Drag-and-Drop Email Design: It’s Here!
Update: Social Share Buttons and Section Dividers have been added to the editor so you can personalize your emails more than ever.
Good news, AWeber community. You’ve got a fancy new broadcast editor waiting for you. (Customers, it’s in your account now; go check it out!)
This editor’s literally designed for all skill levels: you now have three different editors you can work in. Choose from:
Got a vision but no HTML skills? You want the Block Editor, your what-you-see-is-what-you-get option.
Now this, ladies and gentlemen, is a busy marketer’s best friend. With the Block Editor, you just drag whatever you want to add to your email down from the menu bar.
Headlines, images, buttons, logos, paragraphs, coupons, product listings – you’ve got blocks available for all of them, so you can build a custom email structure in a few clicks.
- If you want an image in your email, you just drag an image block down from the block menu. Choose your picture, align it, link it up and add alt text, all without touching any code.
- Want a button for readers to click over to your site? Drag a button block into place.
- Want to invite readers to follow you on social networks? Grab the “follow me” block and point it to your account.
There are 10 types of blocks in all to choose from. And as you’re working, a plain text version is automatically generated for readers who don’t have images enabled (and to keep your deliverability high). To see how the Block Editor in action, check out this video walkthrough.
The Raw HTML Editor
Are you pretty good with email design? Want the freedom to tweak every bit of code ’til it’s just so? This editor’s for you.
You can, of course, switch to full-screen mode and choose from a white or black background, whichever you prefer.
Make sure you’re confident with HTML before choosing this editor, since you can’t skip back and forth to the Block Editor while editing – that creates a mess. And of course, you can preview your message at any point – in a new tab, so you can keep the editor open as well.
The Plain Text Editor
Just want to send out a few paragraphs? If you want black text on a white background, without pictures, formatting or other such fanciness, this is your editor. Just type your message up and send it on out.
(You can also create a plain text version in the HTML Editor, you don’t have to jump around, and again, the Block Editor generates a plain text version automatically.)
Switching Over From the Old Editor?
If you use the same basic format for each broadcast, you can continue to do so.
Copy and paste the HTML of your template into the template manager. You’ll need to add tags to any parts of the message you’ll want to edit. From there, you can add your new content with the Block Editor’s quick drag-and-drop system.
For now, you can also continue to hit the “copy” button on your original template. The new message will open in the old editor, so you can keep adding content the way you have been.
Is It Everything You Hoped and Dreamed?
We know each of you have your own unique needs for email creation, and we built this editor to accommodate as many of them as possible.
We want to know what you think of it and what needs you have that aren’t taken care of. If there are any other features you’re looking for, let us know in the comments below, and we’ll keep working on improving AWeber to make sure you have what you need to keep attracting more business!
“After watching the demo of the new AWeber broadcast editor, I quickly created a very basic email template to send to my lists (based on the block editor).
At this time, I’ve had the highest open rate, the most clicks thrus and the least complains of any mailing I’ve done in the last year.
This feature is beyond exciting, it’s re-inventing professional email. My readers are at at all time high and there’s a significant amount lower complains.
Thank you so much for making broadcasting something I want to do again.”
– A Happy Customer