Optimize Your Email Campaign: Boost Subscriber Growth

Building a list full of subscribers who are interested in your company means more interactions with your website and more sales. But how can you attract more subscribers?

Last year, I worked with some AWeber customers on optimizing their email marketing campaigns. This experience allowed me to see which marketing tactics perform exceptionally well, and which tactics don’t perform so well.

Are you ready to learn the best ways to optimize your campaign to boost subscriber growth? Here are four things you need to start doing to see your subscriber numbers take off…

Location, Location, Location

The location of your web form will impact the number of submissions it gets. I found that it’s best to have your form be immediately visible upon landing on the page, and easily accessible.

Check out the form location on the Runner’s World page:

If you hover over the image, you’ll notice I had to scroll down before I finally found the form amidst other calls for action.

Placing the form closer to the top of the page will work much better. You might also find that including it in your sidebar or header is an easier option, since this will put your form on every page of your website.

The Lost Canyons site is a good example:

No matter what page you’re on, the option to sign up is always available in the sidebar.

The location matters, so pick a place on your site that visitors will see right away and can easily enter their information.

The Power of Influence

Before someone submits their personal information, they might want to see what others think of your company.

People like to read reviews of products they’re thinking of purchasing, and the same concept can apply to email subscribers.

You can include testimonials on your sign up page to influence the visitor’s decision. Seeing what good things others have to say about you builds your credibility.

Take a look at how Drawing Tutorials Online sets this up on their page:

If you don’t have testimonials, you can also provide a counter of the number of subscribers you currently have. AWeber provides a chicklet for you to use to display your current subscriber totals. Note that this works best for large lists.

Happy with your sign up form? That’s good, but there’s more than just your form and website to optimize.

Be Social

If you haven’t heard yet, social media and email marketing work very well together.

Thanks to features like the AWeber Facebook app, you can include forms for people to sign up to your mailing lists on Facebook pages. This allows you to get your social media followers on your mailing list.

Here’s what a Facebook form can look like:

You can also choose to have your broadcast messages published on Facebook and Twitter. This will provide those social media followers a link to a web-based version of your message. The more you share, the more potential subscribers see what you have to offer.

If blogging is more your thing, don’t forget to include a web form in your blog posts or on your blog pages.

Don’t miss out on all the opportunities social media gives you to bring in more subscribers. Start getting in the habit of promoting your material across different platforms. Sharing is easy when you use your AWeber archive…

Build an Archive

You have the ability to publish your broadcast messages to an archive. This enables you to share those messages with more people. The archive will help give your campaign more exposure in two ways:

  1. It allows you to share with social media platforms
  2. Your messages will appear in search engine results related to your content

With more people viewing your messages, you want to make sure you’re giving everyone a chance to sign up to receive your emails directly to their inbox. Including a form on your archive page will help with this.

Here’s what the archive page looks like with a form on it:

This page is hosted by AWeber, so think of it as bonus advertising.

Start Optimizing!

You know what to do now, so begin implementing the four tips we went over today to start getting more subscribers.

We have more optimization tips for you, so stay tuned to find out how you can keep subscribers on your list! Fill out the form below to join our blog newsletter and you’ll get the next optimization post on increasing subscriber retention right in your inbox.

We’ll also periodically send you the other email marketing tips we publish here. The blog newsletter goes out 2 times per week.