Holiday Email Marketing Infographic (2011 in Review)

The geese are getting fat and the drugstore’s stocking up on red-and-green M&Ms – it’s that time of year again.

Every year, marketers expect to make big sales around the holidays and every year, they base their marketing tactics on the last year’s consumer behavior. To help you out this year, we’ve assembled reports of how consumers shopped during the 2011 holidays.

See how marketers expected them to shop, then how they really shopped, and adjust your plans for this year accordingly!


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And for more holiday marketing resources, visit the 12 Days of Holiday Marketing house!