Facebook: Friends’ Posts Trump Marketing Messages

Facebook Pages are a great way to connect with your fans, but remember, at any point, Facebook can decide what to do with the content you post to your Page.

Recently, Facebook tweaked the Newsfeed algorithm so that it prioritizes text posts from friends above text posts from Pages.

Page admins can expect a decrease in the distribution of their text status updates, but they may see some increases in engagement and distribution for other story types.

The Facebook Newsroom

Now, if you create a text post on your Facebook page your Fans are less likely to see it.

There are a couple of ways to deal with this.

1. Try to use one of the other media types like Video or Photo when you post to your Facebook Page. Just upload your media and add a description.

This is an image post with a link in the text.

2. If you are sharing a link, use the link share post type. (If you’re not sure how to create a link share post, here’s a quick video demo.)

This is a link share post

These are given priority over text posts.

Of course, the best way to ensure that your readers see all of your content is to use your Facebook page to drive people to sign up to your mailing list. Once there, you have complete control over what they see and when they see it.

If you send email through AWeber, use the Facebook-AWeber sign up form app to bring your Page’s fans onto your email list. See details here or install it here.