3 Social Media Strategies For the Email Marketer

Despite dire predictions that social media would kill email off, the two platforms have been coexisting in harmony for some time now.

Many marketers have discovered that their brand is stronger if they market through both channels. They’ve developed networks of social followers at the same time they’ve grown their subscriber lists.

And a few marketers have taken the next step, merging their email and social campaigns for the best results of all.

Here’s how they’re doing it.

Sending Invitations

Have a lot of email subscribers? Summon them to your Twitter feed. Big audience on Facebook? Request the pleasure of their company on your blog.

Each person probably has one platform they’re most comfortable with. But they may initially encounter you on other channels. Give them the option to follow you where they prefer, or they may drop you altogether.

Include a small summons within each message or, like Tiffany’s, send a separate email to give the decision more significant weight.

Announcing Contest Winners

Hold a contest related to your brand. For example, Boondock Saints director Troy Duffy launched a mobile game tournament for fans.

You can do something as simple as asking for new product suggestions. Have your readers submit their answers either through email or social, wherever your audience is largest.

Tell them you’ll announce the winners on the channel you’re trying to grown. Link to a place where they can sign up to meet you there!

Give Them What They Ask For

You may already have a large, active audience on Facebook or Twitter and be looking to grow your email subscriber list (or vise versa).

Collect comments and requests from them on one medium and address them on the other. People who see your responses may click over to see what all the chatter is about.

How Do You Work Your Email-Social Magic?

Are you active on social networks as well as email marketing?

Do you find that each place has a different purpose? How do you try to get your audience into the channel where they’re most likely to “stick”?