3 Helpful Thank You Page Examples

Saying “thank you” is something we’re taught to do as children. This important lesson is something that can be carried over to your email marketing campaign as well. And what better time to start than right after someone joins your list?

The thank you page is the page that a potential subscriber will land on after filling out your web form, making it the second point of contact you have with them. It’s an opportunity for your business to make a good impression, set expectations and get subscribers on their way to becoming customers.

Here are 3 businesses that do a great job thanking their potential subscribers while also answering a few questions for their subscribers: what happened, what happens next, and what they need to do now.

Wilmington Travel Helps Prospects Activate Their Email Subscriptions

Perhaps the most important feature of a thank you page is the instructions for what the potential subscriber needs to do next. You want to make the subscriber experience as easy as possible so they can start receiving your messages.

Philip Patete runs the email campaign for Wilmington.net and has a creative solution for making sure instructions are clear:


Including an image of what exactly the potential subscriber needs to look for in their inbox and what they will need to click on can make the whole sign up process easier. Notice how features of the image are highlighted so the potential subscriber will be able to see the from address, subject line, and what they will need to click on.

You can do this too by taking a screenshot of your confirmation message, and then use image editing programs such as Skitch or GIMP to highlight certain areas.

It’s also important to set subscriber expectations in the thank you page. If subscribers know what to expect from the start, you will have a more engaged list with less people unsubscribing or complaining. The Wilmington thank you page handles setting expectations by incorporating them with their instructions:


The potential subscriber understands what needs to be done next and knows when they can expect to receive the information they requested.While these potential subscribers need to confirm in order to get a guide, you can also set this up to remind them that they need to confirm before they can begin seeing the value of being on their mailing list. Our next example also makes sure to set expectations in the thank you page.

BarnYarns Breaks Down Their Email Content and Sets Frequency Expectations

Iain MacPherson runs the email campaign for Barnyarns.co.uk, and this thank you page does an excellent job with setting expectations.

Part of their thank you page includes a description of what the potential subscriber can look forward to in their newsletters:


The potential subscriber already showed interest by signing up to the mailing list, so adding further details about what they’re going to be getting helps build anticipation. They even take it one step further by including how often they send newsletters:


Potential subscribers are aware of what they can expect from these newsletters and how often they can expect to get them. This means there won’t be any surprises for subscribers that could lead to unsubscribing or marking an email as spam. Our next example takes this concept one step further by incorporating the most recent newsletter in the thank you page.

Invested Central Gives Out a Sample Newsletter

Chris Hopkins runs the site http://www.investedcentral.com, and he sets expectations by allowing potential subscribers to get a sneak peek at what the newsletters look like:


Giving subscribers a look at what they can expect to see is a great way to start off on the right foot. They’ll also be able to see the value your messages can have for them, making them more likely to confirm.

You can get a web based version of your message when you check off the “Social Media/Sharing” checkbox at the bottom of the Broadcast edit page.

Of course, in order for your potential subscribers to get these valuable newsletters you need to make sure you’re in their address book, otherwise you may end up in the spam filter. Take a look a look at how Chris handles this:


We’ve talked before about the importance of getting in your subscriber’s address book, and the thank you page is just one of many good places to remind them.

Thank You Page Keys:

  • Make sure you say “Thank you!”
  • Setting expectations always helps
  • Give subscribers directions
  • Make the sign up process as easy as possible

What else do you think a thank you page should say and do?