thought you’re breaking at sixty characters
    and you think
    it’s great for Outlook, Thunderbird, etc, when I
    view the email
    on my phone, it ends up looking jagged with line
    breaks all over
    the place. Not easy to read at all.

    On the flipside (as Justin mentioned above), if I feel a buzz in my pocket, open my phone and see walls of text (like the Evernote email would be formatted as)… I’m probably not going to take the time to read it. I need clear information and proper headings to convince me the email is worth my time.

    This is more or less a classic case of knowing your audience: if your list caters to people who, say, bought an iPhone app from you, there’s a good chance they’re checking their email on a mobile device and you should do some research as to how, exactly, you campaign would appear to them.

    Having said all that, I’m a big supporter of the "HTML Lite" approach. All the info, half the calories… and most smart phones will display it as you intended.

    8/17/2009 8:40 pm
  7. There’s little doubt in my mind that your version is more scannable and readable.

    These best practices for text emails are certainly in line with those that we’ve implemented over the last 10 years.

    Let’s hope more email marketers will implement them!

    Thank you for spreading the word.

    8/18/2009 7:31 am
  8. I always use plain text emails, but I do have a problem with setting up the text in the Aweber system. Even though I use the link on the message/broadcast screen to create shorter lines they don’t wrap properly when the email is received in Outlook.

    I now use a desktop email formatter and copy the text to Aweber and that seems to work quite well.

    As regards headings – I usually make them stand out with a line of characters above and below the heading…

    +++++++++++++++++++++++++++++
    Using The Plus Symbol Can Draw The Eye…
    +++++++++++++++++++++++++++++

    and a line break underneath.

    I’ve found including a table of contents of the headings at the top makes it easier for the reader to scroll and find the section they want to browse.

    I hadn’t considered using lite-html, so thanks for that tip Justin.

    8/18/2009 7:35 am
  9. Eric

    I still prefer the old one

    8/18/2009 8:25 am
  10. Tom Stine

    I’m a big fan of plain text emails. I agree with, and use, all the ideas above. The number one reason for using plain text: the majority of HTML emails I get are very hard to read on my iPhone. They simple don’t work well in the iPhone mail app. Plain text is always very readable.

    I’m sure there must be a way to make HMTL more readable on the iPhone, but since almost no one does that, I stick to plain text. Much easier.

    Thanks for a good article. :-)

    8/18/2009 9:15 am
  11. Hi Justin,

    Thanks for the great tip.

    Sometimes we do get carried away with writing our emails that we tend to forget all the minor things such as this.

    8/18/2009 9:41 am
  12. The second one is DEFINITELY much better. The reason newspaper columns are so narrow is because it’s much easier to read shorter lines.

    And what a coincidence, too… I just recently created an email formatting tool on my web site to use with Aweber. You paste in your message text and the column width you prefer… And it will give you back both a word-wrapped plain text version as well as an HTML version. I just copy & paste those straight into Aweber. The amount of time I spend preparing emails has decreased dramatically as a result.

    http://VeganBusinessOwner.com/email-formatter.php

    I made it for myself, but you’re welcome to use it too. :)

    8/18/2009 10:18 am
  13. Ditto what Carol said… The asterisks on the rewrite are just as tiring to me. I like formatting plain text headers like Carol does (can also use the = or – signs for similar effect).

    :)

    8/18/2009 10:21 am
  14. THE HEADLINE
    Try using different typefaces to differentiate your header
    from your body copy. In this case, I used 10pt Verdana bold,
    all caps for the header, and 12 point Times New Roman
    for the copy. (Here, however, it shows up as Verdana. Alas! And the distinction between bold and not bold is also lost. But in my email, and the one you’d receive, it’s there.)

    I would NEVER put doodads around my headers. Trashy. Cutesy.

    I wouldn’t use a line space AFTER the header when I use
    the bold sans serif version above. The weight and the serif
    distinctions are sufficient.

    A SECOND HEADER GOES HERE
    Whatever you want to talk about next, would go here with
    a new header and new copy.
    And so on.
    And so on.
    And so on.

    AND FINALLY!
    For better readability, the Verdana is 2 points smaller than the
    Times body copy. If they were the same, the Verdana would
    dominate too much. Likewise, two paragraphs higher, you
    will see that the all-caps "after" is 2 points smaller than the
    surrounding copy. This increases readabililty. (Again, these distinctions do not show in this format.)

    Good luck.

    8/18/2009 10:25 am
  15. Great comments and opinions on all sides. Keep ‘em coming!

    Randy,

    Just a reminder that we’re working with a plain text email here and can’t change the typeface or font size. For HTML emails, I agree that varying these can be beneficial.

    8/18/2009 10:49 am | Follow me on Twitter
  16. Jon

    Hey Justin,

    You not only have valid points, but you also write some compelling headlines! Great work on all fronts, and thanks for the reminder.

    8/18/2009 11:08 am
  17. Jon

    P.S. I use HTML that looks like plain text, with the exception of a few dashes of red and strong tags. This has been highly successful for me. My clients did not like the full-out HTML graphic look. And I think this echoes back to "pretty =/= sales" mantra.

    Anyway, if anyone is interested (please do not out-right copy it though), here is my text email template. I use a five-space gap so it looks nice in any email protocol, about 50 characters per line, and very short paragraphs with clear headers. I also indent 10 characters for strong points.

    Hope this helps!

    Jon

    | —— begin email template —— |

    ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
    ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

    F I T | 3 6 5

    The Daily Fitness + Health E-Zine
    From Bestselling Author Jon Benson

    Sent by Permission Only To
    {!email} [ Attn: {!firstname_fix} ]

    {!date long+0}

    ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
    ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

    Today’s Topics:

    1. Waking Up From Reality

    2. 24-hrs Left: Reader’s Gifts Page

    3. Fit Bits

    ———————————————————————- |

    Waking Up From Reality

    ———————————————————————- |

    "Wake up, {!firstname_fix}."

    Perhaps you hear it first thing in the
    morning from that adorable but impatient
    child who wants their breakfast.

    Or, perhaps it’s the morning mantra of your
    spouse who serves the dual role of loving
    partner and part-time alarm clock.

    But often, it is much more.

    I think you say it to yourself from time to
    time, just as I do.

    "Come on {!firstname_fix}, wake up! Get in
    the game!"

    Today, you will get in the game.

    This moment.

    For today, I want you to wake up
    from reality.

    From what we have crudely labeled
    "reality", that is.

    From, as an Oxford professor once called
    it, "The anesthetic of reality."

    Please do not misunderstand.

    Reality is necessary. Demanded. A tool for
    us to use.

    Reality simply is.

    But we all need to wake up from it and see
    the grand scheme of things if this life is
    ever to hold more than mere breathing,
    paying bills, and passing on.

    There’s much more to life than reality.

    Here’s proof:

    You see, when you stare in the mirror, the
    product of a one in a trillion chance.

    ( continued at LINK)

    | —— end email template —— |

    8/18/2009 11:15 am
  18. For those of us who have not yet purchased (much less used) one of these fancy new telephones that are more powerful than my first computer… is there a "style guide" of sorts that we can refer to so that text emails we send out work REALLY well on the hand held devices? I would imagine that they do not ALL work exactly the same but close enough so that I can offer the best product for them, as well as for those who read our daily thoughts on their computer at home or the office.

    If so, that would be GREAT to know and much appreciated by me and all the readers out there.

    I really gained a lot from all the comments above.

    Thanks

    8/18/2009 11:28 am
  19. Generally, I do not like forced line widths. The parser should wrap the lines properly for the screen width so it adjusts for smart phones or wide screen. Having said that, you can limit the logical width so that a max line is defined (I like 80 or 90 characters better than 60){old card programmer}

    To me your second example is too long visually and looks like a "long sales" letter which I delete quickly.

    The key message in this comments if from the Zachary who reads everything on his smart phone. This will become more prevalent over the next few years, so email in general will have to adapt to this channel to get the best penetration. But at the same time the message needs to look good on a wide screen as well.

    The technology has to get better so that messages are properly reformatted based upon the receiving device and not the sending device.

    8/18/2009 11:40 am
  20. Justin, great post. I echo what Zachary posted.

    When you test your emails, if you don’t have a phone such as an iphone or black berry you probably have a friend who does. Ask them to see what the test looks like coming through.

    I am on some lists of great marketers – and because I have met them or know that their content is great I open their emails. However some of them still lead their emails with all of these characters like this

    XYZ@ABC.com Email of the Day
    ================================================== then the text starts…..

    Rather if they tested how that email looks on an iphone or blackberry they’d see that they are not giving themselves the two lines of real estate needed to get someone to open the email.
    Same goes for all the issue, volume, number, date, etc.

    Just dive into the content right away and I would guess the open rate would increase.

    Thanks again for a great topic you posted!

    8/18/2009 2:32 pm
  21. With the amount of time we spend on designing and developing pretty HTML emails, it’s nice to be reminded to remember these points. Also, it’s so easy to do, it’s another way we can improve our users experience.

    8/18/2009 2:41 pm
  22. Hi Justin,

    Thanks for these great tips. Sometimes it’s easy to forget that there are many people out there who do not have HTML enabled when reading their emails. I had tended to pay lots more attention to my HTML version, but now will take equal care with the plain one too.

    8/19/2009 2:59 am
  23. Great read!

    At this point I’m more of a fan of text e-mail versus plain, speaking both as a marketer and a subscriber.

    I’ll admit a nicely done HTML e-mail can do wonders, but I have enjoyed the simplicity of having nothing but the value of the words written on the page.

    Either way, I definitely took something of value from this, thanks for posting!

    8/19/2009 3:31 am
  24. Thanks. I enjoyed this update. Good to be reminded about the format of the plain text emails – and how to keep it simply readible. Testing is great if you have the time. If not – keep it simple and short – well spaced and even shorter if you can :-)

    8/19/2009 7:54 am
  25. Totally agree with the new version!

    Even when the BEST of emails include great content I simply don’t take the time to read LONG emails. I find when I get emails that are short and to the point that include links if I want more information…then, I will take the time to click on a link.

    Too wordy gets tossed!

    Thanks for the comparison, nice work!

    8/19/2009 7:39 pm
  26. Justin,

    This is great… love it cause I recieved that same email and had the same internal dialogue. I was like "WTF are they thinking?"

    I prefer to use a text looking HTML but have good TEXT practices. All one need do is follow Jon (above)… he does great TEXT’s and I have to say, love the fact he included most his email in the comment.

    Good stuff…

    8/20/2009 9:26 am
  27. Justin, any pointers on how to craft good looking automated blog broadcasts? Mine are ugly, ugly and I can’t seem to figure out how to force proper spacing in them, they seem to just do their own thing. Tips appreciated.

    8/21/2009 7:39 am
  28. I

    Excellent post! This is so basic stuff, but it makes such a big difference in the user’s experience. I specially liked the rewrite, which makes it easy to compare the original version with the improved version. Many lessons to learn here :-)

    8/21/2009 8:40 pm
  29. Haha… that clever title caught my attention. Usually post titles are phrased in the positive but the negative spin helps as well.

    Maybe we can all test it out in our email subject lines? =)

    8/22/2009 9:40 am
  30. renuka sangroula pathak

    thanks justin,
    i was really unknown abt it all,but the points u gave helped a lot to me.i learned so many things from it which helped me a lot.it shows the way to improve users confident.

    thanks u justin

    8/23/2009 7:03 pm
  31. R. Edward Turner, Ph.D.

    Awesome comparison. You have just reinforced my mantra… HOW you communicate is just as important as WHAT you communicate!

    Thank you!

    8/24/2009 12:38 pm
  32. J

    This is true in principle, but in practice it will depend on the email client and how it renders plain text. In which case, all of this advice will still not work, and one will end up with one big paragraph. About the only thing guaranteed to work for the all-important headers would be block capitals.

    8/28/2009 2:50 pm
  33. Most of your information is very good and makes a lot of sense. However, I may be one of the few who detests getting those skinny emails that I have to scroll through, and scroll some more to read. I’ve wondered what those people are doing or what system they’re using that prevents the email content from going out the full length of the line so I can read it without having to continue to scroll. To be honest, when they make me scroll so much, I usually won’t read them and delete them. Yes, I do really dislike the ones that have extremely long lines, however I receive few of those, and many of the "skinny" ones. Nice to finally know the reason.

    8/28/2009 3:47 pm
  34. While wrapping is alright, above users’ comments about the system doing its own wrapping is far more pertinent, I feel. Reading 70~80-character wrapped emails on a mobile device sucks, because it turns into rubbish.

    I prefer not wrapping my email content, and defer to the user’s own good judgement in adjusting the size of their window (as is automatically done on mobile devices).

    The asterisks around the headers is a bit.. kitschy, perhaps. I’d probably just leave them separated by a line.

    Otherwise, nice article. :-)

    9/2/2009 7:47 pm
  35. Arlen,

    I would be inclined to agree with you were mobile devices a larger share of the platforms that a typical list’s subscribers use.

    Optimizing your email format for displaying on mobile devices is important but (for most senders) it’s not worth doing at the cost of optimizing for web or desktop client display.

    9/3/2009 8:41 am | Follow me on Twitter
  36. I agree with Terry and a few of the others: plain text may work better than HTML in some circumstances, but if it’s too long and wordy, I usually bin it without getting past the first paragraph.

    Short and sweet is the way to go for email: keep it simple, use the email as a teaser to whet the appetite, and put in links to relevant pages on your website — that’s where it’s more acceptable to give all the details.

    9/3/2009 10:30 pm
  37. Erica

    Anyone notice the glaring error in the heading? "How To Make Your Plain Text Emails HARD to Read and Use".

    9/6/2009 7:00 pm
  38. Erica, I think that’s sarcasm…like if you WANT to make your text emails hard to read, use the Evernote format.

    9/8/2009 8:35 am
  39. I dont understand the article title too. The new one is better.

    9/20/2009 12:39 am
  40. Interesting comments about long versus short copy. I always assumed the arguments revolved around word count, but that’s not true, as I am reading here.

    As a speed reader, anything more than 60, maybe 80 characters is going to get an email to me trashed. If I can’t scan it, I won’t read it. I scan first to see if it’s worth reading.

    9/20/2009 9:57 am
  41. CJ

    It seems so many people these days want their emails dressed up and pretty looking that for them reading a text version must be like watching black and white television.

    I’ve always set my email client (not MS or any of the other widely used apps) to text – it’s the default setting anyway. This means reading emails is quick, I can identify phishing attempts and spam more easily, and it also avoids running viruses that can lurk in spam HTML emails. I have an option to open a ‘viewer’ to see the full HTML effect if I need to.

    I generally use the following convention for the text version of my newsletter (I believe CNET uses something similar):

    > ‘More than’ key followed by space and header
    Then the message (this bit) in less than 20 words, followed by:
    http://url-to-site-here/index.html

    Lines beginning > are clearly identified in red in my email client. The header could be in caps for people whose clients don’t make this distinction, so I should investigate this option. The URL line, leading to further info on the main site, appears blue.

    An actual entry would look as follows:

    > Top tip for EFT practitioners III
    Dr Rangana Choudhuri explains how practitioners can grow business
    by looking for opportunities to add value.
    http://www.aametbuzz.com/articles/article044RC/index.html

    I haven’t tested this on mobile phone browser yet, but will find a willing friend to lend a hand with this, so thanks for the heads up!

    10/7/2009 5:41 am
  42. I always have done plain text emails (including my newsletters to over 4500 subscriber) and have never had someone ask why I don’t use HTML. I also do limit the length to 70 characters (I personally prefer shorter lines, but do see how it could be a problem on a smart phone).

    A great free tool for changing line lengths is http://www.formatit.com — I’ve used this for years, just cut-n-paste your content, tell it the length you want and presto! You can also use the link for Reformat-it if you have text you received in an email for instance including removing all the > characters.

    10/11/2009 2:55 pm
  43. Thanks for the link Kathyn, I was really wondering how I will format my text after this long discussion :)

    Great post and great comments!

    5/19/2010 5:00 am
  44. Just wanted to say “thanks” to Chuck for his email formatter.

    That is going to save me a LOT of time. Thanks man

    6/14/2010 3:58 am
  45. but HOW do you shorten line length, the maximum character width?

    7/7/2010 11:13 am
  46. Nice share. Thanks for the posting such a great information.

    9/3/2010 5:57 am
  47. I have noticed that most of the emails I receive from lists I subscribe to are in plain text. I have always wondered why. I assumed it was because they either didn’t want to fool around with HTML or had proof that plain text garnered more clicks. I don’t mind some images and graphics but some newsletters go way too far.

    2/4/2011 11:22 pm
  48. This article and its comment section are ridiculously helpful!!!

    Thank you, Justin, for writing it, and other for chiming in with more tips.

    I’ve decided I’m going to wrap my email newsletters at 44 characters since Zachary said Gmail for Android wraps it that small… and since I notice some of the email newsletters I receive are that small.

    It’s hard for me to understand how anyone could prefer super-wide emails over skinny. Our eyes are proven to prefer narrow text columns, like 10 words or less.

    Using narrower word-wrapping definitely makes it even more important not to write emails too long. When I get supppper-long email newsletters, no matter how much I like the sender, it’s just frustrating every time. There’s NO way I read every word or even usually scan it that closely.

    This is a fast-paced world of info-overload we live in! Gotta keep that in mind when sending out emails.

    K.I.S.S. = Keep It Simple Sweetheart

    5/22/2011 3:44 pm
  49. P.S.
    And I’m gonna use the free line-length-shortener tool Kathryn suggested above!!! http://www.formatit.com

    5/22/2011 3:47 pm
  50. Scott

    Please don’t shorten lines. Let the e-mail client wrap them. If you shorten them “by hand”, the lines get truncated in wacky places. More and more people are using e-mail clients on their phone, and you never know how long the line is going to actually be, but I can almost guarantee it’ll be smaller than 80 characters (a popular width to put line breaks at).

    In fact, if you use gmail’s plain text editor to compose an email, and pick up a phone running Google’s Android OS, and look at it in gmail, you can easily see the problem, because gmail will insert line breaks every ~80 characters in plaintext emails:

    http://www.google.com/support/forum/p/gmail/thread?tid=4db37543f2571e46

    Plain-text e-mail fail!

    10/4/2011 12:54 am
  51. Jeremy

    Hi Justin, can you help me write my messages in narrow column text formatting. I have 4-5 hours into trying to fit this style into HTML ( I need to put in hyper-links) today… Tech support gave me a work around but the solution wasn’t very helpful.

    I simply want a newspaper style column that will justify to about 6 words per line. I can’t believe Aweber doesn’t have an easy way to write this kind of followup email? Thanks for your time.

    Thank you

    11/15/2011 5:45 pm
  52. Jeremy,

    It sounds like you need a designer to help you out. Check out our AWeber ODesk group for a design professional you can hire to help with your layout:
    https://www.odesk.com/groups/aweber

    I’ll also pass your design suggestion along to our design team.

    11/16/2011 9:57 am
  53. Thanks for the info. What about line width for people reading on phones. It should probably less than 60 to fit on phones? Actually, max line widths are best for phones since they will just wrap. However, you need to have them work best on phones and computers so maybe around 40 characters is good. What do you think?

    3/28/2013 10:49 am