Discover how one business majorly increased their signups by making a few simple changes to their automated emails in this guest post by Mike Kamo of Stride.
Email marketing case studies
This guest post is from Justin Rondeau, editor and evangelist
If you’ve been doing email marketing for over a week,
“91% of email users subscribed to a company’s mailing list
My name is Benny Lewis, and I don’t have much experience in Internet marketing. I actually blog about rapid language learning. But a year ago I started an email newsletter for my blog and have been getting an excellent return out of it. How do I do it? I inject some personality into it, and I use people’s curiosity to get them on my list and keep them reading!
What would you do to increase your subscriber growth by 99%? What if it just required a quick addition to your website?
Question: Would you ask a visitor to do something right away, or after they’ve had some time to get to know you?
Online retailers rejoiced at the news their email marketing campaigns are eagerly read by consumers. This report showed that nearly half of those surveyed said they look forward to finding the latest deals in their inbox.
Over the past week or so, we’ve talked about email segmentation a few times. While the three posts did show you how to segment your subscribers, they didn’t talk much about why you should do so, or what to say to different groups. Some of you asked about this.
The recent release of a new subscriber count chicklet met a mixed response. We’ve read plenty of positive comments on the blogs who covered this feature. But there were definitely others (both in the release post’s comments and on other blogs) who doubted the usefulness of such a feature.