Christmas Marketing Tips: What’s Your Goal?

Christmas TreeI’m not sure whether it was the plastic trees in the supermarket, the snow we got here last week or the first “what do you want this year?” question I fielded last night, but at some point it became obvious: Christmas is just around the corner. Is your business ready?

Even with a sagging global economy, sales during this coming season are expected to rise slightly over last year.

Of course, to get your share of the Christmas action, you’ll want to pull out all the stops in your marketing.

So where do you start?

Define Your Christmas Marketing Goals

Now, we could just publish a bunch of disjointed tips here, but that’s not going to get us on Santa’s “nice” list. And you’ll likely find some organization to be helpful.

So today, let’s start by defining 3 possible goals for your Christmas marketing efforts.

  1. Sell products to more of your prospects (increase conversion rates)

    Sample tactics that might help you here include coupons, discounts and bonuses.

  2. Sell more products to the same customers (increase order size)

    One way to do this is to set up a progressive incentive system (where discounts, freebies and other incentives multiply as customers’ shopping carts pile up).

  3. Get more subscribers you can market to (build your list)

    This can be done through referral programs, limited-time subscribe incentives, or good ol’ engaging content.

We’ll discuss each of these goals in a few follow-up Christmas marketing tips.

Which Goal Is Most Important To A Successful Christmas Marketing Campaign?

Depending on the current state of your business, this will vary.

For example, if your business has a lot of customers, but slow revenue growth, you might put more value on increasing order sizes.

If on the other hand you’re concerned that even with good conversion rates you just won’t have a good Christmas sales season, then getting more subscribers might be more important to you.

Have a lot of subscribers who just seem to “hang out” on your list? Maybe turning more of them into customers is your focus this season.

Either way, over the next week you’ll find a series of Christmas marketing tips here designed to help you achieve your goals and deliver a strong finish to the year. Stay tuned…

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