Small Businesses Getting AWesome Results With Email Newsletters

Email marketing works. How much does it work ? How about a $40 return on every $1 you invest in your marketing?

But stats don’t always convince. What about real results? From real businesses?

These are the stories of 12 real businesses, non-profits and entrepreneurs who market with email newsletters. Don’t take our word for it. Read their success stories for yourself.

How Real-Life Businesses Succeed With Email

User Success Story: The Bee Folks

The Bee Folks

The Bee Folks started with a snail mail campaign that cost $500 and made about 3 sales. Their email newsletter now brings in thousands of dollars in sales a month!

User Success Story: Jackson Coffee Co

Jackson Coffee Co.

Jackson Coffee Co. gets new business by word-of-mouth from monthly coupons. Email builds such great relationships with their customers that they’ve won Best Of Jackson 3 times – without actively soliciting votes.

User Success Story: Dreams For Kids

Dreams For Kids

Dreams For Kids raises awareness for their cause in a regular email newsletter. They also spread the word by tying their email campaign to all their social networks.

User Success Story: Super Duper Deli

Super Duper Deli

Super Duper Deli uses the power of mobile email to bring in a steady stream of lunch business – from busy attorneys to hard-working contractors and everyone in between.

User Success Story: Tactics Time

Tactics Time

Tim Brennan started out with just 3 email subscribers in 2011. A year later, his readership was up to 700 people, thanks to AWeber’s varied sign up options.

User Success Story: Ask The Builder

Ask The Builder

Tim Carter uses AWeber’s custom thank you page option to make more profits on his home improvement tips site – he brings in over $11,000 extra from upselling with his email signups.

User Success Story: MamaTone Fitness

MamaTone Fitness

Dustin Maher owns a gym and a fitness site – and he uses email to market to both his local and online audiences. AWeber’s subscriber tools help him target the right people with the right message.

User Success Story: Social Media Examiner

Social Media Examiner

Michael Stelzner relies on email to send out his latest tips from the blog and news on upcoming courses. He grew his readership by 234% in one year by emailing content his readers wanted.

User Success Story: The Wine School Of Philadelphia

The Wine School Of Philadelphia

The Wine School of Philadelphia’s Keith Wallace saves time with his email campaign. Instead of making phone calls, he relies on email to communicate information on upcoming classes.

User Success Story: Fork Restaurant

Fork Restaurant

Fork originally used Open Table to email patrons on their list. But they couldn’t send timely emails quickly enough or see stats on how their newsletter was performing. Moving their campaign to AWeber solved both problems.

User Success Story: SEER Interactive

SEER Interactive

SEER Interactive uses AWeber’s blog broadcasts to track what topics matter most to their audience. Thanks to AWeber’s easy blog-to-email setup, they’ve significantly increased their blog readership.

User Success Story: Nikki, In Stitches

Nikki, In Stitches

Nikki McGonigal, craft blogger and Etsy seller, uses AWeber’s pop up form tool to grow her email list. And her results are pretty impressive: she grew her signup rate by 1,375% by using a pop up form!

See What Email Can Do For Your Business

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6 Comments

  1. Email marketing works and whether you’re a small business of a large multi-national you can benefit from reaching out to your customers. You can segment your customers by location and provide offers to sub-groups within your email list. You can also target customers who have not shopped in a few weeks with email coupons. These businesses do just that and have clearly seen great results from utilizing such campaigns.

    8/2/2013 8:07 am
  2. Jerry

    Has there been any news regarding the new gmail tabs feature and open rates? I’m assuming these business case studies were written before the new gmail feature rolled out?

    8/2/2013 2:39 pm
  3. I’m surprised email newsletters are still effective in light of social media, blog feeds and well designed websites. Not because it’s an “old” technique but because the internet has drifted towards the kind of “on-demand” information that is driven by finding information when you want it instead of when other people tell you that you should have it.

    8/4/2013 12:19 pm
  4. Great post and some truly great examples for success in social branding. Looks like I need to dedicate some time this week to checking into why my own email campaigns fall short. Great blog!

    8/5/2013 12:53 am
  5. Adam – I understand why e-mail newsletters are still effective.. because they hit you where you look every day almost no matter what. Where I might have some days I don’t log onto Facebook.. I login to my e-mail daily and look at it 20-30 times a day. What else in life can you say that about other than your spouse or kids? If something interests me I will give into looking in an e-mail and looking over the newsletter.. which can lead me to even more from that company (including their social media)

    8/6/2013 4:12 pm
  6. I have a barbershop friend that i introduced email marketing to. I showed him how he could easily boost his sales by offering discounts and coupons for past customers if they come back for more haircuts. So far it’s been a success for him.

    8/9/2013 7:13 pm