Segmenting: The #1 Sales Technique

Salespeople often get a bad rap. It doesn’t matter what they’re selling – one bad experience with a scummy, slimy swindler and you’re left with a bad taste in your mouth for quite a while.

But for every scalawag salesguy, there are dozens of serviceable and accommodating sales reps that truly want to help you find the best product out there.

They engage you, ask you questions and soak up clues that could possibly aid them in closing the sale. They aren’t pushy, overbearing or deceitful, but instead they’re informative, helpful and driven to find a good fit for you – no matter if you’re buying a car, a pair of shoes, a puppy or a television.

Segmentation can help your email marketing campaign function in the same way. Read on to find out how to use this tool to maximize profit and keep existing customers happy.

Give Subscribers What They Want

When you segment your list, your email campaign assists your prospective customers and clients by providing them with emails that match their specific interests, just the same way a salesman would.

Here’s a compilation of our most informative segmentation posts to help you turn your campaign into a selling machine.


Start Segmenting: 3 Easy Steps
If you have more than one web form on your website and you’d like to track which form pulls in the most subscribers, learn how to segment using our ad tracking feature.

Email Web Analytics: 2 New Segmenting and Targeting Options
Ever wonder which subscribers aren’t opening your emails? Want to know who is clicking on certain links to your website? Segmentation makes both of those things possible.

Email Segmentation: 5 Groups You Can Easily Target
Learn how to focus on your non-responsive subscribers and those people who actually open your messages to make your campaign more relevant.

Email Segmentation: More Groups to Target
New subscribers and people who click on links throughout your messages are also important groups to target. Figure out how and why you should follow those subscriber trends in this post.

Segment Customers to Build Loyalty
When you have an existing customer base, it’s important to focus your energy on retention. Keeping those buyers happy and encouraging repeat business can be tricky. Take a softer approach to win their loyalty using segmentation.

Email Segmentation: Easily Target Customers
Your existing customers are just as important to your business as new ones. Reward repeat customers for their loyalty and drive repeat purchases by separating them from the masses and sending them specialized messages.

Email Segmentation Lifts Sales over $31,000
Ever run into a predicament and send a message to the wrong group of people? Here’s how to correct the mess up.

Segmentation Screwups: How to Recover
When you have an existing customer base, it’s important to focus your energy on retention. Keeping those buyers happy and encouraging repeat business can be tricky. Take a softer approach to win their loyalty using segmentation.

See for Yourself

If you haven’t tried segmenting your campaign before, there’s no time like the present to try it out.

Hopefully your subscribers will thank you for providing timely, relevant and targeted information by spending their hard-earned money with your company.

Let us know how it goes and leave your feedback below!