Beyond Email: 5 Tips for Marketing Your Business

Yes, email marketing can do a lot to get the word out about your business.

But as a business, you’ve got quite a lot of other irons in the fire. And you’d like them all to get hot.

We know that. We also know that when you do well, we do well. So we hunted up a few little articles that, alongside email marketing, can help you get your business to sizzle.

The 100 Rules for Being an Entrepreneur

Some of this will shock you. Some might upset you. But it’s straight talk on what it really takes to get your business off the ground, from a guy who’s launched several, so it’s all valuable.

You don’t have to agree with every point, but each is worth a moment of thought.

We suggest putting your favorites into your own list. Then you can pull it out whenever you need inspiration – or a reminder of how to stay sane amid all you have to do.

Small sample: “Depressions, recessions, don’t matter. There’s $15 trillion in the economy. You’re allowed a piece of it.”

Google Wonders – Is This Place Still Here?

In an effort to keep search results accurate, Google Maps now highlights listings for businesses it suspects might be closed. Searchers who stumble on those listings have a chance to set the record straight.

If your business has a physical location, you may want to search for your listing and see if your status is in question. And if you’re not listed, for goodness sakes, register now.

The Single Most Powerful Use of Social Media for Small Business

If you’ve ever wondered why your business should be on social media (and what the heck it would do there), here’s your answer. (Make sure to pay attention to John’s advice on who to start engaging with!)

Serendipitously enough, if you take this approach to social media, you should end up with lots of great content ideas for your marketing emails!

Get Your Website Ready for the Mobile Web in 10 Steps

Within two years, half (or more!) of the views of your web site and emails will happen on mobile devices.

Which means that (you’ve heard this a thousand times, say it with me now) now is the time to get ready for mobile.

But what you haven’t heard a thousand times are the practical ways you can do that. What sizes should things be, specifically? What if your site has JavaScript? And how can you tell what it looks like on mobile devices you don’t have?

This 10-step guide has your answers – with practical links to the tools you’ll need.

101 Uses For Quick Response (QR) Codes


In case you missed the post on it, you can use QR codes to get email subscribers: people scan your code with their smartphones, you instantly invite them to sign up for your emails.

Making your codes is easy (again, see this post). The trick is getting them out to the public.

Fortunately, a few of those tricks are laid out here – 101 of them, to be exact – along with links to real-life QR marketing stories.

Are You On Fire Yet?

Put one or two of these in place, and you’ll start to see sparks. Implement all of them, and things will really catch fire.

And of course, if you want to keep the fire of your business blazing brightly, the best marketing tool of all is email marketing through AWeber – just look at what you get!

So if you don’t have an AWeber account yet, get yours now.

By:
Amanda Gagnon is the former Education Manager for AWeber and has started a number of small businesses.

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17 Comments

  1. I like the idea of using social media or internet to listen to influential people in a market or customers. I don’t recall seeing this suggestion a lot.

    6/22/2011 12:25 pm
  2. This is fantastic

    6/23/2011 9:18 am
  3. The Mobile Web section struck a chord with me. My business partner and I were just discussing this earlier in the week. Good article; informative.

    6/23/2011 11:58 am
  4. G

    Nice read to start my day with!

    6/23/2011 1:57 pm
  5. Thanks Amanda, very good and informative article.
    Really is true what you say “now is the time to get ready for mobile”.
    Thanks for this 10-step guide ;)

    6/23/2011 7:50 pm
  6. Great information and also very valuable. I know we will use all of them.

    6/23/2011 9:21 pm
  7. It says the email list is not active. I would like to subscribe if possible.
    Thank you,
    Toby

    6/23/2011 10:00 pm
  8. I will try to remember this post the next time I read something here and think “This is the best post here ever!” I will compare it to this and then pass judgement.

    In other words, THE BEST!!!

    6/24/2011 7:52 am
  9. C

    Yes QR Codes are a great help to get instant information. QR Code is a very fast technology which works instantly and helps in increasing online and offline traffic by directing visitors to a web page, a video, on-site promotion, or to attend an event.

    6/24/2011 8:13 am
  10. Toby ~ Sorry about that; the form’s being fixed. For now, you can subscribe with the form on the top right of the page.

    Jim ~ It’s definitely something to work on sooner, rather than later.

    C ~ Exactly; they’re a great way to get eyes on your promotions.

    Gidon, G & Ugo ~ Glad you like it!

    6/24/2011 8:52 am
  11. I’m working on a new venture called The Energy Innovation Tour, and this is very timely info. We haven’t launched yet – still building out a framework with AWeber and WP to build lists, and the blog will launch in a few weeks.

    Not only is the information here excellent, I love the way it’s presented.

    6/28/2011 2:33 am
  12. I appreciate you sharing your expertise on successfully marketing a business.

    6/28/2011 2:29 pm
  13. Thank you so much for sharing your knowledge on effectively marketing a business online. Keep up the excellent work!

    6/28/2011 2:30 pm
  14. kathrine bocsh

    business marketing and steps shared here are effectively explained , they are very simple to follow , thanks for it

    6/29/2011 8:07 am
  15. Thank you so much for sharing Amanda :D

    7/13/2011 3:00 pm
  16. Tom

    The links don’t seem to work for me? Are the articles still available?

    3/21/2012 6:34 pm
  17. All the articles are still available. Try a different browser if you’re still having trouble accessing them.

    3/22/2012 8:12 am