Photos in Email: Get More Subscriber Action
Over half of email readers turn on images in the emails they receive. Surprised? Combine this with Email Marketing Reports’ study on how image-heavy emails can outperform the alternatives with the right execution, and you’d be right to think twice about sticking to your plain text, no-frills design strategy.
If you’re ready to start incorporating more images in your emails, you’re in luck. First, AWeber offers image hosting so you can easily upload any of your photos to use in your emails. And second, we love to share ideas that will help our readers’ with their emails.
So today, we have several examples of businesses using images in ways that make sense while also being fun and effective. Take a look, get some ideas, and use the image hosting option to upload your own images.
Indigo Wild – Showcase Your Products
But Indigo Wild also gets down to business with photos of their actual products for sale. When people are making a decision on whether to buy or not, consumers prefer to see what it is they’re buying before clicking that “Purchase” button.
Dr. Susan Rubin – Share a Cartoon
Surprise your readers with something purely for entertainment. You can find and upload something you found to be funny (make sure you give proper credit by including your source) or use Apple app Paper by FiftyThree or bitstrips.com to make your own cartoon. You can also use a program like Skitch to mark up images.
Mazzone True Value – Share Event Photos
By sharing pictures of the event, Mazzone is establishing themselves as a people-friendly business. Those that attended the event will be excited to see if there are photos of themselves while others will enjoy the candid, non-stock images.
Chef Tony – Tantalize Subscribers’ Tastebuds
All Chef Tony had to do was snap some photos of the delicious creations he was cooking up and upload them into his emails. Subscribers who have eaten at the restaurant may think “Yes, that was the best dish I ever had. I must go back!” while new customers may think, “That looks like it will be the best dish I ever had. I must try it!”
Get Images In Your Email
What do you think would be good to share?