Punctuation Reputation

Are your attempts to avoid email content filters getting you filtered even more?

I’ve commonly seen publishers use punctuation in certain words trying to bypass content filters. Thinking those words such as free, profits, savings, winners, sale, profitable, no cost are going to automatically get them filtered.

Unfortunately by using punctuation to obfuscate words those publishers have just made their messages look exactly like the messages spammers send.

Examples such as:

F.REE
F.REE
Pro^fits
Sa^vings
W.I.N.NERS
FR^E
Sa|e
FR^E
Pro^fitabl
fr^ee
No^Cost

Regardless of how much your subscribers want your information, to the ISP filtering you’re message you’ve just labeled yourself as a spammer by employing the same tricks spammers use to try and get their messages delivered. Not to mention the credibility and readability issues you have with subscribers if they receive your message.

Bottom line:

Don’t use punctuation in words to try and bypass content filters. In the long run it will hurt your email deliverability.