Google+ and Email Marketing Podcast: The Remix
We made some predictions about Google+ – Google’s new social network – in a podcast a few months ago. What is this new network all about? And how does it compare to Facebook and Twitter for online marketing?
During our first podcast, Google+ was still in a limited beta release. It’s since opened to the public and made some changes to its many features. Now that it’s a new year, we wanted to follow up with our predictions from last year and include some new insights for integrating the social network with your email marketing campaign.
So what’s changed and what does it mean for your online marketing efforts?
How Google+ Has Changed
Google+ has seen some changes since its public release in September 2011. Among the more noticeable changes are:
- Brand pages – profiles designed especially for businesses. And just like personal profiles, brand pages come with Circles that allow you to segment and target your followers easily.
- Hangouts – Google+’s video chat feature – has seen significant improvements too, including screen sharing and the ability to broadcast your hangout to a bigger audience on YouTube.
- Another important change to note for content marketers out there: Posts on Google+ are now included in organic Google search results. In some cases, content from Google+ ranks above actual web sites and articles on the topic you’re searching for.
What Does This Mean For Your Business?
That’s just what our follow-up podcast discusses. We talk about the new features and search functionality and answer some additional questions like:
- What kind of audience can I expect on Google+?
- What kind of content works best?
- How can I use Google+ to grow my email list?
- How are other brands using Google+?
- Where could Google+ fit in my online campaign?
Tune in to learn the answers (and find out if Jay, Andrew and I were right about our predictions for Google’s new social network five months ago!).
What’s Your Take?
Originally, Jay declared that Google+ would no longer exist. Andrew and I took a less drastic view that the network would fill more of a niche role for content distribution.
With improvements and changes that Google has made to its social network, what role do you see it filling in your own marketing plan? Will you try to grow your list through search results? Or broadcast a Hangout with your customers on YouTube? Share your thoughts in the comments below!
And don’t forget our other podcasts available on iTunes.
Recent episodes include:
- Content Marketing Coup: How Social Media Examiner Grew Its List 234%
- Should Your Sign Up Form Ask For More Than Name and Email?
- Good Thank You Pages
- Email Footer Mistakes
…and of course part one of our Google+ coverage.