Double Your Blog Newsletter Readers: Expand Beyond Your Blog

In the previous three posts on doubling your blog newsletter subscribers, we’ve talked about:

Today, let’s take a step back from these online and email marketing tactics and look at how you can grow your blog newsletter away from your website.

Blog Newsletter Grower #4: Find Outside Subscribe Opportunities

In the past week, how many people have you talked to face-to-face (either in a business or casual setting) where your business came up?

What about on the phone? Anyone?

You have ample opportunities to ask people to subscribe to your blog newsletter, even when they’re not on your blog!

For example, near the end of each of our live webinars we ask attendees if they’d like to subscribe to our blog newsletter. We import the folks who say yes shortly after the webinar ends.

Since we started offering the blog newsletter to webinar attendees, we can directly attribute an increase of 15.97% in our readership – that’s a lot of potential readers we’d have lost out on if we didn’t ask them to subscribe!

Where Can You Find These Outside Subscribe Opportunities?

Here are a few possibilities:

Opportunities Are Everywhere… Take Them!

In reality, there’s an infinite number of ways you could translate “expanding beyond your blog.” These are just a few of the ways you can get more blog subscribers outside of having them find your blog on their own.

So let me close this 4-post series with a reminder: there are always opportunities to grow your blog newsletter. Keep your eyes open for them!

Do you promote your blog and blog newsletter in other “outside” situations like the ones mentioned today?

If so, where and when? What have you found to be effective? Share your experiences below!

By:
Justin Premick is the former Director of Educational Products at AWeber.

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7 Comments

  1. I love to read your updates and look forward to them. Just by implementing one tip a day, we are able to increase traffic to our website.

    8/18/2008 6:28 pm
  2. Hi Justin

    There is one other way too – a very obvious one too imho.
    If you use feedburner for your feeds (and much more Feedburner gives you) and you also have a ‘static’ webiste you can create a page called: recent articles published etc. Feedburner includes a widget called: BuzzBoost (have feed, will travel), you paste the code in your ‘static’ page and feeburner will placed excerpts of your latest articles on there.

    Now, if you add your blog-alert webform on that page and invite ‘static’ website visitors to subscribe to be notified immediately when a new article is publish you combine ‘old’ web with new ‘web’

    (Works a treat for us, see our FAQ summery page)

    8/19/2008 4:52 am
  3. Justin, you are right that we’ve ample opportunities to make our subscriber base.

    In fact, when I got stuck at some point, I usually go away from my PC and try to think over it or solve that problem through offline strategies.

    Although, I haven’t gone through the last 3 posts in this series, but even though I get what you would like to convey.

    Thanks for sharing useful information. It’s really worth visiting Aweber’s blog.

    8/19/2008 8:01 am
  4. Thanks again for the great tips.
    I’ve applied most of them (and all previous ones) to my blog.

    Here’s another tip: add a link to your subscription page at the bottom of your Feedburner feeds.
    - If you don’t know how to do it, read the step-by-step guide I’ve posted on my blog – just click my name to go there. ;-D

    Keep them coming, guys!

    8/19/2008 3:48 pm
  5. Hey great tips I really hadnt looked at some of those perspectives on increasing possible readers before so a big thank you.

    8/20/2008 12:04 am
  6. Thanks for the great article! Your article is very informative and I will definitely start to use these opportunities to find subscribers to my blog.

    9/1/2008 10:14 pm