Using Email to Grow a Community: AWeber Talks to User Ramit Sethi

Recently I had an opportunity to sit down with AWeber customer Ramit Sethi and talk about how he’s using email marketing to market his business.

Ramit writes about personal finance at and uses email to market that site, his book and other products.

We talked at length about topics that many of you may have questions about when creating, managing and optimizing an email campaign. Today, with a little help from our YouTube channel, we’re going to share those with you.

Using Email Marketing to Grow a Community

In this video, Ramit shares how he:

Starting an Email Marketing Campaign

In this video, Ramit shares:

More Videos Now At Our YouTube Channel (And More Coming Soon!)

For a couple more clips from our interview with Ramit, head over to our YouTube channel.

There, you’ll find videos on:

  1. How he increased his open rate by 50% in 7 days
  2. How he got traffic to his site before email (what he did to get people there in the first place so he could start building his list)

Go to AWeber’s YouTube Channel

We’ll be publishing more clips from this interview there soon, so be sure to subscribe to our channel to get notified about new videos!

Justin Premick is the former Director of Educational Products at AWeber.

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  1. Edited version (apologies:)

    Aweber continues to impress by going far beyond the mere marketing of an effective service. They are always looking for ways to help their customers better understand how to reach out to their own customer base. Like the growing giants of the on-demand world (37signals, Zendesk, etc) they help their autoresponder customers understand how to leverage the power of the technology in many different realms and applications across different industries. And by featuring such specific accomplished customers like Ramit Sethi, other AWeber customers can begin to see themselves in the equation, and can imagine the possibilities through this living example. More than ever before, customers are yearning for this level of involvement from their vendors; to the point where you almost feel that the vendor is a partner in your business, with a vested interest in your success. And perhaps this is AWeber?s strength: They DO realize this lifetime value of a customer, and that your success is ultimately theirs as well. Great post. I?m glad to call AWeber my new partner.

    7/31/2009 12:03 am
  2. You Dudes ROCK>>

    I would love to hear more case studies from about how other people are using Aweber and results they are having. The idea of just asking your list about how often and what type of content was something that I have never even thought of doing.

    Keep up the good work.

    8/1/2009 10:57 pm
  3. That’s great content! Thanks for overdelivering once again =)

    Yes, I agree with Charles… More case studies please!

    8/3/2009 3:23 am
  4. Wow, video interview content, that rocks!

    I’d love to get a lot more similar blog posts, sincerely :)

    And btw, screen capture vids would be a cool idea too…

    8/4/2009 4:26 am
  5. Great videos more please !
    Especially like the comments about unsubscribers I sometimes feel like I somehow failed when I get someone unsubscibe but you can’t please everyone!

    8/4/2009 8:03 am
  6. Veerry nice. Like the layout and content, ans, as Simon say, "more, please!"

    I am a little jaded about the delivery from uTube. I have a very good, broadband connnection, but Utube is not keep up; content freezes several times during presentation.

    8/4/2009 11:04 am
  7. Is there a Forum for Aweber?

    8/4/2009 11:54 am
  8. Hey all,

    Thanks! Glad you guys are liking the videos. We’re hoping to do more of these in the future, and you’re giving us plenty of reason to :)


    There’s the blog here, and our Facebook group, but technically speaking there’s not a message board/forum.

    8/4/2009 2:15 pm | Follow me on Twitter
  9. Thanks Justin shame about the forum, might be worth thinking about so we can all share some tips and get therapy!

    8/4/2009 2:24 pm
  10. Hi
    Thanks to Mark for his comment about Zendesk. I really appreciate the acknowledgment. Its all about sharing more helpdesk karma and its about finding out about HOW our customers use Zendesk too.
    Great videos guys, so much useful content here. ill check out the you tube site to.


    8/5/2009 12:24 am
  11. Very nice short Video. I like the way Ramit explains about not taking "unsubscribing" personally. A small responsive list with hogher open rates/click thru is far better than having a massive list. Thanks to Aweber team and Ramit

    8/5/2009 8:51 pm
  12. Great Video, I really like short 4-5 minutes videos. Nice work going to have to subscribe to your youtube channel I need a little help here. Thanks!

    8/7/2009 5:37 am
  13. Thanks for the awesome content! I reallly enjoy working with aweber because your customer service is so outstanding. What a joy it is to have a company care about my success!

    You are appreciated!

    8/9/2009 6:55 am
  14. Hi, Nice to have the case study about users who have large lists, and how to utilize the list.
    So here it is, get the list, get them engaged(autoresponders), build a valuable funnel.

    Got it… time to build my sales funnel.

    8/10/2009 11:26 pm
  15. Great arcticle.

    I am not new to autoresponders,but I am new to AWeber and despite the fact that I am a ‘techie’,it’s still great to see that AWeber is easy o the eyes and easy to use.

    I’ve used some ugly text -based autoresponders on ocassion,so I can say AW us a relief!

    8/11/2009 10:32 am
  16. I really like the video interview format. Great work!

    That was refreshing to hear how much Ramit focuses on putting out valuable content and keeping his community happy — instead of just pitching products. I just subscribed to his newsletter.

    8/11/2009 12:49 pm
  17. Liked the content and the video interview format.

    8/27/2009 6:55 pm
  18. Thanks Justin. I am so proud and blessed to have Aweber as my Services Provider. Asking your list what you want is such a straight forward strategy, but for some reason, I have been putting off. Now I am motivated to take action, after watching what Ramit said.

    9/16/2009 9:50 am
  19. Great video CS! The thing is I really suc k on writing contents/newsletter.

    9/16/2009 9:58 am
  20. Awesome video. Great stuff to think about and start applying!!

    9/16/2009 10:03 am
  21. thank you guys. You make some good points.

    9/16/2009 10:50 am
  22. Awesome content and I love the short videos…you guys just get straight to the point. Thanks!

    9/16/2009 12:17 pm
  23. Yes I agree with you emails / social networking works to build a solid list of people who are intereste in what you do. – – IF you DO NOT SELL at them !

    the sales will follow later. without pitching your deal.

    9/16/2009 1:27 pm
  24. Wow!

    Talk about ‘pearls of wisdom’.

    Ramit shares a number of little gems in these easy to watch videos.

    I am going to start adding his methods into my own email marketing mix asap.

    Thanks for giving us such useful stuff AWeber.

    9/17/2009 2:54 am
  25. Thanks for the videos, food for thought particularly on the sales funnel

    9/17/2009 5:35 am
  26. I started using AWeber recently and i must say that i have increased my online sales at least 30% since i first started using it, it really is tremendous stuff!

    7/21/2010 6:28 am
  27. Liz

    Has anyone ever used Constant Contact before switching to AWeber? If so, can you tell me the benefits you have found in AWeber?


    9/28/2010 11:34 pm
  28. Great content – thanks for sharing would be keen to see more case studies..

    8/4/2011 4:48 pm
  29. Tam

    I’m probably the only person here that did not appreciate the videos and that’s for the simple reason that they are not captioned for the Deaf customers of aWeber. Can we get some captioned or subtitled videos please so we can have equal access to learning, like your hearing customers do?

    Thank you, would really love to get this information and learn as well! :-)

    Thanks again,


    5/31/2014 1:46 pm